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For Companies At a Glance
- Tasks: Plan and execute exciting events while leading a dynamic marketing team.
- Company: ICIS helps businesses make sustainable decisions with market transparency and data insights.
- Benefits: Enjoy hybrid work options, a vibrant team culture, and opportunities for personal growth.
- Why this job: Join a creative, fast-paced environment where your ideas can make a real impact.
- Qualifications: Strong project management skills and experience in event marketing are essential.
- Other info: Experience with Salesforce and Eloqua is a plus; be ready to innovate!
The predicted salary is between 28800 - 48000 £ per year.
About our Business
At ICIS, our mission is to optimize the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel and supply and demand data.
About the Team
Our teams are fuelled by curiosity, relentlessly pursuing better customer outcomes. We're on a mission to deliver an unparalleled customer experience, excelling in communication. In a fast-paced environment, we thrive, embracing change with flexibility and composure under pressure. Our high-energy, self-motivated individuals are driven by a genuine desire to make a positive mark on our business. But that's not all; we're creative problem solvers with an entrepreneurial spirit.
About the Role
As a Marketing Manager, you will be part of a small team responsible for planning and executing events. If you are an experienced Event Marketing professional with a track record of developing strategy, understanding your audience and delivering results, we invite you to join our team.
Responsibilities
- Develop a clear marketing strategy for our events that focuses on delegate and sponsorship revenue targets and aligns with our broader corporate vision.
- Analyse and report on the success of our campaigns and focus our resources effectively.
- Oversee the workload of two marketing executives and help coach and develop them.
- Champion data strategy to generate a constant flow of new and relevant contacts.
- Brief and allocate resources for the telesales team to drive bookings.
- Collaborate with internal and external designers on the design and production of marketing materials.
- Leverage value from the editorial and product management teams to drive content marketing initiatives.
- Utilize social networking channels innovatively to generate traffic and increase event awareness.
Requirements
- Strong project management skills with the ability to work on multiple campaigns while managing stakeholders.
- Experience in creating messaging, writing high-quality copy, and proofing content.
- Proficient in analysing marketing data to draw insights for data-led, responsive decision-making.
- A natural leader who is also comfortable working at a fast pace and executing tasks.
- Adaptable and confident, open to trying new ideas and techniques.
- Experience with Salesforce and Eloqua or similar systems.
- Event experience in a conference, exhibition, or training environment is advantageous.
Event Marketing Manager, ICIS (Hybrid) employer: ICIS
Contact Detail:
ICIS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Marketing Manager, ICIS (Hybrid)
✨Tip Number 1
Familiarise yourself with the latest trends in event marketing and data analytics. Understanding how to leverage data for decision-making will be crucial in this role, so make sure you can discuss recent case studies or examples where data-driven strategies have led to successful events.
✨Tip Number 2
Network with professionals in the event marketing industry, especially those who have experience with conferences and exhibitions. Attend relevant events or webinars to connect with potential colleagues and learn about best practices that could set you apart in your application.
✨Tip Number 3
Showcase your project management skills by preparing examples of past campaigns you've managed. Be ready to discuss how you handled multiple projects simultaneously and the outcomes of those efforts, as this will demonstrate your ability to thrive in a fast-paced environment.
✨Tip Number 4
Highlight your leadership experience, particularly in coaching or developing team members. Be prepared to share specific instances where you’ve successfully guided others, as this aligns with the responsibilities of overseeing marketing executives in the role.
We think you need these skills to ace Event Marketing Manager, ICIS (Hybrid)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Event Marketing Manager position at ICIS. Tailor your application to highlight relevant experience and skills that align with their needs.
Craft a Compelling CV: Your CV should clearly showcase your project management skills, event marketing experience, and any relevant data analysis capabilities. Use specific examples to demonstrate how you've successfully managed campaigns and led teams in the past.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your understanding of their mission to optimise resources and how your background in event marketing can contribute to their goals. Be sure to mention your experience with Salesforce and Eloqua if applicable.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in a marketing role.
How to prepare for a job interview at ICIS
✨Showcase Your Event Marketing Experience
Be prepared to discuss your previous event marketing roles in detail. Highlight specific campaigns you've managed, the strategies you implemented, and the results achieved. This will demonstrate your capability to develop a clear marketing strategy that aligns with ICIS's goals.
✨Demonstrate Data-Driven Decision Making
Since the role requires analysing marketing data, come equipped with examples of how you've used data to inform your decisions in past roles. Discuss any tools or systems you've used, like Salesforce or Eloqua, to track campaign performance and make adjustments.
✨Emphasise Leadership and Team Management Skills
As you'll be overseeing two marketing executives, it's crucial to convey your leadership style. Share experiences where you've coached or developed team members, and how you manage workloads effectively while fostering a collaborative environment.
✨Prepare for Creative Problem Solving
ICIS values creative problem solvers, so think of examples where you've had to adapt quickly to challenges during events. Be ready to discuss how you embraced change and what innovative solutions you implemented to ensure success.
