At a Glance
- Tasks: Create and manage engaging social media content for luxury hotels.
- Company: Join Iconic Hotels & Resorts, a unique collection of luxury properties.
- Benefits: Gain hands-on experience in a creative role with growth opportunities.
- Other info: Stay ahead of trends while working in a vibrant, collaborative environment.
- Why this job: Be part of a dynamic team shaping the online presence of iconic brands.
- Qualifications: Passion for social media and strong copywriting skills required.
The predicted salary is between 35000 - 40000 £ per year.
The Marketing Executive will support the Social Media Marketing Manager in the day-to-day delivery of social media marketing for Iconic Hotels & Resorts-a collection of distinctive luxury properties, each with its own identity, storytelling and guest experience.
Portfolio essential.
This is a hands-on, detail-led role with a core focus on creating, managing and optimising social media content across the portfolio. Key areas of responsibility include:
- Copywriting for social media captions, campaigns and property updates
- Scheduling content using the Hey Orca platform
- Capturing and editing social-first content, including photography, short-form video, Reels, Stories and Tik Toks
- Community management across key social media channels
- Reporting on social media performance, metrics and insights
Key Responsibilities
- 1) Content Creation
- Create engaging, social-first content for the collection and its individual properties (Cliveden House, Chewton Glen, The Mayfair Townhouse, The Chelsea Townhouse, 11 Cadogan Gardens, Nobu Hotel Portman Square, The Lensbury, Strand Palace and more), tailored for platforms including Instagram, Tik Tok, Facebook and Linked In.
- Capture and produce high-quality short-form video, photography, Stories, Reels, Tik Toks and behind-the-scenes content that showcases each property’s personality, experiences and key selling points.
- Support the day-to-day creation of organic social content, including property highlights, dining moments, spa and wellness content, events, weddings, offers, local area features and seasonal campaigns.
- Develop creative content ideas that bring the properties to life and encourage audience engagement, while remaining aligned with brand standards and luxury hospitality positioning
- Support live and reactive social content during events, launches, activations, press moments and key seasonal periods.
- Stay up to date with social media trends, platform updates, audio trends, content styles and competitor activity, identifying relevant opportunities for the brand and properties.
- Maintain an organised library of social media assets, ensuring content is correctly stored, named and easy to access for future use.
- 2) Copywriting
- Write clear, engaging and brand-aligned copy for social media channels
- Adapt copy for multiple platforms and audiences, ensuring the right tone of voice, message hierarchy and call-to-action for each channel.
- Maintain consistency across all written content, ensuring copy reflects brand standards, individual property guidelines and the appropriate luxury positioning.
- Edit, proofread and refine copy to ensure accuracy, clarity, grammar, spelling and formatting are of a consistently high standards
- 3) Community Management
- Monitor comments, direct messages, tags, mentions and reviews, ensuring timely, professional and brand-appropriate responses.
- Support the day-to-day management of social media communities across Instagram, Facebook, Tik Tok, Linked In and other relevant platforms.
- Help build positive relationships with online audiences by proactively engaging with user-generated content, guest posts, influencer content and partner activity.
- 4) Reporting
- Monitor core social media metrics including reach, impressions, engagement, follower growth, video views, saves, shares, clicks and content performance.
- Assist with preparing regular social media reports, highlighting key results, trends, learnings and recommendations.
- Analyse the performance of posts, Stories, Reels, Tik Toks and campaigns to identify what content is resonating with audiences.
- Monitor competitor and industry social media activity to provide useful benchmarks, inspiration and insight.
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Social Media Marketing Executive in London employer: Iconic Hotels & Resorts
Iconic Hotels & Resorts is an exceptional employer, offering a vibrant work culture that prioritises service excellence and employee well-being. Located in the heart of Greater London, we provide our team with competitive salaries, performance bonuses, and wellness initiatives, alongside ample opportunities for professional growth within the luxury hospitality sector. Join us to be part of a dedicated team that values your contributions and fosters a rewarding career in an iconic setting.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Marketing Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Iconic Hotels & Resorts and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Iconic Hotels & Resorts are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Iconic Hotels & Resorts on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Iconic Hotels & Resorts. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Marketing Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Iconic Hotels & Resorts. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Iconic Hotels & Resorts:Show us that you’ve done your homework! In your application, briefly mention what you admire about Iconic Hotels & Resorts’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Iconic Hotels & Resorts
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Iconic Hotels & Resorts will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Iconic Hotels & Resorts, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
