At a Glance
- Tasks: Drive impactful digital marketing campaigns and mentor a dynamic team.
- Company: Leading strategic communications firm with a hybrid work culture.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Open to both Specialist and Manager levels, tailored to your expertise.
- Why this job: Join a creative team and make a real difference in client success.
- Qualifications: 2+ years in paid search, strong analytical skills, and excellent communication.
The predicted salary is between 35000 - 45000 £ per year.
Our client is at the forefront of strategic communications and digital campaigns. You will drive paid search strategies across key platforms, delivering high-performing campaigns that fuel client growth while leading best practice, mentoring the team and collaborating across digital and comms to create joined-up, impactful strategies.
Responsibilities
- Turn client objectives into well-structured rationales and effective digital media plans.
- Manage the end-to-end delivery of campaigns, from planning and activation to optimisation and performance analysis.
- Manage and forecast budgets with precision, ensuring spend aligns with client priorities.
- Foster strong, trusted relationships with clients and cross-functional teams.
- Deliver meaningful insight through clear, data-led analysis and reporting from a range of sources.
- Mentor and develop junior team members, driving quality, confidence and consistency in output.
Requirements
- At least two years' experience in a paid search role.
- Proven experience using Google Ads, Microsoft Ads, and Google Analytics.
- Advanced Excel skills with strong numerical, analytical, and problem-solving ability.
- Clear and confident written and verbal communicator with excellent attention to detail.
We are open to candidates at both Specialist and Manager level, with the role scope and salary tailored to reflect experience and expertise.
If you are interested in discussing this role further, please contact Robyn Christie at Iconic Resourcing - robyn.christie@iconicresourcing.com.
As an equal opportunities employer, we treat all applications fairly and equally. We act as both an employment business and an employment agency and are happy to accommodate any reasonable adjustments required.
Digital Marketing Specialist/ Manager in Edinburgh employer: Iconic Resourcing
Our client offers a dynamic and inclusive work environment in either Edinburgh or Manchester, where creativity and collaboration thrive. With a strong focus on employee development, you will have the opportunity to mentor junior team members while driving impactful digital marketing strategies. The hybrid working model promotes a healthy work-life balance, making it an excellent choice for those seeking meaningful and rewarding employment in the digital communications field.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist/ Manager in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at local events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and their recent campaigns. Tailor your answers to show how your experience aligns with their goals and values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed, and we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Marketing Specialist/ Manager in Edinburgh
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in paid search and digital marketing. We want to see how your skills align with the role, so don’t hold back on showcasing your achievements!
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, be sure to mention your experience with Google Ads, Microsoft Ads, and Google Analytics. We love numbers, so include any metrics that demonstrate your success in previous campaigns.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clear communication, so make sure your writing is easy to read and free from jargon. Attention to detail is key!
Apply Through Our Website:We encourage you to submit your application through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at Iconic Resourcing
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially around paid search strategies. Familiarise yourself with Google Ads and Microsoft Ads, as well as how to analyse performance using Google Analytics. Being able to discuss recent campaigns or case studies will show your passion and expertise.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to demonstrate how you've managed campaigns in the past. Think of specific examples where you turned client objectives into successful media plans or optimised a campaign for better performance. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly.
✨Show Off Your Analytical Skills
Since the role requires strong numerical and analytical abilities, be ready to discuss how you've used data to drive decisions. Bring examples of reports you've created or insights you've derived from data analysis. This will highlight your capability to deliver meaningful insights, which is crucial for the role.
✨Demonstrate Your Mentoring Experience
If you're applying for the Manager level, be prepared to talk about your experience mentoring junior team members. Share specific instances where you've helped others grow their skills or improve their output. This will show that you can foster a collaborative environment and drive quality within the team.
