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For Companies At a Glance
- Tasks: Manage and promote short courses for creative media, driving awareness and generating leads.
- Company: Join AD Education UK, a leader in creative education with a vibrant culture.
- Benefits: Enjoy competitive salary, flexible hours, and discounts on courses.
- Why this job: Be part of a dynamic team shaping the future of creative media education.
- Qualifications: 2 years marketing experience and a degree in a related field required.
- Other info: Opportunity for career growth in a supportive and innovative environment.
The predicted salary is between 24000 - 36000 £ per year.
About Us
AD Education UK is a growing network of leading creative education institutes in the UK. The group's institutions are united around strong values and sharing a vision for creativity and innovation within creative media education. With over 40 years of pioneering and sector-leading experience, our graduates can be found throughout the music, film, games and wider creative media sectors, winning prestigious awards and employed within the highest echelons of their respective creative fields. Our market-leading portfolio of schools includes The Institute of Contemporary Music Performance and SAE Institute UK. AD Education cultivates flexible, multi-skilled and industry-ready creatives, by evolving education to outpace change, delivering lasting financial and societal value. The ICMP and SAE Institute are part of the AD Education group of companies, delivering industry-focused creative education to more than 30,000 students.
SAE Institute was founded in 1976 and is a globally operating higher education provider focused on creating a talent pipeline for the creative media industries. It has campuses in the UK in London, Liverpool, Leeds, Leamington Spa and Glasgow. ICMP, with campuses in London, Liverpool and Leeds, has been developing and delivering music education and training to students of contemporary music for more than 40 years, longer than any other UK music school. Students come from diverse social, cultural, educational, and artistic backgrounds and all have access to industry-grade facilities, expert staff, and nurturing campus environments. Our vision is to be the world's leading educator for the creative media industries.
Requirements
- Job Overview: We are seeking a proactive and creative Marketing Officer to manage short courses for ICMP and SAE Institute. This role is pivotal in driving awareness, generating leads, and increasing sales for short courses and workshops. The successful candidate will ensure our websites and Shopify stores are always up-to-date, while delivering engaging campaigns that highlight our offerings and success stories.
Principal Responsibilities
- Website Management: Maintain and update course information on institutional websites and Shopify stores. Ensure accurate pricing, schedules, and descriptions for all short courses.
- Marketing & Promotion: Develop and execute marketing campaigns to raise awareness and generate leads. Create and share compelling content, including user generated content, success stories and news updates. Contribute to the management of paid advertising campaigns across platforms (Google Ads, Meta, etc).
- Lead Generation & Sales: Implement strategies to convert leads into course bookings.
- Collaboration & Brand Alignment: Work closely with academic and admissions teams to ensure consistent messaging. Uphold brand standards across all marketing materials/campaigns.
- Reporting: Use data sources (Google Analytics, Email marketing metrics, etc) to assess impact of marketing activities. Adopt a test, learn, refine approach to suggest future improvements. Reporting back on KPIs relating to digital channel performance. Monitoring and reporting on competitor activity.
- Other: Working cooperatively, collaboratively, and flexibly with the team. Demonstrating and promoting professional and ethical behaviour. Keeping up-to-date on social media trends and opportunities, providing proposals for new approaches and channels based on solid research/evidence.
Selection Criteria
- Essential: 2 years of experience in a similar role. A degree in Marketing, Communications, Business or a related field. Demonstrable experience copywriting, website management, managing corporate social media channels, and email marketing. Experience of working as part of a team. Organised, excellent communication skills, and attention to detail. Proficient in Microsoft Office. Basic creative skills (Canva, CapCut, Adobe, etc). Ability to work independently and as part of a team. Must have right to work in UK.
- Desirable: Basic understanding of SEO. Experience of Shopify or ecommerce platforms. Experience of working within the Higher Education sector. An interest in Music/Creative Media.
Closing date for applications: Friday 20th March 2026
Note: AD Education UK is an equal opportunities employer and is committed to safeguarding and promoting the welfare of the young people and vulnerable adults. Successful candidates will be required to obtain a satisfactory enhanced DBS check. To improve the diversity of our academic team, we especially welcome applications from women, gender minorities, those with a disability, and those from an ethnic minority background.
Benefits
- Employee Assistance Programme
- Auto‑Enrolment Pension Scheme with Royal London Pension
- Cycle to Work Scheme
- Enhanced Maternity and Adoption Pay
- Enhanced Paternity Pay
- Occupational Sick Pay
- Healthcare Cash Plan
- Group Income Protection (Legal & General)
- Life Assurance (Legal & General)
- Season Ticket Loans
- Ride to Work Scheme
- Staff Discounts - Short Courses 2025-2026
- 50% off ICMP courses
Short Courses Marketing Officer employer: ICMP - The Institute of Contemporary Music Performance
Contact Detail:
ICMP - The Institute of Contemporary Music Performance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Short Courses Marketing Officer
✨Tip Number 1
Get your networking game on! Reach out to people in the creative media industry, attend events, and connect with alumni from your potential employers. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet hiring managers or recruiters, bring along a portfolio or examples of your work. This is your chance to shine and demonstrate how you can contribute to their marketing efforts.
✨Tip Number 3
Be proactive! If you see a role that excites you, don’t just wait for the application window to open. Reach out directly to the team via LinkedIn or email to express your interest and ask about upcoming opportunities.
✨Tip Number 4
Keep an eye on our website for openings! We regularly update our job listings, and applying through our site gives you the best chance to stand out. Plus, it shows you’re genuinely interested in being part of our creative community.
We think you need these skills to ace Short Courses Marketing Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Short Courses Marketing Officer role. Highlight relevant experience in marketing, website management, and any creative projects you've worked on. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for creative media and how you can contribute to our team. Be sure to mention specific campaigns or projects that excite you about this role.
Show Off Your Creative Side: Since this role is all about creativity, don’t hesitate to include examples of your work. Whether it's a marketing campaign you led or content you created, we love seeing your creative flair in action!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the latest updates from us. Plus, it’s super easy!
How to prepare for a job interview at ICMP - The Institute of Contemporary Music Performance
✨Know Your Stuff
Before the interview, dive deep into AD Education UK and its creative media institutes. Familiarise yourself with their short courses, success stories, and recent campaigns. This will not only show your genuine interest but also help you tailor your answers to align with their values and goals.
✨Showcase Your Creativity
As a Short Courses Marketing Officer, creativity is key! Prepare examples of past marketing campaigns you've worked on, especially those that involved innovative strategies or content creation. Be ready to discuss how you can bring fresh ideas to their marketing efforts.
✨Data-Driven Mindset
Since the role involves reporting and analysing marketing performance, brush up on your data skills. Be prepared to discuss how you've used analytics tools in the past to measure campaign success and how you would apply that knowledge to improve future marketing strategies.
✨Collaborative Spirit
This position requires working closely with various teams. Think of examples where you've successfully collaborated with others, whether in marketing or other projects. Highlight your communication skills and how you ensure everyone is on the same page to achieve common goals.