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- Tasks: Drive CRM communications and optimise email campaigns to boost customer loyalty.
- Company: Join Iceland, a vibrant team that values collaboration and creativity.
- Benefits: Enjoy discounts, generous holiday, pension scheme, and career development opportunities.
- Other info: Dynamic workplace with a focus on personal growth and team spirit.
- Why this job: Make a real impact in a fast-paced environment while growing your marketing skills.
- Qualifications: Experience in CRM communications and A/B testing is a plus.
The predicted salary is between 30000 - 42000 £ per year.
Are you a driven , commercially focused CRM Executive?
If so this role could be for you…..
Here at Iceland we’re different. We care. We’re not a dull stuffy corporate. We’re one big team. A diverse group of people who get stuck in and work together. If this is how you like to work then please read on.
Purpose of the role:
Support the CRM agenda within marketing at Iceland, continually optimising and evolving our CRM communications to drive online transactions and benefit the broader marketing objective of driving multi-channel transactions through increased loyalty and Lifetime value of customers
- Perform day to day email delivery activities including, but not limited to, email campaign development, testing, scheduling, deployment and monitoring of one-time, recurring, triggered and dynamic email campaigns.
- Campaign activity focused on, but not limited to, Trade, cross sell and upsell communication
- Coordinate with Trade Managers and design resources to procure creative assets.
- Coordinate with wider marketing and Trade teams to develop campaigns and share results
- Manage relationship with UX and design team to share learning and drive engaging content
- Apply knowledge of multiple aspects of email marketing including dynamic program implementation, A/B testing, and general industry trends and metrics.
- Apply knowledge of best practice ecommerce
Skills:
- Ideally experience in creating CRM communications
- Experience with A/B testing
- Hands on experience of building and deploying campaigns in a marketing cloud platform ideally email/SMS/Push notifications
- Knowledge of CRM best practices and benchmarks
- Retail industry preferred although not essential
- You need to be results driven and commercially aware
- You need to be able to juggle multiple tasks, can work to a plan and work in a fast pace, reactive environment
Experience:
- You need to have excellent attention to detail
- An excellent communicator with strong verbal and written skills
- Key Stakeholder management
- Agile and responsive to trading requirements
- Comfortable with working under pressure
Specialist skills and knowledge:
- Strong understanding of CRM cross sell/upsell techniques – essential
- Strong understanding of campaign implementation – essential
- A/B testing – essential
- Marketing automation tool experience – preferred
- Salesforce – Exact Target/Marketing Cloud experience – preferred
- Google Analytics – Essential
- Excel – Essential
Make a difference to your career, we expect a lot but you’ll get a lot back in return. We will help you grow and develop your career and give you the freedom to show that you really care.
Alongside this we can offer you:
- 15% discount in Iceland stores
- 30% discount at Club Individual Restaurants
- 33 days holiday (including bank holidays)
- Pension (NEST)
- Free onsite parking
- Onsite electric car charging ports
- Subsidised staff restaurant and Costa Coffee
- Christmas vouchers
- Refer a Friend Scheme
- Christmas Savings scheme
- Discounted dry cleaning
- Long service awards
CRM Executive (Head Office, North Wales) employer: Iceland
Contact Detail:
Iceland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive (Head Office, North Wales)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company culture and values. At Iceland, they value teamwork and a hands-on approach, so be ready to share examples of how you've thrived in similar environments.
✨Tip Number 3
Showcase your skills during the interview! Bring examples of your past CRM campaigns, A/B testing results, or any creative assets you've worked on. This will help demonstrate your expertise and fit for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the Iceland team.
We think you need these skills to ace CRM Executive (Head Office, North Wales)
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re not just ticking boxes but genuinely excited about the opportunity to join our team at Iceland.
Tailor Your CV: Make sure your CV is tailored to the CRM Executive role. Highlight your relevant experience with email campaigns, A/B testing, and any marketing automation tools you've used. We love seeing how your skills align with what we need!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our unique team culture!
How to prepare for a job interview at Iceland
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends in email marketing, A/B testing, and customer loyalty strategies. Being able to discuss these topics confidently will show that you're not just a candidate, but someone who truly understands the role.
✨Showcase Your Campaign Experience
Prepare specific examples of campaigns you've worked on in the past. Talk about your role in developing, testing, and deploying these campaigns. Highlight any successes, especially those that involved cross-sell or upsell techniques, as this is crucial for the position.
✨Communicate Clearly and Effectively
As an excellent communicator, you need to demonstrate your verbal and written skills during the interview. Practice articulating your thoughts clearly and concisely. Remember, you'll be managing key stakeholders, so showing that you can communicate effectively is essential.
✨Be Ready to Juggle Tasks
The role requires someone who can handle multiple tasks in a fast-paced environment. Be prepared to discuss how you've managed competing priorities in previous roles. Share examples that illustrate your ability to stay organised and responsive under pressure.