At a Glance
- Tasks: Lead impactful communications and engagement strategies to drive awareness and growth.
- Company: Join a fast-growing behaviour change organisation making a real difference.
- Benefits: Competitive salary, professional development, and a hybrid working model.
- Other info: Collaborative environment with opportunities for creativity and career growth.
- Why this job: Shape powerful campaigns that inspire action and build trust in communities.
- Qualifications: Experience in marketing, client management, and strategic communications required.
The predicted salary is between 34000 - 38000 £ per year.
Do you have a talent for crafting stories that inspire action and build trust? Are you a strategic communicator ready to lead powerful campaigns that drive awareness, growth, and positive social impact? Do you thrive at the intersection of creativity, insight, and influence — bringing people together through purposeful communication?
The role involves leading our Marketing, Design and Digital Services, as well as client relationships, developing strategic communications, creating winning proposals/pitches, and driving ICE's external profile. ICE's mission is to work with individuals, communities, and organisations to co-create a well, confident, and resilient society. This role is central to driving that mission forward through awareness raising opportunities and direct impact on revenue growth.
You will be responsible for:
- Nurturing trusted client partnerships
- Developing communications and engagement strategies
- Responding to client/tender opportunities
- Amplifying ICE's brand visibility and impact across key markets
- Leading external engagement and PR initiatives
- Shaping ICE's voice and building brand reputation
Day-to-day responsibilities include:
- Acting as the primary point of contact for key clients
- Leading client account planning
- Translating client goals into actionable communications and engagement strategies
- Facilitating clear communication between clients and internal teams
- Identifying opportunities for account growth and innovation
- Developing and overseeing multi-channel communications campaigns
- Crafting and reviewing compelling narratives and campaign messages
- Supporting the delivery of sales and promotional campaigns
- Leading the creation of winning tenders, bids and proposals
- Ensuring consistent messaging and creative direction
- Leading campaign evaluation and reporting
- Building and maintaining strong relationships with media and partners
- Developing and implementing PR and thought leadership strategies
- Identifying opportunities for speaking engagements and events
- Collaborating with the leadership team on brand initiatives
- Mentoring and developing account managers and the communications team
- Contributing to internal communications
- Actively contributing to ICE's growth strategy
Essential existing skills and experience include:
- Recognised Marketing Qualification
- Business Development experience
- Agency background with strong client management skills
- Understanding of behaviour change concepts
- Stakeholder management and business development
- Cross-channel campaign experience
- Bid writing and presentation skills
- Ability to manage multiple projects
- Excellent attention to detail and time management skills
- A collaborative mindset
- Experience in using digital platforms
- Understanding of Public Sector Procurement and Health models
- NHS or health marketing experience
ICE is one of the fastest growing behaviour change organisations in the UK. We are social activists driven to unlock your power, purpose and possibility, for people and planet. We are a purpose-driven organisation; our ethos and beliefs are important to us.
Full training for all roles will be provided along with a programme of continued professional development. Only those shortlisted will be contacted.
Head of Communications in Birkenhead employer: ICE Creates
ICE Creates in Crawley is an excellent employer, offering a supportive work culture where compassion and care are at the forefront of our mission. With generous benefits such as 25 days of annual leave, pension contributions, and enhanced maternity pay, we prioritise employee well-being and growth opportunities within our dedicated team. Join us to make a meaningful impact in a welcoming environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Communications in Birkenhead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ICE Creates and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ICE Creates are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ICE Creates on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ICE Creates. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Communications in Birkenhead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ICE Creates. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ICE Creates:Show us that you’ve done your homework! In your application, briefly mention what you admire about ICE Creates’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ICE Creates
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ICE Creates will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ICE Creates, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
