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- Tasks: Drive demand generation campaigns and turn curiosity into qualified leads.
- Company: Join Iceotope, a leader in precision liquid cooling for high-performance computing.
- Benefits: Fully remote role with autonomy, trust, and the chance to make a real impact.
- Why this job: Shape strategy and see your work directly influence commercial success.
- Qualifications: 5+ years in B2B demand generation with strong campaign experience.
- Other info: Collaborative culture with opportunities for growth in a global team.
The predicted salary is between 36000 - 60000 £ per year.
Iceotope is redefining how the world cools high-performance computing. As AI and data density accelerate, traditional cooling can’t keep up — and that’s where we come in. We’re looking for an experienced B2B Demand Generation Specialist to build pipeline, introduce Iceotope to new markets, and turn curiosity into qualified demand. This is a hands-on, high-impact role for someone who enjoys shaping strategy, building momentum, and seeing their work translate directly into commercial impact.
Why Iceotope
Iceotope offers the chance to work at the forefront of precision liquid cooling, transforming how global data centers support AI and high-density computing. As a growing, innovative company, Iceotope empowers employees to influence product strategy, define industry standards, and deliver technology with real environmental impact. With a culture rooted in trust, collaboration, and inclusivity, Iceotope provides the autonomy, visibility, and purpose to build scalable, energy-efficient infrastructure that truly makes a difference for the future ahead.
About the role
You’ll own demand generation end-to-end: building awareness, educating the market, launching multi-channel campaigns, and delivering marketing-qualified leads that convert into real sales opportunities. You’ll work closely with Sales, Product, and external partners, while operating autonomously as the demand gen owner. Success will be measured by pipeline impact, MQL volume, and MQL-to-SQL conversion.
What you’ll be doing
- Build and execute multi-channel B2B demand generation campaigns (LinkedIn Ads, Google Ads, email, content, outbound)
- Educate new audiences on who Iceotope is, what problem we solve, and why our solution matters
- Own pipeline targets and demand metrics, using data to optimise and pivot quickly
- Collaborate closely with Sales teams across the US and EMEA to align on messaging and lead quality
- Develop compelling campaign content in partnership with Product and Marketing (whitepapers, videos, webinars, sales enablement)
- Manage external agencies where needed — while staying hands-on yourself
Who we’re looking for
You’re a self-starter who doesn’t wait to be told what to do — and you’re comfortable building without a playbook. You’ll bring:
- 5+ years’ experience in B2B demand generation
- Proven success generating and scaling MQLs and pipeline
- Strong multi-channel campaign experience
- A data-driven mindset with the ability to analyse, optimise, and adapt fast
- Excellent communication skills and confidence working cross-functionally
- Experience in startups, scale-ups, or agency environments - beneficial
Bonus if you have:
- Experience marketing complex or category-defining solutions
- Exposure to technology, infrastructure, or hardware-led products
Working at Iceotope
- Fully remote role
- Preference for US time zone alignment (EMEA candidates welcome)
- Global, distributed team with real autonomy and trust
- Opportunity to make visible, lasting impact from day one
- No Agencies
Demand Generation Specialist employer: Iceotope
Contact Detail:
Iceotope Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups on LinkedIn. The more connections you make, the better your chances of landing that dream role at Iceotope.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past demand generation campaigns. This will help you stand out and demonstrate your hands-on experience to potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to Iceotope and express your interest in the Demand Generation Specialist role. A little initiative can go a long way!
✨Tip Number 4
Prepare for interviews by understanding Iceotope’s mission and how your skills align with their goals. Be ready to discuss how you can contribute to building pipeline and driving demand in a meaningful way.
We think you need these skills to ace Demand Generation Specialist
Some tips for your application 🫡
Show Your Passion for Demand Generation: When you’re writing your application, let your enthusiasm for demand generation shine through! We want to see how you can turn curiosity into qualified demand and how you’ve done it in the past. Share specific examples that highlight your experience and success in this area.
Tailor Your Application: Make sure to customise your application for the role at Iceotope. Highlight your multi-channel campaign experience and how it aligns with our mission of redefining cooling for high-performance computing. We love seeing candidates who take the time to connect their skills with what we do!
Be Data-Driven: Since we’re all about optimising and pivoting quickly, include any data-driven results from your previous roles. Whether it’s MQL volume or pipeline impact, we want to know how you’ve used data to drive your campaigns and achieve success. Numbers speak volumes!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Iceotope. We can’t wait to hear from you!
How to prepare for a job interview at Iceotope
✨Know Your Stuff
Before the interview, dive deep into Iceotope's mission and products. Understand how their precision liquid cooling works and why it's crucial for high-performance computing. This knowledge will help you articulate how your experience in B2B demand generation can directly contribute to their goals.
✨Showcase Your Campaign Success
Be ready to discuss specific multi-channel campaigns you've executed in the past. Highlight the strategies you used, the metrics you achieved, and how you adapted based on data. Iceotope is looking for someone who can demonstrate a proven track record of generating MQLs and pipeline.
✨Collaboration is Key
Since the role involves working closely with Sales and Product teams, prepare examples of how you've successfully collaborated cross-functionally in previous roles. Emphasise your communication skills and how you align messaging to ensure lead quality.
✨Be a Self-Starter
Iceotope values autonomy, so share instances where you've taken initiative without a playbook. Discuss how you identify opportunities, build strategies, and execute them independently. This will show that you're the proactive candidate they're looking for.
