At a Glance
- Tasks: Drive go-to-market strategy for Icertis + SAP solutions and create impactful marketing content.
- Company: Join a dynamic tech company at the forefront of innovation in Central London.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and career development.
- Why this job: Shape the future of tech partnerships and make a real impact in a fast-paced environment.
- Qualifications: Experience in Product Marketing with strong strategic and storytelling skills.
The predicted salary is between 72000 - 88000 £ per year.
Description
Icertis is seeking a Senior Manager, SAP Product Marketing to drive go-to-market strategy and execution for the Icertis + SAP partnership.
This role involves a wide variety of marketing initiatives to bring Icertis + SAP solutions to market, partnering closely with Solutions and GTM teams on overall direction while independently owning execution across messaging, enablement, and content.
The ideal candidate is a results-oriented, highly motivated marketer with a passion for technology, strong strategic judgment, and excellent written and oral communication skills.
If you thrive in a fast-paced, growth-focused environment and want to help shape how Icertis and SAP go to market together, we want you on our team!
Location: Location: Hybrid, Central London (minimum two days per week in the office), conveniently located near Liverpool Street Station.
This is an individual contributor role without people management responsibilities.
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Responsibilities
- Drive messaging, positioning, and go-to-market strategy for Icertis + SAP solutions across geographies and industry- and persona-specific segments.
- Own the development of product presentations, guides, technical briefs, and other tools that enable Icertis and SAP sales teams to sell effectively, prioritizing content investments based on business impact.
- Develop and train field teams on sales enablement tools and proactively identify and close gaps in enablement coverage.
- Represent Icertis at industry conferences and first-party events to evangelize and drive demand for Icertis + SAP solutions.
- Track key metrics related to content effectiveness and translate findings into recommendations for the leadership team.
- Work collaboratively across Marketing, Alliances, Sales and Product to deliver against go-to-market strategic goals, owning specific segments or workstreams within it.
Qualifications
- Experience in Product Marketing or Product Management at a high-tech or enterprise software company with a complex partner ecosystems; experience with the SAP ecosystem is advantageous.
- Proven ability to create and independently execute go-to-market strategies for products and solutions
- Strong strategic thinking with a bias for execution; ability to evaluate business issues, resolve problems, and contribute to business planning.
- Strong positioning and storytelling skills across multiple audiences.
- Strong AI-first mindset with experience leveraging AI-powered tools to enhance market insights, content development, and go-to-market execution, while applying strategic thinking, creativity, and human judgment to drive meaningful customer engagement and business outcomes.
- Strong organizational and execution skills with excellent attention to detail.
Self-starter who truly enjoys working in a fast-paced, innovative environment.
Senior Manager, SAP Product Marketing in London employer: Icertis
Join a dynamic and innovative team dedicated to supporting UK government customers in a hybrid role based in Central London. Our company fosters a collaborative work culture that values creativity and problem-solving, offering meaningful projects that make a real impact on the public sector. With opportunities for professional growth and a commitment to employee well-being, we provide a supportive environment where your contributions are recognised and valued.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, SAP Product Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Icertis and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Icertis are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Icertis on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Icertis. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, SAP Product Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Icertis. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Icertis:Show us that you’ve done your homework! In your application, briefly mention what you admire about Icertis’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Icertis
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Icertis will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Icertis, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
