At a Glance
- Tasks: Create compelling customer stories and case studies to drive sales growth.
- Company: Join a dynamic tech organisation focused on innovative marketing strategies.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Fast-paced environment with a focus on collaboration and creativity.
- Why this job: Make an impact by translating technical services into engaging narratives.
- Qualifications: 3-4 years in B2B marketing with strong storytelling skills.
The predicted salary is between 36000 - 44000 £ per year.
I am delighted to be exclusively partnering with a Technology organisation in hiring a Marketing Executive to strengthen how it communicates customer value, technical capability and commercial impact. This role sits within a lean marketing team and is focused on customer storytelling, case studies and proof‑led content that supports sales and pipeline growth. The existing team is particularly strong in brand and creative delivery, so this hire will add depth in B2B marketing, IT services and technical storytelling.
Key Responsibilities
- Develop and deliver enterprise-level customer case studies across sectors and regions
- Create compelling customer storylines that showcase outcomes, transformation and future value
- Translate complex technical services into clear, commercial messaging
- Capture and communicate measurable customer impact and success metrics
- Partner with Sales, Technical SMEs and Account teams to embed customer stories into commercial activity
- Support and evolve customer advocacy and CX programmes
- Use customer and sales insight to refine marketing messaging and communications
Key Requirements
- Around 3-4 years’ experience in B2B marketing, content or customer marketing
- Strong exposure to IT services, technology or technical environments
- Proven experience creating customer case studies and storytelling content
- Strong ability to translate technical concepts into business value
- Understanding of enterprise sales cycles and stakeholder complexity
- Excellent written and communication skills with strong attention to detail
- Commercial mindset with awareness of pipeline and revenue impact
- Comfortable working in a lean, fast‑paced, hands‑on environment
If you are interested in discussing this role further, please contact Robyn Christie at Iconic Resourcing - robyn.christie@iconicresourcing.com.
At Iconic Resourcing, we understand that not all candidates will meet every desired qualification or skill listed for the job positions posted on behalf of our clients. However, if you believe you can add value to the role despite having a slightly different experience from what we've identified, we would be thrilled to learn more about you. Iconic Resourcing is committed to partnering with clients who share our values of inclusivity and diversity. We work with many businesses that recognise the importance of creating a welcoming and respectful workplace for all employees. As an equal opportunities employer, we treat all applications fairly and equally. We act as both an employment business and an employment agency and are happy to accommodate any reasonable adjustments required.
Marketing Executive in Glasgow employer: Iconic Resourcing
Join a dynamic and ambitious advisory firm that prioritises collaboration and high-quality client service, offering you the chance to lead complex financial services transactions while shaping your own career path. With a strong commitment to employee development, flexible working arrangements, and direct access to key decision-makers, this role provides an exceptional platform for professional growth and impactful contributions in the UK market.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Iconic Resourcing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Iconic Resourcing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Iconic Resourcing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Iconic Resourcing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Iconic Resourcing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Iconic Resourcing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Iconic Resourcing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Iconic Resourcing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Iconic Resourcing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Iconic Resourcing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
