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- Tasks: Lead the Go-To-Market strategy for ICIS in EMEA and drive marketing excellence.
- Company: ICIS optimizes global resources, providing data and insights for strategic decision-making.
- Benefits: Join a diverse team with opportunities for growth and innovation in a supportive environment.
- Why this job: Be a key player in transforming marketing strategies and driving business success.
- Qualifications: Extensive B2B marketing experience with strong leadership and communication skills required.
- Other info: Experience with CRM and MAP systems like Salesforce is a plus.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
About the Business: At ICIS, our mission is to optimize the world\’s resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel and supply and demand data. You can learn more about ICIS at the link at:
About our Team: Our marketing team is a strategic engine for driving business growth and transformation. We align closely with sales, customer-facing teams, strategy, and product/UX to ensure seamless collaboration and impactful outcomes. Focused on delivering measurable results, we lead initiatives that accelerate marketing innovation and enable the organisation to adapt to changing market dynamics. With a clear commitment to business excellence, our work drives strategic change, strengthens customer engagement, and positions the company for sustained success.
About the Role: We have an exciting opportunity for a high performing senior leader to join our diverse and talented marketing community at ICIS, and to play a pivotal role in supporting the business to achieve its commercial ambitions. The regional Head of Marketing role is responsible for our Go-To-Market (GTM) strategy in EMEA. We are looking for an exceptional senior marketing professional with expertise across the customer life cycle, as well as a strong people leader able to inspire and enthuse their team through demonstrating the right behaviours, whilst being a passionate advocate for customer-centric commercial marketing.
Responsibilities:
- Creating, defining, owning and leading the regional GTM strategy for ICIS in EMEA, working closely with the local leadership team to understand and support regional business priorities.
- Ensuring our regional GTM excellence is underpinned by value creation for customers, contributing commercially to our growth drivers and translating our global on and offline strategies to effective regional implementation.
- Advocating for our defined marketing vision, and support in the delivery of our strategic priorities: digital transformation; brand elevation; growth drivers; and team excellence, whilst driving excellence by nurturing and promoting a best-in-class marketing culture, embedding core competencies and behaviours to drive high performance.
- Driving a move away from an historic tactical regional marketing approach to a strategic holistic across the funnel/whole life cycle focus.
- Building trusted partnerships with colleagues and work collaboratively across our global marketing teams including Brand, Content, UX, Communications & PR, Marketing Strategy, Customer Insight and Analysis teams.
- Forecasting and budget management. Creating regional annual budget proposals, with supporting justification, on-going oversight, tracking, accountability and reporting.
- Measuring of marketing sentiment & ROI. Ensure all marketing activities are monitored and measured for their effectiveness. Utilise data and insights to drive performance and ROI.
Requirements:
- Extensive regional B2B marketing experience with demonstrable experience in building and executing GTM that positively impacts awareness, pipeline growth and revenue contribution.
- Strong commercial acumen and with a track record of delivering commercial success, proactive, data-led, results oriented, and delivery focused, with the ability to balance multiple projects.
- Outstanding communicator and collaborator, excellent written skills with the ability to present at a senior leadership level.
- Proven experience to influence and inspire at all levels with excellent relationship building skills, creating conditions to build confident, effective teams, able to motivate, inspire and develop team members.
- Proven ability to be an adaptive strategic leader with critical thinking skills alongside a creative flair and a curious mindset.
- Comprehensive digital skillset underpinned by data literacy.
- Practical experience of CRM and MAP systems such as Salesforce and Eloqua.
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Head of Marketing - EMEA employer: ICIS
Contact Detail:
ICIS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - EMEA
✨Tip Number 1
Familiarize yourself with ICIS's mission and values. Understanding how they optimize resources and support sustainable decisions will help you align your experience with their goals during discussions.
✨Tip Number 2
Highlight your experience in developing Go-To-Market strategies, especially in the B2B sector. Be ready to discuss specific examples where your strategies led to measurable growth and customer engagement.
✨Tip Number 3
Prepare to showcase your leadership style and how you've inspired teams in previous roles. Think of instances where you fostered collaboration across departments to achieve marketing excellence.
✨Tip Number 4
Brush up on your data analysis skills. Be prepared to discuss how you've used data insights to drive marketing performance and ROI in past positions, as this is crucial for the role.
We think you need these skills to ace Head of Marketing - EMEA
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Head of Marketing - EMEA position. Understand the key responsibilities and requirements, and think about how your experience aligns with them.
Tailor Your CV: Customize your CV to highlight relevant B2B marketing experience, particularly in creating and executing Go-To-Market strategies. Use specific examples that demonstrate your commercial acumen and results-oriented approach.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer-centric marketing and your ability to lead teams effectively. Mention your experience in driving strategic change and how you can contribute to ICIS's goals.
Highlight Your Digital Skills: Make sure to emphasize your digital skillset and data literacy in your application. Discuss your practical experience with CRM and MAP systems like Salesforce and Eloqua, as these are crucial for the role.
How to prepare for a job interview at ICIS
✨Understand the GTM Strategy
Make sure you have a solid grasp of Go-To-Market strategies, especially in the EMEA region. Be prepared to discuss how you would create and implement a successful GTM strategy that aligns with ICIS's business priorities.
✨Showcase Your Leadership Skills
As a senior leader, it's crucial to demonstrate your ability to inspire and lead a team. Share examples of how you've motivated teams in the past and how you plan to foster a best-in-class marketing culture at ICIS.
✨Highlight Data-Driven Decision Making
ICIS values data literacy and results-oriented approaches. Be ready to discuss how you've used data and insights to drive marketing performance and ROI in previous roles.
✨Prepare for Collaborative Scenarios
Collaboration is key in this role. Think of examples where you've successfully built partnerships across different teams and how you can leverage those experiences to work effectively with ICIS's global marketing teams.
