At a Glance
- Tasks: Drive CRM communications and optimise campaigns to boost customer loyalty and online transactions.
- Company: Join Iceland, a vibrant team that values collaboration and creativity.
- Benefits: Enjoy discounts, generous holiday, pension scheme, and career development opportunities.
- Other info: Dynamic workplace with a focus on personal growth and team spirit.
- Why this job: Make a real impact in a fast-paced environment while growing your marketing skills.
- Qualifications: Experience in CRM communications and campaign management is preferred.
The predicted salary is between 30000 - 42000 £ per year.
Are you a driven , commercially focused CRM Executive?
If so this role could be for you…..
Here at Iceland we’re different. We care. We’re not a dull stuffy corporate. We’re one big team. A diverse group of people who get stuck in and work together. If this is how you like to work then please read on.
Purpose of the role:
Support the CRM agenda within marketing at Iceland, continually optimising and evolving our CRM communications to drive online transactions and benefit the broader marketing objective of driving multi-channel transactions through increased loyalty and Lifetime value of customers
- Perform day to day email delivery activities including, but not limited to, email campaign development, testing, scheduling, deployment and monitoring of one-time, recurring, triggered and dynamic email campaigns.
- Campaign activity focused on, but not limited to, Trade, cross sell and upsell communication
- Coordinate with Trade Managers and design resources to procure creative assets.
- Coordinate with wider marketing and Trade teams to develop campaigns and share results
- Manage relationship with UX and design team to share learning and drive engaging content
- Apply knowledge of multiple aspects of email marketing including dynamic program implementation, A/B testing, and general industry trends and metrics.
- Apply knowledge of best practice ecommerce
Skills:
- Ideally experience in creating CRM communications
- Experience with A/B testing
- Hands on experience of building and deploying campaigns in a marketing cloud platform ideally email/SMS/Push notifications
- Knowledge of CRM best practices and benchmarks
- Retail industry preferred although not essential
- You need to be results driven and commercially aware
- You need to be able to juggle multiple tasks, can work to a plan and work in a fast pace, reactive environment
Experience:
- You need to have excellent attention to detail
- An excellent communicator with strong verbal and written skills
- Key Stakeholder management
- Agile and responsive to trading requirements
- Comfortable with working under pressure
Specialist skills and knowledge:
- Strong understanding of CRM cross sell/upsell techniques – essential
- Strong understanding of campaign implementation - essential
- A/B testing – essential
- Marketing automation tool experience - preferred
- Salesforce – Exact Target/Marketing Cloud experience – preferred
- Google Analytics – Essential
- Excel - Essential
Make a difference to your career, we expect a lot but you’ll get a lot back in return. We will help you grow and develop your career and give you the freedom to show that you really care.
Alongside this we can offer you:
- 15% discount in Iceland stores
- 30% discount at Club Individual Restaurants
- 33 days holiday (including bank holidays)
- Pension (NEST)
- Free onsite parking
- Onsite electric car charging ports
- Subsidised staff restaurant and Costa Coffee
- Christmas vouchers
- Refer a Friend Scheme
- Christmas Savings scheme
- Discounted dry cleaning
- Long service awards
CRM Executive (Head Office, North Wales) employer: Iceland
Iceland is an exceptional employer that fosters a vibrant and inclusive work culture, where teamwork and collaboration are at the heart of everything we do. As a CRM Executive at our North Wales Head Office, you'll benefit from a supportive environment that prioritises your professional growth, alongside attractive perks such as generous discounts, extensive holiday allowances, and a commitment to employee well-being. Join us to make a meaningful impact while enjoying a rewarding career in a dynamic retail setting.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive (Head Office, North Wales)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Iceland and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Iceland are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Iceland on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Iceland. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive (Head Office, North Wales)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Iceland. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Iceland:Show us that you’ve done your homework! In your application, briefly mention what you admire about Iceland’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Iceland
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Iceland will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Iceland, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
