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For Companies At a Glance
- Tasks: Lead the development of Iceland's retail media strategy and drive innovative revenue solutions.
- Company: Join a dynamic team at Iceland, a leader in omni-channel retail.
- Benefits: Competitive salary, 25 days holiday, and an excellent benefits package.
- Other info: Opportunity to lead a high-performing team in a fast-paced environment.
- Why this job: Shape the future of retail media and make a real commercial impact.
- Qualifications: Proven experience in retail media, strong negotiation skills, and a data-driven mindset.
The predicted salary is between 80000 - 100000 ÂŁ per year.
Your Role
As Head of Retail Media, you’ll lead the strategic and commercial development of Iceland’s omni‑channel retail media proposition, transforming retail assets and audience data into a premium media product. This is a senior leadership role with full ownership of the retail media roadmap, income delivery and innovation agenda. Your immediate focus will be on embedding retail media into the trade plan and commercial calendar, moving beyond “business as usual” promotions to unlock incremental, high‑margin revenue through data‑led solutions. Working cross‑functionally across Category, Marketing, Trade Planning, Data, IT and Store Operations, you’ll act as the internal expert for retail media and digital transformation, ensuring Iceland stands out in a fast‑growing and competitive market.
What You’ll Be Accountable For
- Owning and delivering the retail media strategy across in-store and digital channels.
- Accountable for delivering significant net retail media and incremental commercial income.
- Commercialising audience data and customer insight into high-value media solutions.
- Launching and scaling new media formats, including DOOH (Digital Out of Home), digital signage and online placements.
- Leading senior negotiations with brand partners, agencies and media suppliers.
- Building and leading a high-performing retail media team.
- Delivering complex, multi-site and omni-channel media activations.
Essential
What you’ll bring
- Significant experience in a retail media role, with proven delivery of incremental revenue.
- Strong commercial acumen and senior-level negotiation experience.
- Deep understanding of retail data, audience targeting and omni-channel media.
- Highly analytical, numerate and commercially driven.
- Experience leading teams and operating in fast-paced, complex environments.
Style & Mindset
- Action-oriented and delivery-focused.
- Influential, credible and confident operating at senior level.
- Tenacious, resilient and motivated by results.
- Adaptable and comfortable with change.
Why this role?
This is a rare opportunity to take end-to-end ownership of a growing retail media proposition, shape its future direction and deliver measurable commercial impact.
What You'll Get From Us
A competitive salary with an excellent benefits package. 25 days holiday plus 8 days.
Head of Retail Media in London employer: Iceland Foods
Contact Detail:
Iceland Foods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Retail Media in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. We want you to be able to discuss how your skills can directly impact their retail media strategy. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! You need to clearly articulate your experience in retail media and how you can drive incremental revenue. We suggest rehearsing with a friend or in front of a mirror until you feel confident.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Retail Media in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Retail Media role. Highlight your achievements in retail media and any relevant data-led solutions you've implemented.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this position. Share specific examples of how you've driven revenue and transformed media strategies in previous roles.
Showcase Your Leadership Skills: Since this is a senior role, emphasise your experience in leading teams and driving results. We want to see how you've built high-performing teams and navigated complex environments.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Iceland Foods
✨Know Your Retail Media Inside Out
Before the interview, dive deep into the retail media landscape. Understand the latest trends, technologies, and how they apply to Iceland's strategy. Be ready to discuss how you can leverage audience data and digital transformation to create high-value media solutions.
✨Showcase Your Commercial Acumen
Prepare examples that highlight your experience in driving incremental revenue through retail media. Think about specific campaigns or strategies you've implemented in the past and be ready to discuss the results. This will demonstrate your ability to deliver significant net retail media income.
✨Demonstrate Leadership Skills
As a senior role, they’ll want to see your leadership style. Prepare to talk about how you've built and led high-performing teams in fast-paced environments. Share stories that illustrate your ability to motivate and influence others, especially in cross-functional settings.
✨Be Ready for Strategic Discussions
Expect questions around strategic planning and execution. Think about how you would embed retail media into trade plans and commercial calendars. Be prepared to discuss your approach to launching new media formats and how you would negotiate with brand partners and agencies.