At a Glance
- Tasks: Lead digital marketing strategies and enhance customer engagement for a renowned brand.
- Company: Join McQueens Dairies, a beloved Scottish brand with a rich heritage.
- Benefits: Competitive salary, full-time role, and the chance to shape digital transformation.
- Other info: Exciting opportunity for career growth in a dynamic environment.
- Why this job: Be at the forefront of digital innovation and make a real impact on customer experience.
- Qualifications: Proven experience in digital marketing and team leadership.
The predicted salary is between 70000 - 80000 £ per year.
Iconic Resourcing are proud to act as retained partners to McQueens Dairies as they continue an ambitious digital transformation programme and invest in the future growth of one of Scotland's most recognised consumer brands. With a rich heritage and loyal customer base, McQueens is entering an exciting new chapter. Having invested significantly in technology, ecommerce platforms and digital capability, the business is now focused on accelerating growth, enhancing the customer experience and building a truly data-led approach to customer acquisition and retention.
This newly created Head of Digital role offers the opportunity to shape the future of digital across the business. Reporting to the CIO, you will lead and evolve the marketing function, developing a high-performing team and creating the capability needed to deliver McQueens' ambitious growth plans. You'll bring together ecommerce, web, performance marketing, CRM and customer experience, ensuring every digital touchpoint contributes to customer growth, engagement and retention.
Combining strategic leadership with a hands-on approach, you'll play a key role in accelerating digital performance and helping McQueens become a truly digital-first organisation.
Key Responsibilities:
- Drive online customer acquisition and retention strategies.
- Lead the development of the marketing function.
- Enhance customer experience through digital channels.
- Ensure alignment of ecommerce, web, and performance marketing efforts.
- Build and manage a high-performing digital marketing team.
Head of Digital Marketing employer: Iconic Resourcing Ltd
McQueens Dairies is an exceptional employer, offering a dynamic work environment in Glasgow where innovation meets tradition. With a strong commitment to employee development and a culture that fosters collaboration, you will have the opportunity to lead a talented team in shaping the future of digital marketing for one of Scotland's most beloved brands. The company's investment in technology and digital capabilities not only enhances your professional growth but also allows you to make a significant impact on customer engagement and retention.
