Director, Marketing

Job Description

Job Purpose

The Director of Marketing for ICE will be responsible for the marketing requirements across ICE’s Fixed Income and Data Services (FIDS) business and derivatives exchanges segment.

This role requires an individual ready to develop a deep understanding of the market landscape around data, trading execution services and the latest technologies impacting the segment and our customers, as well as the fundamentals impacting derivatives trading of the asset classes we provide markets for.

The core objective is to raise awareness of ICE as a provider of fixed income data and services, drive meaningful engagement with our customers, as well as the adoption and growth of our products and services. Across the Exchanges, it requires an individual to communicate the core messages and sales propositions behind our derivatives contracts.

The role will include developing and communicating a clear story of who we are and what we strive to deliver for our customers, developing the content creation agenda to support that delivery, including where relevant to drive account-based marketing initiatives.

The candidate will be responsible for marketing ICE’s market data platform Connect as well as our mortgage data.

Reporting to the VP, Marketing & Public Relations at ICE, the successful candidate will work closely alongside a global team responsible for ICE’s events, content creation and marketing automation and digital execution.

Strong, inspirational leadership skills, and the ability to collaborate with stakeholders is crucial, as well as the ability to multi-task, deliver any task no matter how large or small, and handle many different priorities for different stakeholders.

Responsibilities

• Drive campaigns currently in market and continue to feed them with the needed content to continue their success.
• Identify and develop new campaign plans and deliver these.
• Strong writing skills. The candidate will be required to write all forms of content to support marketing needs from tasks ranging from social posts, marketing emails, ad copy, slide decks, web content and campaign plans.
• Maintain content plans to support all campaigns and feed account-based marketing tactics.
• Collaborate with global teams across the company in different timezones.
• Define success metrics and oversee monitoring, tracking, reporting and analysis of initiatives, adjusting tactics and approach as necessary.
• Communicate regularly with the sales teams to share activities, leverage and engage the sales team, and share results.
• Work closely with the Sales and events teams to deliver successful events to support our relationship with customers and prospects.
• Develop marketing processes to ensure maximum efficiency and ROI.
• Promote strong leadership.
• Continuously learn about the markets and clients ICE serves, competitive landscapes, key influences on the business and customer requirements, reflecting this in the marketing strategies and content we deliver.

Knowledge and Experience

• 10+ years of experience in in-house corporate marketing. Successful track records in B2B financial services marketing.
• A strong understanding of the financial services markets. Knowledge of key client segments (banks, hedge funds, asset managers, etc.) and their decision makers (traders, analysts, portfolio managers, etc.).
• Digital, content and thought leadership experience.
• Track record of results, including establishing and executing on strategic objectives in a dynamic environment.
• Excellent written, verbal and presentation skills.
• Management experience.
• Ability to manage to budgets and to right-size initiatives based on requirements and constraints.
• Sound professional judgment and ability to prioritize work under pressure and to multi-task competing deadlines in a fast-paced environment.
• Entrepreneurial mind-set and an ability to adapt and learn.
• Bachelor’s degree.

Schedule

This role is on-site in our London office.

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