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For Companies At a Glance
- Tasks: Lead the development of Iceland's retail media strategy and drive innovative revenue solutions.
- Company: Join a dynamic team at Iceland, a leader in omni-channel retail.
- Benefits: Enjoy a competitive salary, generous holiday, and exclusive store discounts.
- Other info: Be part of a fast-paced environment with opportunities for growth and recognition.
- Why this job: Shape the future of retail media and make a real commercial impact.
- Qualifications: Proven experience in retail media and strong negotiation skills required.
The predicted salary is between 70000 - 90000 ÂŁ per year.
Your Role
As Head of Retail Media, you’ll lead the strategic and commercial development of Iceland’s omni‑channel retail media proposition, transforming retail assets and audience data into a premium media product. This is a senior leadership role with full ownership of the retail media roadmap, income delivery and innovation agenda. Your immediate focus will be on embedding retail media into the trade plan and commercial calendar, moving beyond “business as usual” promotions to unlock incremental, high‑margin revenue through data‑led solutions. Working cross‑functionally across Category, Marketing, Trade Planning, Data, IT and Store Operations, you’ll act as the internal expert for retail media and digital transformation, ensuring Iceland stands out in a fast‑growing and competitive market.
What You’ll Be Accountable For
- Owning and delivering the retail media strategy across in-store and digital channels.
- Accountable for delivering significant net retail media and incremental commercial income.
- Commercialising audience data and customer insight into high-value media solutions.
- Launching and scaling new media formats, including DOOH (Digital Out of Home), digital signage and online placements.
- Leading senior negotiations with brand partners, agencies and media suppliers.
- Building and leading a high-performing retail media team.
- Delivering complex, multi-site and omni-channel media activations.
Essential What you’ll bring
- Significant experience in a retail media role, with proven delivery of incremental revenue.
- Strong commercial acumen and senior-level negotiation experience.
- Deep understanding of retail data, audience targeting and omni-channel media.
- Highly analytical, numerate and commercially driven.
- Experience leading teams and operating in fast-paced, complex environments.
Style & Mindset
- Action-oriented and delivery-focused.
- Influential, credible and confident operating at senior level.
- Tenacious, resilient and motivated by results.
- Adaptable and comfortable with change.
Why this role?
This is a rare opportunity to take end-to-end ownership of a growing retail media proposition, shape its future direction and deliver measurable commercial impact.
What You’ll Get From Us
- A competitive salary with an excellent benefits package.
- 25 days holiday plus 8 days bank holiday.
- 15% store discount and 30% Club Individual restaurant discount.
- Charity fundraising events.
- Educational sponsorship.
- Enhanced maternity and paternity leave.
- Long service awards.
- Reward and recognition.
Head of Retail Media in Wales employer: Iceland Foods
Contact Detail:
Iceland Foods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Retail Media in Wales
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. We want you to be able to discuss how your experience aligns with their retail media strategy. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! You’ll need to articulate your vision for retail media clearly and confidently. We suggest rehearsing with a friend or in front of a mirror to nail that delivery.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Retail Media in Wales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Retail Media role. Highlight your experience in retail media, data-driven solutions, and any leadership roles you've held. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've driven revenue and transformed media strategies in the past. We love a good story!
Showcase Your Analytical Skills: Since this role is all about data and insights, make sure to highlight your analytical prowess. Mention any tools or methodologies you’ve used to derive insights from audience data. We’re looking for someone who can turn numbers into actionable strategies!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Iceland Foods
✨Know Your Retail Media Inside Out
Before the interview, dive deep into the retail media landscape. Understand the latest trends, technologies, and how they apply to Iceland's strategy. Be ready to discuss how you can leverage audience data and digital transformation to create high-value media solutions.
✨Showcase Your Commercial Acumen
Prepare examples that highlight your experience in driving incremental revenue through retail media. Discuss specific strategies you've implemented in previous roles and how they led to measurable results. This will demonstrate your strong commercial understanding and ability to deliver on the role's expectations.
✨Demonstrate Leadership Skills
As this is a senior leadership role, be prepared to talk about your experience in building and leading high-performing teams. Share stories of how you've motivated teams in fast-paced environments and navigated complex challenges. This will show that you're not just a strategist but also a capable leader.
✨Be Ready for Cross-Functional Collaboration
Since the role involves working across various departments, think of examples where you've successfully collaborated with teams like Marketing, IT, or Data. Highlight your ability to influence and drive change across functions, which is crucial for embedding retail media into the trade plan.