At a Glance
- Tasks: Lead marketing strategies and campaigns to boost brand awareness and business growth.
- Company: Dynamic multi-brand organisation in South Lanarkshire.
- Benefits: Competitive salary, creative work environment, and opportunities for professional development.
- Other info: Exciting role with potential for career advancement and creativity.
- Why this job: Make a real impact on brand strategy and engage with diverse markets.
- Qualifications: Experience in marketing, strong communication skills, and data-driven mindset.
The predicted salary is between 35000 - 40000 £ per year.
You will lead and deliver marketing, communications and brand strategy across a multi-brand organisation. You will be responsible for driving brand awareness, employee engagement and business growth across multiple divisions and markets. The successful candidate will use data-driven insights and compelling storytelling to strengthen market presence and support the continued growth of the organisation.
Key Responsibilities
- Develop and implement a group-wide marketing strategy aligned with business objectives, ensuring consistency across all brands, divisions and markets.
- Lead the planning, creation and delivery of integrated marketing campaigns across digital, social media, email, web and paid advertising channels.
- Oversee creative direction, brand identity and content development, ensuring a consistent visual style and tone of voice across all communications.
- Manage SEO, PPC and website performance activities, using data and analytics to optimise user journeys, increase engagement and maximise return on investment.
- Develop and deliver internal communication strategies that support employee engagement, culture and alignment across the organisation.
- Coordinate the organisation's presence at industry events and exhibitions.
Marketing Manager employer: Iconic Resourcing Ltd
As a Marketing Manager in South Lanarkshire, you will join a dynamic and innovative team that values creativity and collaboration. Our company fosters a supportive work culture that prioritises employee growth through continuous learning opportunities and professional development. With competitive salaries and a commitment to work-life balance, we offer a rewarding environment where your contributions directly impact our multi-brand organisation's success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the marketing field. Attend industry events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Use data-driven insights to showcase your impact. This will not only impress potential employers but also give you confidence during interviews.
✨Tip Number 3
Prepare for interviews by researching the company’s brand strategy and recent campaigns. Be ready to discuss how you can contribute to their goals. Tailor your answers to reflect their values and show them you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented marketing managers like you. Plus, applying directly can sometimes give you an edge over other candidates. So, what are you waiting for? Get your application in!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in developing marketing strategies and managing campaigns, as these are key responsibilities for us.
Showcase Your Storytelling Skills:Since compelling storytelling is crucial for this position, include examples of how you've used storytelling in your previous roles to drive brand awareness or engage employees.
Data-Driven Insights Matter:We love data! Be sure to mention any experience you have with using data analytics to inform your marketing decisions. This will show us that you can optimise user journeys effectively.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Iconic Resourcing Ltd
✨Know Your Marketing Strategy
Before the interview, make sure you understand the company's current marketing strategy and how it aligns with their business objectives. Be ready to discuss how you would develop and implement a group-wide marketing strategy that ensures consistency across all brands.
✨Showcase Your Campaign Experience
Prepare examples of integrated marketing campaigns you've led in the past. Highlight your experience with digital, social media, email, and paid advertising channels, and be specific about the results you achieved. This will demonstrate your ability to drive brand awareness and business growth.
✨Data-Driven Insights Matter
Since the role requires using data-driven insights, come prepared with examples of how you've used analytics to optimise marketing performance. Discuss your experience with SEO, PPC, and website performance activities, and how these have contributed to maximising ROI.
✨Engage with Internal Communication
Don’t forget to touch on internal communication strategies. Think about how you can support employee engagement and culture within the organisation. Share any relevant experiences where you’ve successfully aligned teams or improved internal communications.
