At a Glance
- Tasks: Lead Iceland Foods' online loyalty strategy to boost customer retention and lifetime value.
- Company: Join one of the Best Big Companies to Work For with a supportive culture.
- Benefits: Enjoy discounts, healthcare plans, and wellbeing support in a collaborative team.
- Other info: Great career growth opportunities and a focus on employee wellbeing.
- Why this job: Make a real impact on customer loyalty in a dynamic grocery market.
- Qualifications: Extensive experience in managing loyalty programmes and strong analytical skills.
The predicted salary is between 60000 - 75000 £ per year.
As one of the Best Big Companies to Work For, we have a rich history of loving our customers and looking after our teams. We understand that success is achieved through our people, and we are searching for a Senior Loyalty Manager to join our growing business.
Purpose of the role: The Senior Loyalty Manager is accountable for defining and leading Iceland Foods online loyalty strategy, driving customer retention, frequency and lifetime value. This role owns the end-to-end online loyalty proposition, ensuring it delivers tangible commercial growth, deepens customer relationships and differentiates Iceland's online offer in a highly competitive grocery market.
Key Responsibilities:
- Online Loyalty Strategy & Proposition
- Define and own the online loyalty vision and roadmap for Iceland
- Lead the evolution of the loyalty proposition
- Ensure the loyalty offer is distinctive and commercially viable
- Translate business strategy into clear loyalty priorities
- Commercial Ownership & Performance
- Own loyalty performance including retention, frequency and CLV
- Manage loyalty business cases and forecasting
- Identify incremental revenue and margin opportunities
- Optimise programme economics through test-and-learn
- Ecommerce & Customer Experience
- Embed loyalty across online customer journeys
- Work with CRO, UX and product teams
- Use loyalty to support wider ecommerce growth initiatives
- Data, Insight & Personalisation
- Leverage first-party data for segmentation and targeting
- Partner with CRM and insight teams
- Champion experimentation and data-led decisions
- Cross-Functional Leadership
- Act as the senior loyalty lead across the business
- Influence senior stakeholders
- Manage technology partners and suppliers
Skills & Experience
- Essential
- Extensive experience managing a loyalty proposition.
- Strong commercial and analytical capability
- Deep understanding of ecommerce customer journeys
- Experience influencing senior stakeholders
- Desirable
- Grocery or FMCG ecommerce experience
- Experience launching or transforming loyalty programmes
- Knowledge of CRM and loyalty platforms
What Success Looks Like
- Improved customer retention, frequency and lifetime value across online and instore.
- Clear commercial ROI from loyalty initiatives
- Loyalty embedded across the customer journey
- Strong internal alignment around loyalty as a growth lever
Benefits and rewards:
- Best Place to Work 2026
- Supportive and collaborative team
- Healthcare and cash back plans
- 15% discount in our stores and 30% discount in our group restaurants
- Partner discounts
- Subsidised on site restaurant and Costa (Head Office)
- Mental, physical and financial wellbeing support
Senior Loyalty Manager in Shotton employer: Iceland Food Group
Iceland Foods is an exceptional employer, recognised as one of the Best Big Companies to Work For, where a supportive and collaborative team culture thrives. Employees benefit from comprehensive healthcare plans, generous discounts, and a strong focus on mental, physical, and financial wellbeing, all while contributing to a dynamic online loyalty strategy that drives customer engagement and commercial growth in a competitive grocery market.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Loyalty Manager in Shotton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Iceland Food Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Iceland Food Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Iceland Food Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Iceland Food Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Loyalty Manager in Shotton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Iceland Food Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Iceland Food Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Iceland Food Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Iceland Food Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Iceland Food Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Iceland Food Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
