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For Companies At a Glance
- Tasks: Manage and promote short courses for creative media, driving awareness and generating leads.
- Company: Join a leading creative education network with over 40 years of experience.
- Benefits: Enjoy competitive pay, flexible hours, and 50% off courses!
- Why this job: Be hands-on in a dynamic team, making an impact in the creative industry.
- Qualifications: 2 years of marketing experience and a degree in a related field.
- Other info: Great career growth opportunities and a commitment to diversity.
The predicted salary is between 24000 - 30000 £ per year.
About Us
AD Education UK is a growing network of leading creative education institutes in the UK. The group's institutions are united around strong values and sharing a vision for creativity and innovation within creative media education. With over 40 years of pioneering and sector-leading experience, our graduates can be found throughout the music, film, games and wider creative media sectors, winning prestigious awards and employed within the highest echelons of their respective creative fields. Our market-leading portfolio of schools includes The Institute of Contemporary Music Performance and SAE Institute UK.
AD Education cultivates flexible, multi-skilled and industry-ready creatives, by evolving education to outpace change, delivering lasting financial and societal value. The ICMP and SAE Institute are part of the AD Education group of companies, delivering industry-focused creative education to more than 30,000 students. SAE Institute was founded in 1976 and is a globally operating higher education provider focused on creating a talent pipeline for the creative media industries. It has campuses in the UK in London, Liverpool, Leeds, Leamington Spa and Glasgow. ICMP, with campuses in London, Liverpool and Leeds, has been developing and delivering music education and training to students of contemporary music for more than 40 years, longer than any other UK music school. Students come from diverse social, cultural, educational, and artistic backgrounds and all have access to industry-grade facilities, expert staff, and nurturing campus environments. Our vision is to be the world's leading educator for the creative media industries.
Requirements
- JOB TITLE: Short Courses Marketing Officer
- REPORTS TO: Head of Marketing
- GRADE & SALARY: Grade 6 Up to £30,000 (Depending on experience)
- CONTRACT: Part-time (29.6 hours) - Initially for 6 months with the possibility of extension
- DIRECT REPORTS: None
Job Overview
We are seeking a proactive and creative Marketing Officer to manage short courses for ICMP and SAE Institute. This role is pivotal in driving awareness, generating leads, and increasing sales for short courses and workshops. The successful candidate will ensure our websites and Shopify stores are always up-to-date, while delivering engaging campaigns that highlight our offerings and success stories. This is an exciting opportunity to join a small busy team and be very hands on with all elements of the marketing mix, whilst being immersed in creative media.
Principal Responsibilities
- Website Management
- Maintain and update course information on institutional websites and Shopify stores.
- Ensure accurate pricing, schedules, and descriptions for all short courses.
- Marketing & Promotion
- Develop and execute marketing campaigns to raise awareness and generate leads.
- Create and share compelling content, including user generated content, success stories and news updates.
- Contribute to the management of paid advertising campaigns across platforms (Google Ads, Meta, etc).
- Lead Generation & Sales
- Implement strategies to convert leads into course bookings.
- Collaboration & Brand Alignment
- Work closely with academic and admissions teams to ensure consistent messaging.
- Uphold brand standards across all marketing materials/campaigns.
- Reporting
- Use data sources (Google Analytics, Email marketing metrics, etc) to assess impact of marketing activities.
- Adopt a test, learn, refine approach to suggest future improvements.
- Reporting back on KPIs relating to digital channel performance.
- Monitoring and reporting on competitor activity.
- Other
- Working cooperatively, collaboratively, and flexibly with the team.
- Demonstrating and promoting professional and ethical behaviour.
- Keeping up-to-date on social media trends and opportunities, providing proposals for new approaches and channels based on solid research/evidence.
Selection Criteria
- Essential
- 2 years of experience in a similar role.
- A degree in Marketing, Communications, Business or a related field.
- Demonstrable experience copywriting, website management, managing corporate social media channels, and email marketing.
- Experience of working as part of a team.
- Organised, excellent communication skills, and attention to detail.
- Proficient in Microsoft Office.
- Basic creative skills (Canva, CapCut, Adobe, etc).
- Ability to work independently and as part of a team.
- Must have right to work in UK.
- Desirable
- Basic understanding of SEO.
- Experience of Shopify or ecommerce platforms.
- Experience of working within the Higher Education sector.
- An interest in Music/Creative Media.
Closing date for applications: Friday 20th March 2026
Note: AD Education UK is an equal opportunities employer and is committed to safeguarding and promoting the welfare of young people and vulnerable adults. Successful candidates will be required to obtain a satisfactory enhanced DBS check. To improve the diversity of our academic team, we especially welcome applications from women, gender minorities, those with a disability, and those from an ethnic minority background.
Benefits
- Employee Assistance Programme
- Auto‑Enrolment Pension Scheme with Royal London Pension
- Cycle to Work Scheme
- Enhanced Maternity and Adoption Pay
- Enhanced Paternity Pay
- Occupational Sick Pay
- Healthcare Cash Plan
- Group Income Protection (Legal & General)
- Life Assurance (Legal & General)
- Season Ticket Loans
- Ride to Work Scheme
- Staff Discounts - Short Courses 50% off ICMP courses
Short Courses Marketing Officer in London employer: ICMP - The Institute of Contemporary Music Performance
Contact Detail:
ICMP - The Institute of Contemporary Music Performance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Short Courses Marketing Officer in London
✨Tip Number 1
Get your networking game on! Reach out to people in the creative media industry, attend events, and connect with alumni from your school. You never know who might have a lead on that perfect job!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work and projects. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each role. Research the company, understand their values, and align your application to show how you fit into their vision.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at AD Education UK.
We think you need these skills to ace Short Courses Marketing Officer in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Short Courses Marketing Officer role. Highlight relevant experience in marketing, website management, and any creative projects you've worked on. We want to see how your skills align with our vision!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for creative media and how you can contribute to our team. Be sure to mention specific campaigns or projects that excite you about this role.
Show Off Your Creativity: Since we're all about creativity, don’t hesitate to let your personality shine through in your application. Whether it's through your writing style or including links to your work, we love seeing innovative approaches!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen on joining our team at AD Education UK!
How to prepare for a job interview at ICMP - The Institute of Contemporary Music Performance
✨Know Your Stuff
Before the interview, dive deep into AD Education UK's mission and values. Familiarise yourself with their creative media offerings and how they position themselves in the market. This will not only show your genuine interest but also help you tailor your answers to align with their goals.
✨Showcase Your Creativity
As a Short Courses Marketing Officer, creativity is key! Prepare examples of past marketing campaigns you've worked on, especially those that involved innovative strategies or content creation. Be ready to discuss how you can bring fresh ideas to their marketing efforts.
✨Be Data Savvy
Since the role involves reporting and using data to assess marketing impact, brush up on your knowledge of Google Analytics and other relevant tools. Be prepared to discuss how you've used data in previous roles to drive decisions and improve campaign performance.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about their current marketing strategies or how they measure success for short courses. This shows you're not just interested in the role, but also in contributing to their future success.