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- Tasks: Support CRM marketing, optimise communications, and drive online transactions.
- Company: Join Iceland, a vibrant team that values collaboration and care.
- Benefits: Enjoy discounts, generous holiday, pension, and career development opportunities.
- Why this job: Make a real impact in a fast-paced environment while growing your career.
- Qualifications: Experience in CRM communications, A/B testing, and campaign management.
- Other info: Dynamic workplace with a focus on teamwork and personal growth.
The predicted salary is between 30000 - 42000 £ per year.
Are you a driven, commercially focused CRM Executive? If so this role could be for you. Here at Iceland we’re different. We care. We’re not a dull stuffy corporate. We’re one big team. A diverse group of people who get stuck in and work together. If this is how you like to work then please read on.
Purpose of the role:
- Support the CRM agenda within marketing at Iceland, continually optimising and evolving our CRM communications to drive online transactions and benefit the broader marketing objective of driving multi-channel transactions through increased loyalty and Lifetime value of customers.
- Perform day to day email delivery activities including, but not limited to, email campaign development, testing, scheduling, deployment and monitoring of one-time, recurring, triggered and dynamic email campaigns.
- Campaign activity focused on, but not limited to, Trade, cross sell and upsell communication.
- Coordinate with Trade Managers and design resources to procure creative assets.
- Coordinate with wider marketing and Trade teams to develop campaigns and share results.
- Manage relationship with UX and design team to share learning and drive engaging content.
- Apply knowledge of multiple aspects of email marketing including dynamic program implementation, A/B testing, and general industry trends and metrics.
- Apply knowledge of best practice ecommerce.
Skills:
- Ideally experience in creating CRM communications.
- Experience with A/B testing.
- Hands on experience of building and deploying campaigns in a marketing cloud platform ideally email/SMS/Push notifications.
- Knowledge of CRM best practices and benchmarks.
- Retail industry preferred although not essential.
- You need to be results driven and commercially aware.
- You need to be able to juggle multiple tasks, can work to a plan and work in a fast pace, reactive environment.
Experience:
- You need to have excellent attention to detail.
- An excellent communicator with strong verbal and written skills.
- Key Stakeholder management.
- Agile and responsive to trading requirements.
- Comfortable with working under pressure.
Specialist skills and knowledge:
- Strong understanding of CRM cross sell/upsell techniques – essential.
- Strong understanding of campaign implementation - essential.
- A/B testing – essential.
- Marketing automation tool experience - preferred.
- Salesforce – Exact Target/Marketing Cloud experience – preferred.
- Google Analytics – Essential.
- Excel - Essential.
Make a difference to your career, we expect a lot but you’ll get a lot back in return. We will help you grow and develop your career and give you the freedom to show that you really care.
Alongside this we can offer you:
- 15% discount in Iceland stores.
- 30% discount at Club Individual Restaurants.
- 33 days holiday (including bank holidays).
- Pension (NEST).
- Free onsite parking.
- Onsite electric car charging ports.
- Subsidised staff restaurant and Costa Coffee.
- Christmas vouchers.
- Refer a Friend Scheme.
- Christmas Savings scheme.
- Discounted dry cleaning.
- Long service awards.
CRM Executive in Deeside employer: Iceland
Contact Detail:
Iceland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive in Deeside
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that CRM Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns and A/B testing results. We want to see how you’ve driven engagement and loyalty in past roles, so make it pop!
✨Tip Number 3
Prepare for the interview by brushing up on your knowledge of CRM best practices and industry trends. We love candidates who are passionate and informed, so come ready to discuss how you can contribute to our marketing goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for driven individuals who want to be part of our team at Iceland.
We think you need these skills to ace CRM Executive in Deeside
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for CRM and marketing shine through. We want to see that you genuinely care about driving customer loyalty and enhancing their experience.
Tailor Your CV: Make sure your CV is tailored to the role. Highlight your experience with email campaigns, A/B testing, and any relevant tools you've used. We love seeing how your skills align with what we're looking for!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. Remember, we appreciate attention to detail!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Iceland
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends in email marketing, A/B testing, and campaign implementation. Being able to discuss these topics confidently will show that you're not just a candidate, but a potential asset to their team.
✨Showcase Your Communication Skills
As a CRM Executive, communication is key. Prepare examples of how you've effectively communicated with stakeholders or collaborated with teams in the past. This will demonstrate your ability to work within a diverse group and manage relationships, which is crucial for this role.
✨Be Ready to Juggle Tasks
Iceland values someone who can handle multiple tasks in a fast-paced environment. Think of specific instances where you've successfully managed competing priorities. Sharing these experiences will highlight your organisational skills and adaptability.
✨Bring Data to the Table
Familiarise yourself with Google Analytics and any relevant metrics from your previous roles. Be prepared to discuss how you've used data to drive decisions in your campaigns. This will show that you're results-driven and commercially aware, aligning perfectly with what Iceland is looking for.
