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For Companies At a Glance
- Tasks: Lead the development of Iceland's retail media strategy and drive innovative revenue solutions.
- Company: Join a dynamic team at Iceland, a leader in omni-channel retail.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape the future of retail media.
- Other info: Be part of a fast-paced environment with significant growth potential.
- Why this job: Make a real impact by transforming retail assets into high-value media products.
- Qualifications: Proven experience in retail media, strong negotiation skills, and a data-driven mindset.
The predicted salary is between 70000 - 90000 ÂŁ per year.
Your Role
As Head of Retail Media, you’ll lead the strategic and commercial development of Iceland’s omni‑channel retail media proposition, transforming retail assets and audience data into a premium media product. This is a senior leadership role with full ownership of the retail media roadmap, income delivery and innovation agenda. Your immediate focus will be on embedding retail media into the trade plan and commercial calendar, moving beyond “business as usual” promotions to unlock incremental, high‑margin revenue through data‑led solutions. Working cross‑functionally across Category, Marketing, Trade Planning, Data, IT and Store Operations, you’ll act as the internal expert for retail media and digital transformation, ensuring Iceland stands out in a fast‑growing and competitive market.
What you’ll be accountable for:
- Owning and delivering the retail media strategy across in‑store and digital channels.
- Accountable for delivering significant net retail media and incremental commercial income.
- Commercialising audience data and customer insight into high‑value media solutions.
- Launching and scaling new media formats, including DOOH, (Digital Out of Home), digital signage and online placements.
- Leading senior negotiations with brand partners, agencies and media suppliers.
- Building and leading a high‑performing retail media team.
- Delivering complex, multi‑site and omni‑channel media activations.
What you’ll bring:
Essential- Significant experience in a retail media role, with proven delivery of incremental revenue.
- Strong commercial acumen and senior‑level negotiation experience.
- Deep understanding of retail data, audience targeting and omni‑channel media.
- Highly analytical, numerate and commercially driven.
- Experience leading teams and operating in fast‑paced, complex environments.
Style & Mindset:
- Action‑oriented and delivery‑focused.
- Influential, credible and confident operating at senior level.
- Tenacious, resilient and motivated by results.
- Adaptable and comfortable with change.
Why this role?
This is a rare opportunity to take end‑to‑end ownership of a growing retail media proposition, shape its future direction and deliver measurable commercial impact.
Head of Retail Media employer: Iceland Foods Ltd.
Contact Detail:
Iceland Foods Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Retail Media
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Head of Retail Media role.
✨Tip Number 2
Showcase your expertise! When you’re chatting with potential employers, make sure to highlight your experience in retail media and data-driven solutions. We want to see how you can transform their retail assets into something amazing!
✨Tip Number 3
Prepare for those tricky interviews! Brush up on your negotiation skills and be ready to discuss how you’ve delivered incremental revenue in the past. We believe that being well-prepared can set you apart from the competition.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. We’re excited to see how you can contribute to our retail media strategy and help us stand out in the market!
We think you need these skills to ace Head of Retail Media
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Retail Media role. Highlight your experience in retail media and any significant achievements that showcase your ability to drive incremental revenue. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share your passion for retail media and how your skills align with our goals at Iceland. Remember, we love a good story!
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, don’t shy away from showcasing your data-driven successes. Include examples of how you've used audience insights to create high-value media solutions. We’re all about those numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Iceland Foods Ltd.
✨Know Your Retail Media Inside Out
Before the interview, dive deep into the retail media landscape. Understand the latest trends, key players, and how data can transform retail assets into revenue. This knowledge will not only impress but also show your passion for the role.
✨Showcase Your Commercial Acumen
Be ready to discuss specific examples where you've driven incremental revenue in previous roles. Prepare metrics and outcomes that highlight your success in commercialising audience data and leading negotiations with brand partners.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working across various teams, think of instances where you successfully collaborated with different departments. Share stories that illustrate your ability to lead and influence others towards a common goal.
✨Emphasise Your Leadership Style
As a senior leader, it's crucial to convey your leadership approach. Be prepared to discuss how you build high-performing teams and navigate complex environments. Highlight your adaptability and resilience in the face of challenges.