Short Courses Marketing Officer

AD Education UK is a growing network of leading creative education institutes in the UK. The group’s institutions are united around strong values and sharing a vision for creativity and innovation within creative media education. With over 40 years of pioneering and sector-leading experience, our graduates can be found throughout the music, film, games and wider creative media sectors, winning prestigious awards and employed within the highest echelons of their respective creative fields. Our market-leading portfolio of schools includes The Institute of Contemporary Music Performance and SAE Institute UK.

About Us

AD Education cultivates flexible, multi-skilled and industry-ready creatives, by evolving education to outpace change, delivering lasting financial and societal value. The ICMP and SAE Institute are part of the AD Education group of companies, delivering industry-focused creative education to more than 30,000 students. SAE Institute was founded in 1976 and is a globally operating higher education provider focused on creating a talent pipeline for the creative media industries. It has campuses in the UK in London, Liverpool, Leeds, Leamington Spa and Glasgow. ICMP, with campuses in London, Liverpool and Leeds, has been developing and delivering music education and training to students of contemporary music for more than 40 years, longer than any other UK music school. Students come from diverse social, cultural, educational, and artistic backgrounds and all have access to industry-grade facilities, expert staff, and nurturing campus environments. Our vision is to be the world’s leading educator for the creative media industries.

Job Overview

We are seeking a proactive and creative Marketing Officer to manage short courses for ICMP and SAE Institute. This role is pivotal in driving awareness, generating leads, and increasing sales for short courses and workshops. The successful candidate will ensure our websites and Shopify stores are always up-to-date, while delivering engaging campaigns that highlight our offerings and success stories. This is an exciting opportunity to join a small busy team and be very hands on with all elements of the marketing mix, whilst being immersed in creative media.

Principal Responsibilities

• Website Management: Maintain and update course information on institutional websites and Shopify stores. Ensure accurate pricing, schedules, and descriptions for all short courses.
• Marketing & Promotion: Develop and execute marketing campaigns to raise awareness and generate leads. Create and share compelling content, including user generated content, success stories and news updates. Contribute to the management of paid advertising campaigns across platforms (Google Ads, Meta, etc).
• Lead Generation & Sales: Implement strategies to convert leads into course bookings.
• Collaboration & Brand Alignment: Work closely with academic and admissions teams to ensure consistent messaging. Uphold brand standards across all marketing materials/campaigns.
• Reporting: Use data sources (Google Analytics, Email marketing metrics, etc) to assess impact of marketing activities. Adopting a test, learn, refine approach to suggest future improvements. Reporting back on KPIs relating to digital channel performance. Monitoring and reporting on competitor activity.
• Other: Working cooperatively, collaboratively, and flexibly with the team. Demonstrating and promoting professional and ethical behaviour. Keeping up-to-date on social media trends and opportunities, providing proposals for new approaches and channels based on solid research/evidence.

Selection Criteria

Essential

• 2 years of experience in a similar role.
• A degree in Marketing, Communications, Business or a related field.
• Demonstrable experience copywriting, website management, managing corporate social media channels, and email marketing.
• Experience of working as part of a team.
• Organised, excellent communication skills, and attention to detail.
• Proficient in Microsoft Office.
• Basic creative skills (Canva, CapCut, Adobe, etc).
• Ability to work independently and as part of a team.
• Must have right to work in UK.

Desirable

• Basic understanding of SEO.
• Experience of Shopify or ecommerce platforms.
• Experience of working within the Higher Education sector.
• An interest in Music/Creative Media.

Closing date for applications: Friday 20th March 2026.

Note: AD Education UK is an equal opportunities employer and is committed to safeguarding and promoting the welfare of young people and vulnerable adults. Successful candidates will be required to obtain a satisfactory enhanced DBS check.

To improve the diversity of our academic team, we especially welcome applications from women, gender minorities, those with a disability, and those from an ethnic minority background.