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- Tasks: Lead customer insights and analytics to drive business growth and enhance customer experience.
- Company: Join a top-rated company that values its people and customers.
- Benefits: Competitive salary, excellent benefits, and opportunities for professional development.
- Why this job: Shape the future of retail with data-driven insights and innovative strategies.
- Qualifications: Experience in data analysis, strategic thinking, and team leadership required.
- Other info: Be part of a dynamic team fostering a culture of innovation and collaboration.
The predicted salary is between 43200 - 72000 £ per year.
As one of the Best Big Companies to Work For, we have a rich history of loving our customers and looking after our teams. We understand that success is achieved through our people, and we are searching for a Head of Retail and Customer Insights to join our growing online business.
Purpose of the role: To lead our customer insight, market intelligence and advanced analytics function.
Scope of the role: Key leader responsible for transforming complex data into powerful insights that shape commercial decisions, improve customer experience and accelerate our growth. The role requires a unique blend of data expertise, strategic thinking and creative problem solving, leveraging AI and machine learning to unlock value from large and evolving data sets. Oversee a multidisciplinary insight team, providing leadership across customer analytics, market research, segmentation, predictive modelling and customer lifetime value.
Key Responsibilities:
- Lead the end-to-end customer insight strategy across the organisation, ensuring a deep, real-time understanding of shopping behaviours, needs, motivations, and trends.
- Own the integration and interpretation of external market data, competitor intelligence, industry trends, and macroeconomic influences.
- Oversee continuous and ad-hoc research programmes (qualitative and quantitative), customer panels, and brand tracking.
- Drive the development of advanced customer models, including segmentation, propensity models, churn prediction and customer lifetime value.
- Use AI and machine learning tools to analyse large, complex data sets and scale automated insight generation.
- Partner with data engineering teams to ensure robust data pipelines, governance, and data quality.
- Translate data-driven insights into compelling narratives and actionable strategies for senior leadership, commercial teams, and store operations.
- Influence decision-making in key areas such as pricing, promotions, marketing, loyalty, product range, personalisation, and digital experience.
- Foster a culture of experimentation, data literacy, and customer-centric thinking across the organisation.
- Lead, develop, and mentor a high-performing team of customer insight specialists, analysts, data scientists, and researchers.
- Champion innovation and new methodologies in research, analytics, and AI adoption.
Our Values
- We love our customers: You are curious – you are open minded, take risks, fail fast and learn quick.
- We look after our own: You are authentic – You use your strengths, are genuine & consistent.
- We work together: You are collaborative - You work cross functionally, build external relationships.
- We hate waste: You are influential - You set the direction, you shape the plan.
- We Care: You are brave - You make tough decisions for the greater good.
A competitive salary with an excellent benefits package.
Head of Retail and Customer Insights in Chester employer: Iceland Foods Ltd.
Contact Detail:
Iceland Foods Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Retail and Customer Insights in Chester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that dream job.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your data expertise and strategic thinking. We want to see how you’ve transformed complex data into actionable insights.
✨Tip Number 3
Practice makes perfect! Get ready for interviews by rehearsing common questions and preparing your own. We recommend using the STAR method to structure your answers and showcase your problem-solving abilities.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team and contributing to our customer-centric culture.
We think you need these skills to ace Head of Retail and Customer Insights in Chester
Some tips for your application 🫡
Show Your Passion for Customers: We want to see your love for customers shine through in your application. Share examples of how you've put customer insights at the heart of your decisions and how that has driven success in your previous roles.
Highlight Your Data Expertise: Make sure to showcase your experience with data analytics, AI, and machine learning. We’re looking for someone who can turn complex data into actionable insights, so don’t hold back on sharing your relevant skills and achievements.
Be Authentic and Collaborative: We value authenticity and teamwork, so let your personality come through in your writing. Talk about how you’ve worked cross-functionally and built relationships to achieve common goals – we love a good team player!
Tailor Your Application: Take the time to tailor your application to our job description. Use the language from the posting and align your experiences with the key responsibilities and values we cherish at StudySmarter. And remember, apply through our website for the best chance!
How to prepare for a job interview at Iceland Foods Ltd.
✨Know Your Data Inside Out
As a Head of Retail and Customer Insights, you'll need to demonstrate your expertise in data analysis. Brush up on the latest trends in AI and machine learning, and be ready to discuss how you've used these tools to derive insights from complex datasets in the past.
✨Showcase Your Strategic Thinking
Prepare examples that highlight your ability to transform data into actionable strategies. Think about times when your insights influenced key business decisions, especially in areas like pricing or customer experience. This will show your potential employer that you can think strategically and drive results.
✨Emphasise Collaboration Skills
This role requires working cross-functionally, so be ready to talk about your experience leading multidisciplinary teams. Share specific instances where you fostered collaboration between data engineering and analytics teams to achieve a common goal.
✨Be Ready to Discuss Customer-Centric Approaches
Since the company values customer insight, prepare to discuss how you've put customers at the heart of your strategies. Bring examples of how you've used customer feedback and market research to shape product offerings or improve customer experiences.