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- Tasks: Lead customer insights and analytics to drive business growth and enhance customer experience.
- Company: Join a top-rated company that values its people and customers.
- Benefits: Enjoy competitive salary, generous holiday, discounts, and educational sponsorship.
- Why this job: Make a real impact by transforming data into actionable insights for a leading brand.
- Qualifications: Experience in data analytics, strategic thinking, and team leadership required.
- Other info: Be part of a collaborative culture that champions innovation and personal development.
The predicted salary is between 54000 - 84000 £ per year.
As one of the Best Big Companies to Work For, we have a rich history of loving our customers and looking after our teams. We understand that success is achieved through our people, and we are searching for a Head of Retail and Customer Insights to join our growing online business.
Purpose of the role: To lead our customer insight, market intelligence and advanced analytics function.
Scope of the role: Key leader responsible for transforming complex data into powerful insights that shape commercial decisions, improve customer experience and accelerate our growth. The role requires a unique blend of data expertise, strategic thinking and creative problem solving, leveraging AI and machine learning to unlock value from large and evolving data sets. Oversee a multidisciplinary insight team, providing leadership across customer analytics, market research, segmentation, predictive modelling and customer lifetime value.
Key Responsibilities:
- Customer & Market Insight: Lead the end-to-end customer insight strategy across the organisation, ensuring a deep, real-time understanding of shopping behaviours, needs, motivations, and trends. Own the integration and interpretation of external market data, competitor intelligence, industry trends, and macroeconomic influences. Oversee continuous and ad-hoc research programmes (qualitative and quantitative), customer panels, and brand tracking.
- Data Analytics & Modelling: Drive the development of advanced customer models, including segmentation, propensity models, churn prediction and customer lifetime value. Use AI and machine learning tools to analyse large, complex data sets and scale automated insight generation. Partner with data engineering teams to ensure robust data pipelines, governance, and data quality.
- Strategic Leadership & Collaboration: Translate data-driven insights into compelling narratives and actionable strategies for senior leadership, commercial teams, and store operations. Influence decision-making in key areas such as pricing, promotions, marketing, loyalty, product range, personalisation, and digital experience. Foster a culture of experimentation, data literacy, and customer-centric thinking across the organisation.
- Team Management & Development: Lead, develop, and mentor a high-performing team of customer insight specialists, analysts, data scientists, and researchers. Champion innovation and new methodologies in research, analytics, and AI adoption.
Our Values:
- We love our customers: You are curious, you are open minded, take risks, fail fast and learn quick.
- We look after our own: You are authentic, you use your strengths, are genuine & consistent.
- We work together: You are collaborative, you work cross functionally, build external relationships.
- We hate waste: You are influential, you set the direction, you shape the plan.
- We Care: You are brave, you make tough decisions for the greater good.
Benefits:
- A competitive salary with an excellent benefits package.
- 25 days holiday, plus 8 days bank holiday.
- 15% store discount, 30% club individual restaurant discount.
- Discounted gym membership.
- Charity fundraising events.
- Educational sponsorship.
- Enhanced maternity/paternity leave.
- Long service awards.
- Reward & recognition.
Head of retail and customer Insights in Deeside employer: Iceland Food Group
Contact Detail:
Iceland Food Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of retail and customer Insights in Deeside
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their values, recent news, and how they operate. We want you to walk in feeling confident and ready to impress!
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, use specific instances where you’ve made an impact. We love hearing about how you’ve transformed data into actionable insights!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always on the lookout for passionate individuals who align with our values.
We think you need these skills to ace Head of retail and customer Insights in Deeside
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for customer insights and retail shine through. We want to see how much you care about understanding shopping behaviours and improving customer experiences!
Be Data-Driven: Since this role is all about transforming complex data into insights, make sure to highlight your experience with data analytics and AI. Share specific examples of how you've used data to drive decisions in the past.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the key responsibilities and values mentioned in the job description. We love it when candidates show they’ve done their homework.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Iceland Food Group
✨Know Your Data Inside Out
As a Head of Retail and Customer Insights, you'll need to demonstrate your expertise in data analytics. Brush up on the latest trends in AI and machine learning, and be ready to discuss how you've used these tools to derive insights from complex data sets in the past.
✨Showcase Your Strategic Thinking
Prepare to share examples of how you've translated data into actionable strategies. Think about specific instances where your insights influenced key business decisions, especially in areas like pricing or customer experience.
✨Emphasise Team Leadership Skills
This role involves leading a multidisciplinary team, so be ready to talk about your leadership style. Share experiences where you've mentored others, fostered collaboration, and driven innovation within your team.
✨Align with Company Values
Familiarise yourself with the company's values and be prepared to discuss how you embody them. Whether it's being customer-centric, collaborative, or brave in decision-making, showing that you align with their culture can set you apart.
