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For Companies At a Glance
- Tasks: Engage and convert prospective students for creative short courses through dynamic recruitment strategies.
- Company: Join AD Education UK, a leader in creative media education with over 40 years of experience.
- Benefits: Enjoy competitive salary, pension scheme, healthcare plan, and generous discounts on courses.
- Other info: Be part of a diverse team committed to innovation and student success.
- Why this job: Make a real impact on students' futures in the vibrant creative industries.
- Qualifications: Strong communication skills and a passion for education and creativity are essential.
The predicted salary is between 28713 - 28713 £ per year.
AD Education UK is a growing network of leading creative education institutes in the UK. The group’s institutions are united around strong values and sharing a vision for creativity and innovation within creative media education. With over 40 years of pioneering and sector-leading experience, our graduates can be found throughout the music, film, games and wider creative media sectors, winning prestigious awards and employed within the highest echelons of their respective creative fields. Our market-leading portfolio of schools includes The Institute of Contemporary Music Performance and SAE Institute UK.
As a Short Courses Recruitment Advisor for AD Education UK (ICMP & SAE UK), this role is responsible for implementing a variety of recruitment and sales strategies aimed at attracting, engaging, and converting leads into enrolled students for our Short Courses portfolio both in person and online. This dynamic role requires a proactive, results-driven, and data-focused approach, with a strong commitment to meeting and exceeding revenue and recruitment goals.
Principal Responsibilities:
- Act as a first point of contact for applicants and enquirers considering studying a short course program.
- Serve as the primary contact for short course applicants, handling inquiries via phone, email, and in-person during core business hours in accordance with SLA agreements.
- Engage in one-on-one calls with prospective students to address course-related questions.
- Maintain an organised recruitment database for reference and generate regular recruitment reports, including conversion rates and lead quantity metrics.
- Oversee the CRM system (Salesforce), ensuring accuracy and implementing best practices for lead organisation and reporting.
- Welcome applicants at taster sessions, auditions, maintain accurate records, and explore further educational opportunities with short course students.
- Send registration and payment details to hot leads and follow them through to the Revenue Tracker for swift enrolment by Admin staff.
- Provide expert guidance on recruitment and onboarding processes and contribute to setting realistic revenue and recruitment targets for Industry Short Courses.
- Outline and implement comprehensive 'Lead Nurturing' processes for all short courses.
- Maintain and update lead and revenue tracking systems to support weekly reporting for Short Courses, monitor cancellation rates, provide monthly portfolio reports, and analyse leads versus sales to assess conversion rates.
- Provide expert advice on all processes relating to student recruitment and onboarding, adhering to internal policies relating to financial and Visa Compliance.
- Actively promote and upsell all Short Courses.
- Accurately maintaining all records for all applicants and following operational procedures, maintaining accurate contact and interaction records.
Recruitment & Operations:
- Deliver the 'Lead Nurturing' process and provide feedback on ways to improve workflows.
- Provide oversight and regular reports on all recruitment activities, including metrics on conversion rates and target lead quantity.
- Organise, host and deliver regular 'Recruitment Events' both online and in person for all courses to enhance conversion rates.
- Deliver and identify key areas for improvement in recruitment and sales processes and implement effective solutions to increase conversion rates.
- Establish and cultivate relationships with partner schools and relevant businesses to recruit students onto Industry and Avid courses.
- Support the Short Courses Manager and the Marketing team to develop recruitment and sales assets that facilitate conversions and enhance the student onboarding experience.
- Assist and support the account management and operational delivery of the Avid Pro Tools portfolio, and other industry and commercial relationships as required.
Admissions:
- Send course offers to applicants within the agreed timeframes.
- Ensure applicants have the necessary fee and payment information.
- Email PDF versions of course-specific acceptance brochures as well as sending hard copies.
- Communicate with applicants that have not replied to course offers to encourage them to accept.
- Follow policy and procedure as set out by the Admissions & Recruitment Director in relation to VISA.
- Assist with the training and mentoring of new and junior colleagues in the team.
- Work with the Visa Compliance Manager to ensure student-route visa procedures are adhered to for incoming students.
- Ensure that applicants, enquirers and supporters have a high-quality experience when engaging with the admissions process.
- Support the wider marketing and recruitment function by attending open days and events where required.
- Assist with the conversion of applicants to students by maintaining strong relationships with potential students throughout their applicant journey.
- Support the short courses manager in the management of financial processes and customer purchases, including the prompt processing of refunds.
- Escalate and solve customer complaints within the agreed SLA timeframes, keeping a log for monthly reporting and improvements.
- Ensure compliance with data protection legislation and GDPR regulations in handling personal data.
Employee Benefits include: Auto-Enrolment Pension Scheme with Royal London Pension; Cycle to Work Scheme; Enhanced Maternity and Adoption Pay; Enhanced Paternity Pay; Occupational Sick Pay; Healthcare Cash Plan; Employee Assistance Programme; Group Income Protection; Life Assurance; Season Ticket Loans; Ride to Work Scheme; Staff Discounts – Short Courses 2025-2026; 50% off ICMP courses.
Short Courses Recruitment Advisor employer: ICMP
Contact Detail:
ICMP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Short Courses Recruitment Advisor
✨Tip Number 1
Get to know the company inside out! Research AD Education UK, its values, and its creative courses. This way, when you chat with them, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Attend events, webinars, or workshops related to creative education. Meeting people in the industry can lead to valuable connections and even job opportunities.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the Short Courses Recruitment Advisor role. Highlight your skills in recruitment, sales, and student engagement to make a lasting impression.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and contributing to the growth of AD Education UK's short course offerings.
We think you need these skills to ace Short Courses Recruitment Advisor
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Short Courses Recruitment Advisor role. Highlight your relevant experience in recruitment and sales strategies, and show us how you can engage and convert leads into enrolled students.
Show Your Passion: We want to see your enthusiasm for creative education! Share your experiences or insights that demonstrate your commitment to helping students succeed in their creative careers. Let your personality shine through!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language and structure your thoughts logically. This will help us understand your qualifications and how you fit into our team.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at ICMP
✨Know Your Courses Inside Out
Make sure you have a solid understanding of the short courses offered by AD Education UK. Familiarise yourself with the course content, structure, and any unique selling points. This will help you confidently answer questions and demonstrate your enthusiasm for the role.
✨Showcase Your Sales Skills
Since this role involves recruitment and sales strategies, be prepared to discuss your previous experiences in these areas. Think of specific examples where you've successfully engaged leads or converted inquiries into enrolments. Highlight your proactive approach and results-driven mindset.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess how you would handle various situations, such as managing a difficult applicant or promoting a new course. Practice your responses to these types of questions, focusing on your problem-solving skills and ability to maintain a positive student experience.
✨Demonstrate Team Collaboration
Collaboration is key in this role, so be ready to discuss how you've worked effectively with other teams in the past. Share examples of how you've partnered with marketing or admissions teams to achieve common goals, and emphasise your communication skills and adaptability.