At a Glance
- Tasks: Lead product marketing for a flagship AI product and drive go-to-market strategies.
- Company: Dynamic tech company focused on innovative AI solutions.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Fast-paced environment with a collaborative culture and room for creativity.
- Why this job: Be at the forefront of AI marketing and shape impactful narratives.
- Qualifications: 8+ years in B2B SaaS marketing with strong product marketing experience.
The predicted salary is between 72000 - 88000 £ per year.
We are looking for a Senior Manager of Product Marketing to lead go-to-market for one of our core AI products. This person will own the product marketing strategy end-to-end, while also playing a broader full-stack marketing role across positioning, messaging, content, campaigns, demand generation, sales enablement, and other key marketing initiatives. This is a hands-on role for someone who can think strategically, execute independently, and thrive in a fast-paced, startup-like environment.
- Own product marketing strategy and execution for a flagship AI product, including positioning, messaging, launches, competitive intelligence, and sales enablement.
- Act as the primary product evangelist, both internally and externally, building narrative and market awareness for the product.
- Partner closely with product leadership to shape go-to-market strategy with speed and agility.
- Collaborate across all marketing functions (demand gen, content, brand, events, comms) to ensure cohesive execution beyond core PMM deliverables.
- Build sales enablement assets, battlecards, and competitive positioning to support the sales org.
- Drive analyst and industry engagement where relevant to the product narrative.
- Bring a “full-stack marketer” mindset, willing to jump into adjacent marketing work as needed rather than staying siloed to PMM alone.
- A builder’s mentality, comfortable with ambiguity, fast iteration, and wearing multiple hats.
- Strong understanding of how AI products are positioned, differentiated, and purchased in enterprise environments.
- Experience across both enterprise and SMB/mid-market motions, comfortable adapting messaging and GTM approach by segment.
- 8+ years of B2B SaaS marketing experience, with meaningful time in product marketing.
- Experience working directly with leadership in a fast-moving environment company.
- Experience marketing agentic tools.
- Bias toward action and hustle over process-heavy execution.
- Exceptional storytelling, content creation and communication skills, with the ability to translate complex AI product capabilities into clear, compelling messaging and market narratives.
Senior Marketing Manager (AI Products) employer: Icertis
Join a dynamic and innovative team dedicated to supporting UK government customers in a hybrid role based in Central London. Our company fosters a collaborative work culture that values creativity and problem-solving, offering meaningful projects that make a real impact on the public sector. With opportunities for professional growth and a commitment to employee well-being, we provide a supportive environment where your contributions are recognised and valued.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager (AI Products)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Icertis and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Icertis are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Icertis on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Icertis. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager (AI Products)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Icertis. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Icertis:Show us that you’ve done your homework! In your application, briefly mention what you admire about Icertis’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Icertis
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Icertis will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Icertis, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
