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For Companies At a Glance
- Tasks: Engage and convert prospective students for creative short courses through dynamic recruitment strategies.
- Company: Join a leading network of creative education institutes in the UK.
- Benefits: Enjoy competitive salary, employee discounts, and a supportive work environment.
- Other info: Opportunities for career growth and professional development in a dynamic team.
- Why this job: Make a real impact on students' futures in the vibrant creative media sector.
- Qualifications: Strong communication skills and a passion for creative education are essential.
The predicted salary is between 28713 - 28713 £ per year.
AD Education UK is a growing network of leading creative education institutes in the UK. The group’s institutions are united around strong values and sharing a vision for creativity and innovation within creative media education. With over 40 years of pioneering and sector-leading experience, our graduates can be found throughout the music, film, games and wider creative media sectors, winning prestigious awards and employed within the highest echelons of their respective creative fields. Our market-leading portfolio of schools includes The Institute of Contemporary Music Performance and SAE Institute UK.
Requirements
- Location: London
- Contract Type: Full-time (1FTE)
- Salary: Up to £28,713 pro rata (depending on experience)
- Closing Date: Sunday, 24th May 2026
About the Role
As a Short Courses Recruitment Advisor for AD Education UK (ICMP & SAE UK), this role is responsible for implementing a variety of recruitment and sales strategies aimed at attracting, engaging, and converting leads into enrolled students for our Short Courses portfolio both in person and online. This dynamic role requires a proactive, results-driven, and data-focused approach, with a strong commitment to meeting and exceeding revenue and recruitment goals. Serving as the primary point of contact for prospective short course students, you will organise and deliver engaging recruitment and event activities, manage promotional periods, and execute upsell and bundle promotions to encourage enrollment into additional short courses. Collaboration with the Admissions, Marketing, and Academic teams is essential. You will handle enquiries, guide applicants through the process, extend offers, advise on financial and Visa compliance processes to ensure a smooth onboarding experience. Providing accurate information about courses, enrollment procedures, finances, and the overall student experience is crucial.
Principal Responsibilities
- Sales and Leads Management
- Acting as a first point of contact for applicants and enquirers considering studying a short course program.
- Serve as the primary contact for short course applicants, handling inquiries via phone, email, and in-person during core business hours in accordance with SLA agreements.
- Engage in one-on-one calls with prospective students to address course-related questions.
- Maintain an organised recruitment database for reference and generate regular recruitment reports, including conversion rates and lead quantity metrics.
- Oversee the Customer Relationship Management (Salesforce) CRM system, ensuring accuracy and implementing best practices for lead organisation and reporting.
- Welcome applicants at taster sessions, auditions, maintain accurate records, and explore further educational opportunities with short course students.
- Provide expert guidance on recruitment and onboarding processes and contribute to setting realistic revenue and recruitment targets for Industry Short Courses.
- Outline and implement comprehensive 'Lead Nurturing' processes for all short courses.
- Maintain and update lead and revenue tracking systems to support weekly reporting for Short Courses.
- Provide expert advice on all processes relating to student recruitment and onboarding, adhering to internal policies relating to financial and Visa Compliance.
- Actively promote and upsell all Short Courses.
- Recruitment & Operations
- Deliver the 'Lead Nurturing' process and continually feedback around ways to improve the workflows.
- Provide oversight and regular reports on all recruitment activities; including metrics on conversion rates and target lead quantity.
- Organise, host and deliver regular 'Recruitment Events' both online and in person for all courses to enhance conversion rates.
- Deliver & identify key areas for improvement in recruitment and sales processes and implement effective solutions to increase conversion rates.
- Establish and cultivate relationships with partner schools and relevant businesses to recruit students onto Industry and Avid courses.
- Support the Short Courses Manager and the Marketing team to develop recruitment and sales assets that facilitate conversions and enhance the student onboarding experience.
- Admissions
- Sending course offers to applicants within the agreed timeframes.
- Ensuring applicants have the necessary fee and payment information.
- Communicating with applicants that have not replied to course offers to encourage them to accept.
- Follow policy and procedure as set out by the Admissions & Recruitment Director in relation to VISA.
- Work with the Visa Compliance Manager to ensure student-route visa procedures are adhered to for incoming students.
- Ensure that applicants, enquirers and supporters have a high-quality experience when engaging with the admissions process.
Other Duties
- Reporting to the Head of Student Services on any emergent SEND, Health & Wellbeing and Health and Safety with respect to students.
- Participating in relevant internal and external training as directed by the business.
AD Education UK is an equal opportunities employer and is committed to safeguarding and promoting the welfare of young people and vulnerable adults. Successful candidates will be required to obtain a satisfactory enhanced DBS check. To improve the diversity of our academic team, we especially welcome applications from women, gender minorities, those with a disability, and those from an ethnic minority background.
Benefits
- Employee Assistance Programme
- Auto-Enrolment Pension Scheme with Royal London Pension
- Cycle to Work Scheme
- Enhanced Maternity and Adoption Pay
- Enhanced Paternity Pay
- Occupational Sick Pay
- Healthcare Cash Plan
- Group Income Protection (Legal & General)
- Life Assurance (Legal & General)
- Season Ticket Loans
- Ride to Work Scheme
- Staff Discounts – Short Courses 2025-2026 50% off ICMP courses
Short Courses Recruitment Advisor in London employer: ICMP
Contact Detail:
ICMP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Short Courses Recruitment Advisor in London
✨Tip Number 1
Get to know the company inside out! Research AD Education UK, its values, and its creative courses. This way, when you chat with them, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Attend events, webinars, or workshops related to creative education. Meeting people in the industry can lead to valuable connections and even job opportunities.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the Short Courses Recruitment Advisor role. Highlight your skills in recruitment, sales strategies, and your commitment to student success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and making an impact on students' futures.
We think you need these skills to ace Short Courses Recruitment Advisor in London
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for creative education and how you can contribute to our team.
Tailor Your Application: Make sure to customise your application for the Short Courses Recruitment Advisor role. Highlight your relevant experience and skills that align with the job description. This shows us that you’ve done your homework and are genuinely interested!
Showcase Your Skills: Use your application to demonstrate your sales and recruitment skills. Share specific examples of how you've successfully engaged with students or managed leads in the past. We love seeing concrete evidence of your abilities!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes everything easier for both you and us!
How to prepare for a job interview at ICMP
✨Know Your Courses Inside Out
Before the interview, make sure you have a solid understanding of the short courses offered by AD Education UK. Familiarise yourself with the course content, structure, and any unique selling points. This will help you confidently answer questions and demonstrate your enthusiasm for the role.
✨Showcase Your Sales Skills
As a Short Courses Recruitment Advisor, you'll need to be proactive in engaging potential students. Prepare examples of how you've successfully converted leads in the past. Think about specific strategies you've used to upsell or promote courses, and be ready to discuss these during the interview.
✨Emphasise Team Collaboration
Collaboration is key in this role, so be prepared to talk about your experience working with different teams. Highlight instances where you've worked closely with marketing, admissions, or academic staff to achieve common goals. This will show that you understand the importance of teamwork in driving recruitment success.
✨Prepare Questions for Them
Interviews are a two-way street, so come armed with thoughtful questions about the role and the organisation. Ask about their current recruitment strategies, how they measure success, or what challenges they face. This not only shows your interest but also helps you gauge if the company is the right fit for you.