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- Tasks: Drive traffic and conversions through PPC campaigns and SEO optimisation.
- Company: Join Osdire, a dynamic startup transforming the freelance marketplace.
- Benefits: Competitive salary, collaborative team, and opportunity to shape growth.
- Why this job: Make a real impact in a fast-paced environment with innovative projects.
- Qualifications: 3-5 years in PPC and SEO, strong analytical skills, and creativity.
- Other info: Exciting chance to work with a talented team and launch a new platform.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About OSdire:
Osdire is an innovative online marketplace connecting freelancers (e.g., designers, developers) with businesses, offering a user-friendly alternative to platforms like Fiverr. With a talented team of developers and designers, we’re preparing to launch by 1st of December 2025 and are seeking a skilled Digital Marketing Specialist to drive traffic and user acquisition through PPC and SEO.
Role Overview:
As the Digital Marketing Specialist (PPC and SEO), you will be responsible for driving traffic and conversions to Osdire through paid search campaigns (e.g., Google Ads) and organic search optimisation. Reporting to the Marketing Manager, you’ll collaborate with the Social Media/Content Marketer, Email Marketing Specialist, and our development/design teams to ensure campaigns align with Osdire’s brand and launch goals. Your expertise will help attract freelancers and buyers to create a vibrant marketplace.
Key Responsibilities:
- Plan and execute PPC campaigns (e.g., Google Ads) targeting keywords like “freelance services UK” and “hire freelancers online” to drive immediate traffic and sign-ups.
- Create compelling ad copy and optimise landing pages (with our UX/UI team) to maximise click-through and conversion rates.
- Implement retargeting campaigns to re-engage visitors who don’t convert.
- Conduct keyword research and optimise Osdire’s website for SEO, including on-page elements (meta tags, headers) and content structure.
- Develop a backlink strategy to boost domain authority, targeting freelancing/tech blogs or directories.
- Track and analyse campaign performance using tools like Google Analytics and SEMrush, reporting weekly to the Marketing Manager.
- Optimise campaigns based on data (e.g., adjust bids, refine keywords) to improve metrics like cost per acquisition and organic traffic growth.
- Collaborate with the Social Media/Content Marketer to align PPC ads with social campaigns and with the Email Marketing Specialist to funnel leads into email campaigns.
- Work with our Laravel, Vue.js, Flutter, and UX/UI teams to ensure landing pages and platform features support SEO and PPC goals.
Qualifications:
- 3–5 years of experience in PPC and SEO, ideally in tech startups or e-commerce/marketplace platforms.
- Proven success managing Google Ads campaigns and optimising websites for organic search.
- Proficiency in tools like Google Ads, Google Analytics, Search Console, SEMrush, or Ahrefs.
- Strong analytical skills to interpret data and optimise campaign performance.
- Ability to create compelling ad copy and understand landing page optimisation.
- Experience working in fast-paced environments with tight deadlines.
- UK-based or authorised to work in the UK.
Preferred Skills:
- Google Ads certification or equivalent.
- Experience with two-sided marketplaces or freelance platforms.
- Familiarity with retargeting and A/B testing for conversions.
Why Join Osdire?
Join a dynamic startup revolutionising the freelance marketplace. Drive a high-impact launch, collaborate with a talented development team, and shape Osdire’s growth from day one. This is an exciting opportunity to make a tangible impact in a short timeframe.
How to Apply
Please submit your CV along with a portfolio or examples of previous work that demonstrate measurable results.
Interview Process
The process includes a 60-minute digital assessment focused on SEO and digital marketing principles.
Job Types: Full-time, Permanent
Ability to commute/relocate: Liverpool L3: reliably commute or plan to relocate before starting work (required)
Do you require sponsorship? please provide details if applicable
Performance Marketing Specialist (Google ads, Meta) in Peterborough employer: iCopify
Contact Detail:
iCopify Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist (Google ads, Meta) in Peterborough
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the hunt for a Performance Marketing Specialist role, and ask if they can refer you to any opportunities at companies like Osdire.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns and SEO successes. When you apply through our website, include this portfolio to give us a taste of what you can bring to the table.
✨Tip Number 3
Prepare for the digital assessment! Brush up on your SEO and digital marketing principles. We want to see how well you understand the tools and strategies that drive traffic and conversions, so practice makes perfect!
✨Tip Number 4
Follow up after applying! A quick message to express your enthusiasm for the role can set you apart. It shows us that you're genuinely interested in joining the Osdire team and ready to make an impact.
We think you need these skills to ace Performance Marketing Specialist (Google ads, Meta) in Peterborough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing Specialist role. Highlight your experience with Google Ads and SEO, and don’t forget to showcase any measurable results from your past campaigns. We want to see how you can drive traffic and conversions!
Show Off Your Portfolio: When you apply, include a portfolio or examples of your previous work. This is your chance to demonstrate your skills in PPC and SEO. We love seeing real-life results, so make sure to include metrics that show your impact!
Craft Compelling Ad Copy: Since the role involves creating ad copy, take some time to craft a few examples that could fit our brand. Show us your creativity and ability to engage potential users. Remember, we’re looking for someone who can really connect with freelancers and businesses alike!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don’t miss out on this exciting opportunity to join Osdire!
How to prepare for a job interview at iCopify
✨Know Your PPC and SEO Stuff
Make sure you brush up on your knowledge of Google Ads and SEO strategies. Be ready to discuss specific campaigns you've managed, the results you achieved, and how you optimised them. This will show that you’re not just familiar with the tools but can also use them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you track and analyse campaign performance. Bring examples of how you've used data from tools like Google Analytics or SEMrush to make informed decisions. This will demonstrate your ability to optimise campaigns based on real insights.
✨Craft Compelling Ad Copy
Since you'll be creating ad copy, think of a few examples you can share during the interview. Discuss what makes them effective and how you approach writing for different audiences. This will highlight your creativity and understanding of user engagement.
✨Collaborate Like a Pro
Osdire values teamwork, so be prepared to discuss how you've worked with other teams in the past. Share experiences where you collaborated with designers or content marketers to align campaigns. This will show that you can work well in a dynamic environment.