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- Tasks: Manage client accounts and deliver integrated marketing campaigns across various channels.
- Company: Dynamic digital marketing agency based in Preston with a vibrant culture.
- Benefits: Competitive salary, hybrid working, profit share, and 25 days holiday plus Christmas Eve off.
- Why this job: Step up your career in a fast-paced environment while making a real impact.
- Qualifications: 3+ years in marketing, strong digital skills, and excellent client communication.
- Other info: Enjoy regular social events and opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
ICG is a full-service Digital, Creative and Marketing Agency based in Preston. We are seeking a Marketing Account Manager to deliver integrated marketing campaigns across B2B and B2C sectors, working alongside Account Directors to build client relationships. This is a client-facing role suited to an Account Executive looking to move into a role with greater responsibility. You will manage multiple accounts, developing marketing strategies, and overseeing multi-channel campaign delivery including digital marketing, social media, content marketing, PR and media. You will act as a strategic partner to clients while ensuring projects are delivered on time, within budget, and aligned to measurable KPIs.
Key Responsibilities
- Manage and grow client accounts within a marketing agency environment
- Develop integrated marketing strategies across digital, social, content, PR and media
- Oversee campaign delivery from concept through to reporting and optimisation
- Manage budgets, timelines and performance metrics (ROI, KPIs, lead generation)
- Produce and review marketing content including articles, press releases and digital copy
- Analyse campaign performance using digital analytics tools and provide strategic recommendations
- Identify upsell and cross-sell opportunities to support agency growth
- Collaborate with internal creative, digital and content teams
Skills & Experience Required
- 3+ years experience as a Marketing Executive - this is a great opportunity to progress your career into a Manager role
- Previous experience within a marketing agency or integrated environment
- Strong understanding of digital marketing, paid media, social media and content strategy
- Experience managing B2B and/or B2C marketing campaigns
- Excellent client communication and presentation skills
- Ability to manage multiple projects in a fast-paced agency setting
- Commercial awareness and experience managing marketing budgets
- Degree-level education or equivalent relevant professional experience.
Desirable
- Experience delivering integrated marketing campaigns
- Knowledge of analytics platforms (Google Analytics, reporting dashboards, CRM systems)
Why Join ICG?
- Competitive salary based on experience, regularly reviewed.
- Annual profit share scheme
- Hybrid working role, with a mix of working from home and working from our studio in Preston.
- Company pension and life assurance schemes
- Career growth opportunities and ongoing professional development
- Regular social events, including our annual ICG weekend to Europe
- Free snacks, drinks and a cake on your birthday!
- 25 days paid holiday + Christmas Eve off
Marketing Account Manager in Burnley employer: ICG
Contact Detail:
ICG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Account Manager in Burnley
✨Tip Number 1
Network like a pro! Get out there and connect with people in the marketing industry. Attend events, join online forums, and don’t be shy about reaching out to potential employers on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best work in digital marketing, social media campaigns, and content creation. We want to see how you’ve made an impact in previous roles. A strong portfolio can really set you apart from the competition.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their marketing strategies and think about how you can contribute. We love candidates who come in with fresh ideas and a clear understanding of our goals. Show us you’re ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we often have exclusive opportunities listed there. Let’s make sure you’re in the loop and ready to take the next step in your career!
We think you need these skills to ace Marketing Account Manager in Burnley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Account Manager role. Highlight your experience in managing client accounts and delivering integrated marketing campaigns, as this will show us you’re the right fit for the job.
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re passionate about marketing and how your skills align with our needs. Use specific examples from your past roles to demonstrate your ability to manage multiple projects and deliver results.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Include metrics and KPIs that illustrate your success in previous roles. This will help us see the impact you can bring to our team.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at ICG
✨Know Your Stuff
Make sure you brush up on the latest trends in digital marketing, social media, and content strategy. Familiarise yourself with the company's recent campaigns and be ready to discuss how you can contribute to their success.
✨Showcase Your Experience
Prepare specific examples from your previous roles that highlight your ability to manage multiple accounts and deliver integrated marketing strategies. Use metrics to demonstrate your impact, like ROI or lead generation results.
✨Client Communication is Key
Since this role is client-facing, practice articulating your thoughts clearly and confidently. Think about how you would approach building relationships with clients and be ready to share your strategies during the interview.
✨Ask Smart Questions
Prepare insightful questions about the agency's approach to campaign delivery and client management. This shows your genuine interest in the role and helps you understand how you can fit into their team.