CRM Executive (HubSpot)

AD Education UK is a growing network of leading creative education institutes in the UK. The group's institutions are united around strong values and sharing a vision for creativity and innovation within creative media education. With over 40 years of pioneering and sector-leading experience, our graduates can be found throughout the music, film, games and wider creative media sectors, winning prestigious awards and employed within the highest echelons of their respective creative fields. Our market-leading portfolio of schools includes The Institute of Contemporary Music Performance and SAE Institute UK.

Job Overview

The CRM Executive is a well-connected and experienced industry professional who will develop and expand AD Education UK's email marketing channels, executing marketing and communication strategies to meet student recruitment targets. Fundamental to this role is the management and development of the HubSpot marketing platform. This role will work across multiple brands, utilising HubSpot, an accompanying SalesForce integration, and other tools, to drive recruitment and nurture applicants through email marketing. The role holder will require strong data/analytical skills, extensive digital marketing knowledge, attention to detail and brand management experience. Basic design skills will be useful to support the visually dynamic products we are selling. The role will be expected to contribute to, and be party to, strategic and operational plans, adding value to the business.

Key Responsibilities

• Technical/HubSpot Management
  • Serve as the company's CRM expert (currently HubSpot) – ensuring accurate set-up and effective use of the platform; supporting day-to-day usage; actively contributing to a roadmap of development.
  • Own and improve the data structure within HubSpot, ensuring it not only delivers for HubSpot business users, but complements and works alongside our CRM (currently SalesForce) and other technology solutions.
  • Oversee data health within HubSpot, pinpointing issues and escalating to the relevant stakeholders and IT team, and resolving in a timely manner.
  • Work closely with local marketing teams and the wider group IT team to understand pain points, ensure integrations run smoothly and maximise capabilities of the tech stack.
  • Develop processes, best practices, guidelines and documentation for effective HubSpot usage for the local marketing teams.
  • Provide HubSpot training and support to employees as required.
  • Identify areas for process improvement across brands.
  • Stay up-to-date on new HubSpot product developments and ensure adoption where appropriate.
  • Configure, test and roll out new HubSpot tools, plugins, integrations, workflows, landing pages, etc.
  • Define priorities and contribute to a roadmap of enhancements to ensure the platform is developed and utilised to best meet business objectives.
• Email Marketing/Lead Generation/Reporting
  • Overall management of email marketing across multiple brands – lead nurturing and promotions to new applicants, current students and alumni.
  • Management and oversight of the annual recruitment/sales email calendars, spanning all products, across the full 12-month cycle.
  • Lead on email campaign design, nurturing wider team to spread ownership while retaining sign-off of key campaigns.
  • Mastermind and implement advanced automations to nurture leads through the long recruitment cycles seen in higher education.
  • Develop and implement effective automated ‘onboarding' content with local Marketing Teams to keep applicants engaged through to the point of enrolment.
  • Manage the production of monthly newsletters in conjunction with local teams.
  • Lead on the creation of content-led landing pages that support the email channel, moving applicants through the various sales funnels.
  • Track and report on data health, lead generation and email performance, producing regular reports.
  • Ongoing analysis of campaign performance, informing a continual split-testing and optimisation process to improve overall channel performance.
• Other Communications
  • Nurture and guide local teams, alongside brand-managers, to ensure brand consistency and tone of voice is maintained on communications sent from other marketing platforms – for example Eventbrite.
  • When required, support wider business to assist with the delivery of critical internal communications, potentially outside of the HubSpot environment.
• Other
  • Contribute to the support of new growth areas, such as expansion into new locations, short course portfolio and expansion of online delivery.
  • Be a valued member of key committees feeding into the annual operational plans established and strategic activities.
  • Keep up-to-date on digital marketing developments and best practices.
  • Other responsibilities as may be assigned relevant to the role from time to time.

Benefits

• Employee Assistance Programme
• Auto-Enrolment Pension Scheme with Royal London Pension
• Cycle to Work Scheme
• Enhanced Maternity and Adoption Pay
• Enhanced Paternity Pay
• Occupational Sick Pay
• Healthcare Cash Plan
• Group Income Protection (Legal & General)
• Life Assurance (Legal & General)
• Season Ticket Loans
• Ride to Work Scheme
• Staff Discounts – Short Courses 2025-2026
• 50% off ICMP courses

To improve the diversity of our academic team, we especially welcome applications from women, gender minorities, those with a disability, and those from an ethnic minority background. NOTE: ADE is an equal opportunities employer and welcomes applications from all sections of the community. ADE is committed to safeguarding and promoting the welfare of young people and vulnerable adults. Successful candidates will be required to obtain a satisfactory enhanced DBS disclosure. Please submit your interest by using the Apply Now button and uploading your latest CV and covering letter. The deadline for applications is close of business Wednesday 31st December.