At a Glance
- Tasks: Lead marketing strategies and create compelling propositions that drive growth.
- Company: Join a dynamic team at ICIS, a leader in market intelligence.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and leadership.
- Why this job: Shape impactful narratives and connect insights with market needs.
- Qualifications: Strong marketing experience and a knack for strategic thinking.
ICIS is seeking a commercially minded Proposition Marketing Manager to sit at the centre of the marketing production engine. You will translate commercial insight and product capability into clear market propositions that drive growth and connect ICIS knowledge with how the market hears it.
This strategic, hands-on role partners with the Marketing Director, Head of Brand & Content, and leadership across commercial and product teams to shape narrative frameworks and ensure activation aligns with business objectives.
Global Proposition Marketing Lead employer: ICIS
ICIS is an exceptional employer that prioritises employee wellbeing and professional growth, offering a generous holiday allowance, comprehensive health benefits, and extensive learning resources. Our collaborative work culture fosters innovation and accountability, ensuring that every team member's contributions are valued and impactful. Located in a dynamic industry, this role provides the opportunity to shape meaningful marketing strategies that drive commercial success while making a positive difference in global resource optimisation.
StudySmarter Expert Advice🤫
We think this is how you could land Global Proposition Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ICIS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ICIS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ICIS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ICIS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Proposition Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ICIS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ICIS:Show us that you’ve done your homework! In your application, briefly mention what you admire about ICIS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ICIS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ICIS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ICIS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
