At a Glance
- Tasks: Lead Iceland Foods' online loyalty strategy to boost customer retention and lifetime value.
- Company: Join a top-rated company known for its supportive and collaborative culture.
- Benefits: Enjoy discounts, healthcare plans, and wellbeing support in a dynamic work environment.
- Other info: Opportunity for career growth and influence across the business.
- Why this job: Make a real impact on customer loyalty in a competitive grocery market.
- Qualifications: Extensive experience in managing loyalty programmes and strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
As one of the Best Big Companies to Work For, we have a rich history of loving our customers and looking after our teams. We understand that success is achieved through our people, and we are searching for a Senior Loyalty Manager to join our growing business.
Purpose of the role:
The Senior Loyalty Manager is accountable for defining and leading Iceland Foods online loyalty strategy, driving customer retention, frequency and lifetime value. This role owns the end-to-end online loyalty proposition, ensuring it delivers tangible commercial growth, deepens customer relationships and differentiates Iceland's online offer in a highly competitive grocery market.
Key Responsibilities:
- Online Loyalty Strategy & Proposition
- Define and own the online loyalty vision and roadmap for Iceland
- Lead the evolution of the loyalty proposition
- Ensure the loyalty offer is distinctive and commercially viable
- Translate business strategy into clear loyalty priorities
- Commercial Ownership & Performance
- Own loyalty performance including retention, frequency and CLV
- Manage loyalty business cases and forecasting
- Identify incremental revenue and margin opportunities
- Optimise programme economics through test-and-learn
- Ecommerce & Customer Experience
- Embed loyalty across online customer journeys
- Work with CRO, UX and product teams
- Use loyalty to support wider ecommerce growth initiatives
- Data, Insight & Personalisation
- Leverage first-party data for segmentation and targeting
- Partner with CRM and insight teams
- Champion experimentation and data-led decisions
- Cross-Functional Leadership
- Act as the senior loyalty lead across the business
- Influence senior stakeholders
- Manage technology partners and suppliers
Skills & Experience
Essential
- Extensive experience managing a loyalty proposition.
- Strong commercial and analytical capability
- Deep understanding of ecommerce customer journeys
- Experience influencing senior stakeholders
Desirable
- Grocery or FMCG ecommerce experience
- Experience launching or transforming loyalty programmes
- Knowledge of CRM and loyalty platforms
What Success Looks Like
- Improved customer retention, frequency and lifetime value across online and instore.
- Clear commercial ROI from loyalty initiatives
- Loyalty embedded across the customer journey
- Strong internal alignment around loyalty as a growth lever
Benefits and rewards:
- Best Place to Work 2026
- Supportive and collaborative team
- Healthcare and cash back plans
- 15% discount in our stores and 30% discount in our group restaurants
- Partner discounts
- Subsidised on site restaurant and Costa (Head Office)
- Mental, physical and financial wellbeing support
Senior Manager, Data Management in Deeside employer: Iceland Food Group
Alphington Lodge is an exceptional employer, offering a supportive work culture that prioritises the well-being and professional growth of its staff. With competitive salaries and a commitment to employee development, this role as Deputy Manager provides a unique opportunity to make a meaningful impact in the lives of residents while enjoying a fulfilling career in a nurturing environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Data Management in Deeside
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Join professional bodies related to data science, like the Data Science Society or similar organisations. Getting involved can lead to mentorship opportunities and insider knowledge about full-time positions at companies like Iceland Food Group.
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We think you need these skills to ace Senior Manager, Data Management in Deeside
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
Quantify Your Achievements:Employers love numbers! When drafting your CV, highlight your achievements with quantifiable results. For instance, mention how your data analysis led to a certain percentage increase in efficiency or revenue at a previous job or project. These details can really make your application pop!
Craft a Tailored Cover Letter:For a full-time role at Iceland Food Group, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at Iceland Food Group. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at Iceland Food Group
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
✨Showcase Your Projects
Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at Iceland Food Group!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
