At a Glance
- Tasks: Plan and optimise paid search campaigns on Google Ads and Microsoft Ads.
- Company: Independent UK media agency leading in digital campaigns.
- Benefits: Competitive salary, hybrid work, and opportunities for professional growth.
- Other info: Inclusive workplace with a focus on continuous improvement and learning.
- Why this job: Join a dynamic team and make an impact in the digital marketing space.
- Qualifications: Minimum one year in digital marketing, especially in Paid Search.
The predicted salary is between 25000 - 30000 £ per year.
My client are an independent UK media agency at the forefront of strategic communications and digital campaigns. The PPC Specialist will plan, execute and optimise paid search campaigns across Google Ads and Microsoft Ads, using data-driven insights and best practices to drive results, identify growth opportunities and maintain account performance, while supporting learning, experimentation and continuous improvement across diverse client accounts.
Responsibilities
- Plan and manage day-to-day paid search campaigns across Google Ads, Microsoft Ads, and other platforms, including keyword research, ad copy, bidding, and product feed optimisation.
- Analyse campaign, website, and CRM data to generate insights and recommendations that drive performance.
- Build and maintain strong relationships with clients, media owners, and internal teams, presenting strategies and reporting in client-facing meetings.
- Ensure accuracy in campaign setup, billing, and documentation, delivering high-quality, client-ready work on time.
- Support continuous improvement by implementing best practices, troubleshooting issues, and engaging in ongoing professional development.
Requirements
- Minimum of one year’s experience in digital marketing, ideally within Paid Search.
- Strong attention to detail with a high degree of accuracy.
- Analytical and comfortable interpreting large datasets to inform decisions.
- Clear, concise, and effective communicator, both written and verbal.
- Proactive, inquisitive, and enthusiastic, with a keen interest in search and the media industry.
PPC Specialist in Dunfermline employer: Iconic Resourcing
As an independent UK media agency based in Edinburgh, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and professional growth. Our PPC Specialist role offers the opportunity to work with diverse clients, utilising data-driven insights to drive impactful digital campaigns while benefiting from a supportive environment that values continuous learning and collaboration. With competitive salaries and a hybrid working model, we are committed to providing our employees with the tools and opportunities they need to thrive in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Specialist in Dunfermline
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Iconic Resourcing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Iconic Resourcing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Iconic Resourcing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Iconic Resourcing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Specialist in Dunfermline
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Iconic Resourcing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Iconic Resourcing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Iconic Resourcing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Iconic Resourcing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Iconic Resourcing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Iconic Resourcing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
