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- Tasks: Lead innovative behaviour change marketing campaigns that inspire real impact.
- Company: Join ICE, a fast-growing organisation dedicated to social change and empowering communities.
- Benefits: Enjoy a hybrid working model, professional development, and a creative, collaborative environment.
- Why this job: Make a difference in people's lives while working with a passionate team focused on social impact.
- Qualifications: 5+ years in marketing leadership, strong understanding of behaviour change principles, and digital marketing experience required.
- Other info: Full training provided; only shortlisted candidates will be contacted.
The predicted salary is between 42000 - 60000 ÂŁ per year.
Behaviour Change Marketing & Communications Lead
Behaviour Change Marketing & Communications Lead
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Direct message the job poster from ICE Creates
HR & People Services Lead &Cumbria CIPD Committee Member: Communications & Public Policy Lead
Do you have a passion for using strategic marketing to inspire real, measurable change?
Are you ready to lead behaviour change campaigns that make a difference in people’s lives?
Do you want to work in a fast-paced, agency-style environment where creativity and collaboration are at the heart of everything we do?
The role
We’re looking for an experienced and strategic Behaviour Change Marketing and Communications Lead to shape, deliver, and lead integrated marketing and communications campaigns that inspire real and lasting change.
You’ll work as part of a fast-paced agency environment to lead a dynamic in-house team.
You will play a key role in developing and delivering innovative, insight-led behaviour change campaigns, reach target audiences effectively through innovative and creative channels/tactics and deliver measurable impact for our clients.
This is a highly collaborative role, working across internal teams, partner organisations, and clients to deliver campaigns that make a difference in people’s lives.
You will be expected to drive and have access to a car. You will also be expected to travel to other ICE offices from time to time.
Key elements of the day-to-day role:
- Lead the creation of behaviour change marketing and communication strategies across a wide range of public and private sector projects.
- Translate behaviour change insight into clear, compelling messaging and multi-channel content plans, staying ahead of the curve on digital tools, channels and trends.
- Align campaign strategies with client objectives with measurable KPIs and evaluation plans, that showcase campaign metrics and insights to further develop client work.
- Support the wider ICE team with client and business growth opportunities through bidding, proactive sales marketing campaigns and excellent client relationships.
- Oversee the design, production, and rollout of high-quality communications materials and content, across digital, print, and experiential formats.
- Coordinate and manage campaign timelines, budgets, and stakeholder relationships.
- Implement and optimise SEO strategies to improve organic search rankings and website traffic.
- Manage paid advertising campaigns (SEM) across display, search, and social platforms.
- Analyse campaign performance using tools such as Google Analytics, Google Search Console, and Meta Business Suite.
- Conduct market and competitor research to inform marketing strategies.
- Act as a key client contact on communications-led projects, building trusted relationships and delivering exceptional service.
- Develop and oversee the creation of compelling content including case studies, blogs, videos, social media, and newsletters.
- Line manages and supports the professional development of the marketing and communications team including but not limited to 121’s, appraisals and all things employee relations.
- Act at all times within the Company’s rules, policies, procedures and financial regulations.
- Observe and comply with employees’ obligations under Health and Safety policy and law.
- Support a progressive approach to Equal Opportunities ensuring that the Company’s commitment to equality of opportunity in service provision and employment practices are present in any work.
- Comply with all information governance policies and procedures at all times.
- Maintain the highest standards of personal and professional integrity and conduct.
Essential existing skills/experience
- Proven experience (5+ years) in a marketing or communications leadership role, preferably with a behaviour change or social marketing focus.1–2 years of experience in a marketing or digital marketing role.
- Strong understanding of behaviour change principles (e.g., COM-B, EAST, nudge theory) and how to apply them in communication campaigns.
- Experience of working in agency / multi-client account environments.
- Strong understanding of SEO, SEM, and GEO-targeting strategies.
- Experience with digital marketing tools such as:
- Good Ads & Google Analytics.
- Meta Ads Manager.
- Mailchimp, HubSpot or similar email platforms.
- Wordpress, Umbraco and other CMS platforms.
- Canva & Adobe Suite.
- Excellent written and verbal communication skills.
- Strong analytical skills and attention to detail.
- Ability to manage multiple projects and meet deadlines.
- Experience with CRM systems (e.g., HubSpot, Synergist).
- Knowledge of marketing trends and the appetite to stay up to date with sector changes and technology/trend advancements.
- Familiarity with A/B testing and conversion rate optimisation (CRO).
- Excellent attention to detail and time management skills.
- A collaborative mindset and willingness to learn and grow.
- Comfortable with a hybrid working model (a mix of office and home-based).
- Experience in using Zoom, Microsoft Teams, and other digital platforms.
About us
ICE is one of the fastest growing behaviour change organisations in the UK. We bring courage, energy, and ambition to equip & enable more organisations & people to move our world forward. To grow our significance as a leading behaviour change practice. By energising organisations & people to find the clarity, courage, & commitment needed to realise their full purpose & potential.
Our Mission
We are social activists driven to unlock your power, purpose and possibility, we are for people and planet.
WeMake Better Happen.
We are a purpose-driven organisation; our ethos and beliefs are important to us. As a team we hold and practice three core character traits and set around those character traits are the behaviours that matter to us as a team for our work together.
Whole Heartedness: Bring passion and energy to our work, our colleagues and ourselves.
Trust: Trust and intent to do the right thing.
Being Curious and Creative: Bringing our ideas to add value to what we do.
“We live by what we believe not by what we see.”
Full training for all roles will be provided along with a programme of continued professional development.
Only those shortlisted will be contacted.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Health and Human Services
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Behaviour Change Marketing & Communications Lead employer: ICE Creates
Contact Detail:
ICE Creates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Behaviour Change Marketing & Communications Lead
✨Tip Number 1
Familiarise yourself with the latest behaviour change theories and frameworks, such as COM-B and nudge theory. This knowledge will not only help you in interviews but also demonstrate your commitment to the role and its objectives.
✨Tip Number 2
Network with professionals in the behaviour change and marketing sectors. Attend relevant events or webinars to connect with industry leaders and gain insights that could set you apart during the application process.
✨Tip Number 3
Showcase your understanding of digital marketing tools by discussing any hands-on experience you have with platforms like Google Analytics or Meta Ads Manager. Being able to speak confidently about these tools can make a strong impression.
✨Tip Number 4
Prepare to discuss specific campaigns you've led or contributed to that resulted in measurable behaviour change. Highlighting your past successes will illustrate your capability to deliver similar results for ICE Creates.
We think you need these skills to ace Behaviour Change Marketing & Communications Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in behaviour change marketing and communications. Use specific examples that demonstrate your understanding of behaviour change principles and your ability to lead campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for behaviour change and how your skills align with the role. Mention specific campaigns you've led and the measurable impact they had, showcasing your strategic thinking.
Showcase Your Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to inform marketing strategies or improve campaign performance. Mention tools like Google Analytics or SEM platforms you’ve worked with.
Demonstrate Collaboration: Highlight your experience working in collaborative environments. Provide examples of how you've successfully worked with internal teams and clients to deliver impactful campaigns, emphasising your communication skills.
How to prepare for a job interview at ICE Creates
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and implemented behaviour change marketing strategies in the past. Highlight your ability to translate insights into compelling messaging and multi-channel content plans.
✨Demonstrate Your Collaborative Spirit
This role requires working closely with various teams and clients. Be ready to share experiences where you successfully collaborated with others to achieve campaign goals, showcasing your teamwork and communication skills.
✨Familiarise Yourself with Key Tools
Make sure you're well-versed in the digital marketing tools mentioned in the job description, such as Google Analytics and Meta Ads Manager. Being able to discuss how you've used these tools to analyse campaign performance will set you apart.
✨Emphasise Your Passion for Behaviour Change
Express your enthusiasm for using marketing to inspire real change. Discuss your understanding of behaviour change principles like COM-B or nudge theory, and how you've applied them in previous roles to create impactful campaigns.
