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- Tasks: Lead client relationships and deliver integrated marketing campaigns across various sectors.
- Company: Dynamic digital, creative, and marketing agency based in Preston.
- Benefits: Competitive salary, profit share, hybrid work, and 25 days holiday.
- Why this job: Join a vibrant team and make an impact with innovative marketing strategies.
- Qualifications: 3+ years in marketing, strong digital skills, and excellent communication.
- Other info: Enjoy regular social events and opportunities for career growth.
The predicted salary is between 36000 - 60000 £ per year.
ICG is a full-service Digital, Creative and Marketing Agency based in Preston. We are seeking an experienced Marketing Account Manager to lead client relationships and deliver integrated marketing campaigns across B2B and B2C sectors. This is a client-facing role suited to an Account Manager with agency experience who can manage multiple accounts, develop marketing strategy, and oversee multi-channel campaign delivery including digital marketing, social media, content marketing, PR and media. You will act as a strategic partner to clients while ensuring projects are delivered on time, within budget, and aligned to measurable KPIs.
Key Responsibilities
- Manage and grow client accounts within a marketing agency environment
- Develop integrated marketing strategies across digital, social, content, PR and media
- Oversee campaign delivery from concept through to reporting and optimisation
- Manage budgets, timelines and performance metrics (ROI, KPIs, lead generation)
- Produce and review marketing content including articles, press releases and digital copy
- Analyse campaign performance using digital analytics tools and provide strategic recommendations
- Identify upsell and cross-sell opportunities to support agency growth
- Collaborate with internal creative, digital and content teams
Skills & Experience Required
- 3+ years’ experience in a Marketing Account Manager or as a Marketing Executive
- Previous experience within a marketing agency or integrated environment
- Strong understanding of digital marketing, paid media, social media and content strategy
- Experience managing B2B and/or B2C marketing campaigns
- Excellent client communication and presentation skills
- Ability to manage multiple projects in a fast-paced agency setting
- Commercial awareness and experience managing marketing budgets
- Degree-level education or equivalent relevant professional experience.
Desirable
- Experience delivering integrated marketing campaigns
- Knowledge of analytics platforms (Google Analytics, reporting dashboards, CRM systems)
Why Join ICG?
- Competitive salary based on experience, regularly reviewed.
- Annual profit share scheme
- Hybrid working role, with a mix of working from home and working from our studio in Preston.
- Company pension and life assurance schemes
- Career growth opportunities and ongoing professional development
- Regular social events, including our annual ICG weekend to Europe
- Free snacks, drinks and a cake on your birthday!
- 25 days paid holiday + Christmas Eve off
Marketing Account Manager employer: ICG
Contact Detail:
ICG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Account Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential employers on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their clients, recent campaigns, and their overall marketing strategy. This will help us show that we’re genuinely interested and ready to hit the ground running as a Marketing Account Manager.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or family to get comfortable with common questions. We want to nail our responses, especially when discussing our experience with B2B and B2C campaigns.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping us top of mind. Plus, it shows our enthusiasm for the role and the agency. And remember, apply through our website for the best chance!
We think you need these skills to ace Marketing Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Account Manager role. Highlight your agency experience and any specific campaigns you've managed that align with the job description. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for us at ICG. Share your passion for integrated marketing and how you can contribute to our team. Keep it engaging and personal!
Showcase Your Achievements: When detailing your experience, focus on your achievements. Use metrics to demonstrate your impact, like ROI or lead generation success. We love numbers that tell a story about your contributions to previous campaigns!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at ICG
✨Know Your Stuff
Make sure you brush up on the latest trends in digital marketing, social media, and content strategy. Familiarise yourself with the agency's previous campaigns and be ready to discuss how you can contribute to their success.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your ability to manage multiple accounts and deliver integrated marketing strategies. Use metrics to demonstrate your impact, like ROI or lead generation results.
✨Be Client-Centric
Since this role is client-facing, practice how you'll communicate effectively with clients. Think about how you can position yourself as a strategic partner and be ready to discuss how you would handle client relationships and expectations.
✨Ask Smart Questions
Prepare thoughtful questions about the agency's approach to campaign delivery and client management. This shows your interest in the role and helps you gauge if the agency aligns with your career goals.