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- Tasks: Plan and optimise paid search campaigns on Google Ads and Microsoft Ads.
- Company: Independent UK media agency leading in digital campaigns.
- Benefits: Competitive salary, hybrid work, and opportunities for professional growth.
- Why this job: Join a dynamic team and make an impact in the digital marketing space.
- Qualifications: Minimum one year in digital marketing, especially in Paid Search.
- Other info: Inclusive workplace with a focus on continuous improvement and learning.
The predicted salary is between 25000 - 30000 £ per year.
My client are an independent UK media agency at the forefront of strategic communications and digital campaigns. The PPC Specialist will plan, execute and optimise paid search campaigns across Google Ads and Microsoft Ads, using data-driven insights and best practices to drive results, identify growth opportunities and maintain account performance, while supporting learning, experimentation and continuous improvement across diverse client accounts.
Responsibilities
- Plan and manage day-to-day paid search campaigns across Google Ads, Microsoft Ads, and other platforms, including keyword research, ad copy, bidding, and product feed optimisation.
- Analyse campaign, website, and CRM data to generate insights and recommendations that drive performance.
- Build and maintain strong relationships with clients, media owners, and internal teams, presenting strategies and reporting in client-facing meetings.
- Ensure accuracy in campaign setup, billing, and documentation, delivering high-quality, client-ready work on time.
- Support continuous improvement by implementing best practices, troubleshooting issues, and engaging in ongoing professional development.
Requirements
- Minimum of one year’s experience in digital marketing, ideally within Paid Search.
- Strong attention to detail with a high degree of accuracy.
- Analytical and comfortable interpreting large datasets to inform decisions.
- Clear, concise, and effective communicator, both written and verbal.
- Proactive, inquisitive, and enthusiastic, with a keen interest in search and the media industry.
PPC Specialist in Livingston employer: Iconic Resourcing
Contact Detail:
Iconic Resourcing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Specialist in Livingston
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns, analytics reports, and any successful projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to PPC. Be ready to discuss your experience with Google Ads and Microsoft Ads, and how you've used data to drive results.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to get noticed by hiring managers.
We think you need these skills to ace PPC Specialist in Livingston
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the PPC Specialist role. Highlight your experience with Google Ads and Microsoft Ads, and show us how you've used data-driven insights to drive results in past campaigns.
Show Off Your Analytical Skills: Since this role involves interpreting large datasets, don’t shy away from showcasing your analytical prowess. Include specific examples of how you've used data to inform decisions and improve campaign performance.
Communicate Clearly: We love clear and concise communication! Make sure your written application reflects this. Use straightforward language and structure your thoughts logically to demonstrate your effective communication skills.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're proactive!
How to prepare for a job interview at Iconic Resourcing
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of Google Ads and Microsoft Ads. Be ready to discuss specific campaigns you've worked on, the strategies you used, and the results you achieved. This shows you're not just familiar with the tools but can also apply them effectively.
✨Data is Your Best Friend
Since the role involves analysing campaign data, come prepared with examples of how you've used data to drive decisions in past roles. Think about how you interpreted large datasets and what insights you derived from them. This will demonstrate your analytical skills and attention to detail.
✨Communicate Clearly
Practice explaining complex PPC concepts in simple terms. You might be asked to present strategies or report on campaign performance, so being a clear and concise communicator is key. Consider doing a mock presentation to a friend to refine your delivery.
✨Show Enthusiasm for Learning
The job description mentions continuous improvement and professional development. Be ready to discuss how you stay updated with industry trends and any recent learning experiences. Showing that you're proactive and eager to grow will make a great impression.