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- Tasks: Manage and enhance email marketing strategies using HubSpot to attract and nurture students.
- Company: Join a leading creative education network with over 40 years of experience.
- Benefits: Competitive salary, flexible working options, and generous employee perks.
- Why this job: Make a real impact in the creative education sector while developing your digital marketing skills.
- Qualifications: Experience with HubSpot and strong analytical skills are essential.
- Other info: Be part of a dynamic team with opportunities for growth and creativity.
The predicted salary is between 38000 - 50000 £ per year.
AD Education UK is a growing network of leading creative education institutes in the UK. The group’s institutions are united around strong values and sharing a vision for creativity and innovation within creative media education. With over 40 years of pioneering and sector-leading experience, our graduates can be found throughout the music, film, games and wider creative media sectors, winning prestigious awards and employed within the highest echelons of their respective creative fields. Our market-leading portfolio of schools includes The Institute of Contemporary Music Performance and SAE Institute UK.
The CRM Executive is a well-connected and experienced industry professional who will develop and expand AD Education UK’s email marketing channels, executing marketing and communication strategies to meet student recruitment targets. Fundamental to this role is the management and development of the HubSpot marketing platform. This role will work across multiple brands, utilising HubSpot, an accompanying SalesForce integration, and other tools, to drive recruitment and nurture applicants through email marketing. The role holder will require strong data/analytical skills, extensive digital marketing knowledge, attention to detail and brand management experience. Basic design skills will be useful to support the visually dynamic products we’re selling. This role will be expected to contribute to, and be party to strategic and operational plans, adding value to the business.
Key Responsibilities
- Technical/HubSpot Management
- Serve as the company's CRM expert (currently HubSpot) - ensuring accurate set-up and effective use of the platform; supporting day-to-day usage; actively contributing to a roadmap of development.
- Own and improve the data structure within HubSpot, ensuring it not only delivers for HubSpot business users, but complements and works alongside our CRM (currently SalesForce) and other technology solutions.
- Oversee data health within HubSpot, pinpointing issues and escalating to the relevant stakeholders and IT team, and resolving in a timely manner.
- Work closely with local marketing teams, and wider group IT team, to understand pain points, ensure integrations run smoothly and maximise capabilities of the tech stack.
- Develop processes, best practices, guidelines and documentation for effective HubSpot usage for the local marketing teams.
- Provide HubSpot training and support to employees as required.
- Identify areas for process improvement, across brands.
- Stay up-to-date on new HubSpot product developments and ensure adoption where appropriate.
- Configure, test, and roll out new HubSpot tools, plugins, integrations, workflows, landing pages, etc.
- Responsible for defining priorities and contributing to a roadmap of enhancements, ultimately ensuring the platform is developed and utilised to best meet business objectives.
- Email Marketing/Lead Generation/Reporting
- Overall management of email marketing across multiple brands – lead nurturing and promotions to new applicants, current students and alumni.
- Management and oversight of the annual recruitment/sales email calendars, spanning all products, across the full 12-month cycle.
- Lead on email campaign design, nurturing wider team to spread ownership, however retaining sign-off of key campaigns.
- Mastermind and implement advanced automations to nurture leads through the long recruitment cycles seen in higher education.
- Working alongside local Marketing Teams, develop and implement effective automated onboarding content to ensure applicants remain engaged through to the point of enrolment.
- Manage the production of monthly newsletters in conjunction with local teams.
- Lead on the creation of content-led landing pages that support the email channel, moving applicants through the various sales funnels.
- Tracking and reporting on data health, lead generation and email performance, producing regular reports.
- Ongoing analysis of campaign performance, informing a process of continual split-testing and optimisation to improve overall channel performance. Feeding into formal reporting as required.
- Other Communications
- Nurture and guide local teams, alongside brand managers, to ensure brand consistency and tone of voice is maintained on communications sent from other marketing platforms – for example Eventbrite.
- When required, support wider business to assist with the delivery of critical internal communications, potentially outside of the HubSpot environment.
- Other
- Contribute to the support of new growth areas, such as expansion into new locations, short course portfolio and expansion of online delivery.
- Be a valued member of key committees feeding into the annual operational plans established and strategic activities.
- Keep up-to-date on digital marketing developments and best practices.
- Other responsibilities as may be assigned relevant to the role from time to time.
For more information please see the job description here. Please submit your interest by using the Apply Now button and uploading your latest CV and covering letter. Please note: We are currently accepting applications from UK-based candidates only. Direct applications only—no recruitment agencies. The deadline for applications is close of business Wednesday 31st December. To improve the diversity of our academic team, we especially welcome applications from women, gender minorities, those with a disability, and those from an ethnic minority background. Note: ADE is an equal opportunities employer and welcomes applications from all sections of the community. ADE is committed to safeguarding and promoting the welfare of young people and vulnerable adults. Successful candidates will be required to obtain a satisfactory enhanced DBS disclosure.
Employee Assistance Programme, Auto-Enrolment Pension Scheme with Royal London Pension, Cycle to Work Scheme, Enhanced Maternity and Adoption Pay, Enhanced Paternity Pay, Occupational Sick Pay, Healthcare Cash Plan, Employee Assistance Programme (Legal & General), Group Income Protection (Legal & General), Life Assurance (Legal & General), Season Ticket Loans, Ride to Work Scheme, Staff Discounts – Short Courses 2025-2026, 50% off ICMP courses.
CRM Executive (HubSpot) employer: ICMP
Contact Detail:
ICMP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive (HubSpot)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with alumni from your school. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work, especially if you're into email marketing or CRM management. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Be ready to discuss how your experience aligns with their goals, especially around creativity and innovation in education. Tailor your answers to show you're a perfect fit!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team at AD Education UK.
We think you need these skills to ace CRM Executive (HubSpot)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Executive role. Highlight your experience with HubSpot and any relevant digital marketing skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about creative media education and how your skills align with our mission. Keep it engaging and personal, just like us!
Showcase Your Data Skills: Since this role involves managing data within HubSpot, be sure to mention any analytical skills or experiences you've had. We love numbers, so let us know how you've used data to drive results in past roles!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application directly. Plus, it shows you're keen on joining our awesome team at AD Education UK!
How to prepare for a job interview at ICMP
✨Know Your HubSpot Inside Out
As a CRM Executive, you'll need to demonstrate your expertise in HubSpot. Familiarise yourself with its features, functionalities, and recent updates. Be ready to discuss how you've used HubSpot in past roles to drive email marketing success and improve data management.
✨Showcase Your Analytical Skills
This role requires strong data and analytical skills. Prepare examples of how you've tracked campaign performance and made data-driven decisions in previous positions. Highlight any experience you have with reporting tools and how you've optimised email marketing strategies based on analytics.
✨Emphasise Team Collaboration
You'll be working closely with local marketing teams and IT, so it's crucial to show that you're a team player. Share experiences where you've collaborated effectively with others to achieve common goals, especially in a marketing context. This will demonstrate your ability to nurture relationships across departments.
✨Be Creative with Email Campaigns
Since you'll be managing email marketing across multiple brands, come prepared with ideas for innovative campaigns. Discuss any past successes you've had with email design and automation. Show that you can think outside the box while still aligning with brand guidelines and tone of voice.
