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- Tasks: Drive CRM communications and optimise campaigns to boost customer loyalty and online transactions.
- Company: Join Iceland, a vibrant team that values collaboration and creativity.
- Benefits: Enjoy discounts, generous holiday, pension scheme, and career development opportunities.
- Other info: Dynamic workplace with excellent perks and a focus on personal growth.
- Why this job: Make a real impact in a fast-paced environment while growing your marketing skills.
- Qualifications: Experience in CRM communications and A/B testing is preferred.
The predicted salary is between 30000 - 42000 £ per year.
Are you a driven , commercially focused CRM Executive?
If so this role could be for you…..
Here at Iceland we’re different. We care. We’re not a dull stuffy corporate. We’re one big team. A diverse group of people who get stuck in and work together. If this is how you like to work then please read on.
Purpose of the role:
Support the CRM agenda within marketing at Iceland, continually optimising and evolving our CRM communications to drive online transactions and benefit the broader marketing objective of driving multi-channel transactions through increased loyalty and Lifetime value of customers
- Perform day to day email delivery activities including, but not limited to, email campaign development, testing, scheduling, deployment and monitoring of one-time, recurring, triggered and dynamic email campaigns.
- Campaign activity focused on, but not limited to, Trade, cross sell and upsell communication
- Coordinate with Trade Managers and design resources to procure creative assets.
- Coordinate with wider marketing and Trade teams to develop campaigns and share results
- Manage relationship with UX and design team to share learning and drive engaging content
- Apply knowledge of multiple aspects of email marketing including dynamic program implementation, A/B testing, and general industry trends and metrics.
- Apply knowledge of best practice ecommerce
Skills:
- Ideally experience in creating CRM communications
- Experience with A/B testing
- Hands on experience of building and deploying campaigns in a marketing cloud platform ideally email/SMS/Push notifications
- Knowledge of CRM best practices and benchmarks
- Retail industry preferred although not essential
- You need to be results driven and commercially aware
- You need to be able to juggle multiple tasks, can work to a plan and work in a fast pace, reactive environment
Experience:
- You need to have excellent attention to detail
- An excellent communicator with strong verbal and written skills
- Key Stakeholder management
- Agile and responsive to trading requirements
- Comfortable with working under pressure
Specialist skills and knowledge:
- Strong understanding of CRM cross sell/upsell techniques – essential
- Strong understanding of campaign implementation – essential
- A/B testing – essential
- Marketing automation tool experience – preferred
- Salesforce – Exact Target/Marketing Cloud experience – preferred
- Google Analytics – Essential
- Excel – Essential
Make a difference to your career, we expect a lot but you’ll get a lot back in return. We will help you grow and develop your career and give you the freedom to show that you really care.
Alongside this we can offer you:
- 15% discount in Iceland stores
- 30% discount at Club Individual Restaurants
- 33 days holiday (including bank holidays)
- Pension (NEST)
- Free onsite parking
- Onsite electric car charging ports
- Subsidised staff restaurant and Costa Coffee
- Christmas vouchers
- Refer a Friend Scheme
- Christmas Savings scheme
- Discounted dry cleaning
- Long service awards
CRM Executive (Head Office, North Wales) employer: Iceland
Contact Detail:
Iceland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive (Head Office, North Wales)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that CRM Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns and A/B testing results. We want to see how you’ve driven online transactions and increased customer loyalty – make it pop!
✨Tip Number 3
Prepare for the interview by researching Iceland’s marketing strategies and recent campaigns. We love candidates who are genuinely interested in our brand and can bring fresh ideas to the table. Be ready to discuss how you can contribute to our CRM agenda!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who want to be part of our team – so don’t hold back!
We think you need these skills to ace CRM Executive (Head Office, North Wales)
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for CRM and marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what we do at Iceland.
Tailor Your Experience: Make sure to highlight your relevant experience in CRM communications and campaign management. We love seeing how your skills align with our needs, so don’t be shy about showcasing your A/B testing and email marketing expertise!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so use bullet points or short paragraphs to make it easy for us to see your key achievements and skills without wading through fluff.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Iceland
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends in email marketing, A/B testing, and customer engagement strategies. Being able to discuss these topics confidently will show that you're not just familiar with the basics but are genuinely passionate about the field.
✨Showcase Your Campaign Experience
Prepare specific examples of campaigns you've worked on, especially those involving email delivery and dynamic content. Be ready to discuss the results of these campaigns and how they contributed to business objectives. This will demonstrate your hands-on experience and results-driven mindset.
✨Communicate Clearly and Effectively
As an excellent communicator, you’ll need to convey your ideas clearly. Practice articulating your thoughts on CRM strategies and campaign implementations. Use concise language and be prepared to answer questions about your communication style and how you manage stakeholder relationships.
✨Be Ready for a Fast-Paced Environment
Iceland values agility and responsiveness, so be prepared to discuss how you handle pressure and juggle multiple tasks. Share examples of how you've successfully managed tight deadlines or shifting priorities in previous roles. This will highlight your ability to thrive in a dynamic work environment.