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- Tasks: Drive traffic and user acquisition through PPC campaigns and SEO optimisation.
- Company: Join Osdire, an innovative online marketplace transforming the freelance industry.
- Benefits: Competitive salary, dynamic startup environment, and opportunities for professional growth.
- Why this job: Make a real impact in a fast-paced startup and shape the future of freelancing.
- Qualifications: 3-5 years in PPC and SEO, with strong analytical skills and ad copy expertise.
- Other info: Collaborate with a talented team and enjoy a vibrant work culture.
The predicted salary is between 35000 - 45000 ÂŁ per year.
Osdire is an innovative online marketplace connecting freelancers (e.g., designers, developers) with businesses, offering a user-friendly alternative to platforms like Fiverr. We are seeking a skilled Digital Marketing Specialist to drive traffic and user acquisition through PPC and SEO.
Role Overview
As the Digital Marketing Specialist (PPC and SEO), you will be responsible for driving traffic and conversions to Osdire through paid search campaigns (e.g., Google Ads) and organic search optimisation. Reporting to the Marketing Manager, you’ll collaborate with the Social Media/Content Marketer, Email Marketing Specialist, and our development/design teams to ensure campaigns align with Osdire’s brand and launch goals.
Your expertise will help attract freelancers and buyers to create a vibrant marketplace.
Key Responsibilities
- Plan and execute PPC campaigns (e.g., Google Ads) targeting keywords like “freelance services UK” and “hire freelancers online” to drive immediate traffic and sign-ups.
- Create compelling ad copy and optimise landing pages (with our UX/UI team) to maximise click-through and conversion rates.
- Implement retargeting campaigns to re-engage visitors who don’t convert.
- Conduct keyword research and optimise Osdire’s website for SEO, including on-page elements (meta tags, headers) and content structure.
- Develop a backlink strategy to boost domain authority, targeting freelancing/tech blogs or directories.
- Track and analyse campaign performance using tools like Google Analytics and SEMrush, reporting weekly to the Marketing Manager.
- Optimise campaigns based on data (e.g., adjust bids, refine keywords) to improve metrics like cost per acquisition and organic traffic growth.
- Collaborate with the Social Media/Content Marketer to align PPC ads with social campaigns and with the Email Marketing Specialist to funnel leads into email campaigns.
- Work with our Laravel, Vue.js, Flutter, and UX/UI teams to ensure landing pages and platform features support SEO and PPC goals.
Qualifications
- 3–5 years of experience in PPC and SEO, ideally in tech startups or e-commerce/marketplace platforms.
- Proven success managing Google Ads campaigns and optimising websites for organic search.
- Proficiency in tools like Google Ads, Google Analytics, Search Console, SEMrush, or Ahrefs.
- Strong analytical skills to interpret data and optimise campaign performance.
- Ability to create compelling ad copy and understand landing page optimisation.
- Experience working in fast-paced environments with tight deadlines.
- UK-based or authorised to work in the UK.
Preferred Skills
- Google Ads certification or equivalent.
- Experience with two-sided marketplaces or freelance platforms.
- Familiarity with retargeting and A/B testing for conversions.
Why Join Osdire?
Join a dynamic startup revolutionising the freelance marketplace. Drive a high-impact launch, collaborate with a talented development team, and shape Osdire’s growth from day one. This is an exciting opportunity to make a tangible impact in a short timeframe.
Interview Process
The process includes a digital assessment focused on SEO and digital marketing principles.
Job Types: Full-time, Permanent
Ability to commute/relocate: Liverpool L3: reliably commute or plan to relocate before starting work (required)
Do you require sponsorship? please provide details if applicable
Performance marketer (google ads, ppc) in Liverpool employer: iCopify
Contact Detail:
iCopify Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance marketer (google ads, ppc) in Liverpool
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work with PPC and SEO. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns and SEO successes. Use real data to demonstrate how you’ve driven traffic and conversions – this will make you stand out when we’re looking for someone to join our team.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads and analytics tools. We love candidates who can talk numbers and strategies, so be ready to discuss how you’d tackle campaigns for Osdire!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in being part of the Osdire family.
We think you need these skills to ace Performance marketer (google ads, ppc) in Liverpool
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Digital Marketing Specialist. Highlight your experience with PPC and SEO, especially any work with Google Ads. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can contribute to Osdire's growth. Be sure to mention any relevant projects or successes you've had in the past.
Showcase Your Analytical Skills: Since this role involves tracking and analysing campaign performance, make sure to highlight your analytical skills. Share examples of how you've used data to optimise campaigns and improve results in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at iCopify
✨Know Your PPC Inside Out
Make sure you brush up on your Google Ads knowledge before the interview. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This will show that you not only understand the theory but also have practical experience.
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, prepare to talk about how you've used tools like Google Analytics or SEMrush in past roles. Bring examples of how you've interpreted data to optimise campaigns and improve performance metrics. This will demonstrate your ability to make data-driven decisions.
✨Prepare for Scenario Questions
Expect scenario-based questions where you might need to outline how you'd approach a specific PPC challenge or SEO task. Think about potential issues like low conversion rates or high CPCs and be ready to explain your thought process and solutions.
✨Align with Osdire’s Vision
Research Osdire and its marketplace model thoroughly. Understand their target audience and how your skills can help attract freelancers and buyers. Showing that you’re aligned with their mission will set you apart and demonstrate your genuine interest in the role.