At a Glance
- Tasks: Support international marketing operations and translate asset manager priorities into impactful campaigns.
- Company: Join a leading financial services firm with a focus on innovation and collaboration.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic role with cross-regional collaboration and opportunities for travel.
- Why this job: Make a real impact in global marketing while building strong relationships with asset managers.
- Qualifications: 7-10+ years in marketing or business operations, with strong communication and stakeholder management skills.
The predicted salary is between 70000 - 90000 £ per year.
We are seeking an AVP / VP – Business Operations & Asset Manager Marketing Manager (International) to join our International Marketing & Communications team, based in Zurich or London and reporting directly to the Head of International Marketing & Communications. This is a dual-mandate role combining business operations of the international marketing team with Asset Manager (GP) marketing and partnership responsibility.
This person will own the operating mode and support the delivery of International Marketing (plans, prioritization, KPIs) while partnering with Asset Manager Solutions to translate GP priorities into campaigns and event/conference programs that support fundraising.
Operating mode: The role operates at the intersection of international marketing execution, asset manager solutions, and regional coordination. It requires a strong understanding of GP priorities, fundraising objectives, and distribution challenges, particularly as GPs target the global wealth channel. The successful candidate will translate GP needs into clear, executable marketing initiatives and operational action plans, while also supporting fundraising for iCapital’s proprietary, GP-sponsored events and shaping compelling agendas for iCapital’s flagship conferences. A strong emphasis is placed on supporting the build-out and execution of regional marketing plans, ensuring alignment between global strategy, regional priorities, and operational delivery.
Key Responsibilities
- Support planning, prioritization, and execution discipline across International Marketing initiatives.
- Translate strategic objectives into clear operating plans, timelines, and deliverables, ensuring accountability across stakeholders.
- Help coordinate and shape regional marketing plans and go-to-market priorities in partnership with the Head of International Marketing & Communications and regional teams.
- Support budgeting, forecasting, and resource planning for international marketing programs.
- Identify opportunities to streamline processes and improve cross-regional coordination and effectiveness.
- Serve as a trusted operational partner to the Head of International Marketing & Communications, supporting decision-making and execution at pace.
- Support reporting and KPI tracking for International Marketing, preparing concise, insight-driven updates and presentation materials for senior management and monthly alignment calls with client-facing teams.
Asset Manager (GP) Marketing, Partnerships & Events
- Partner closely with iCapital’s Asset Manager Solutions teams across EMEA, APAC, LATAM, and Canada to align GP priorities with marketing execution.
- Build a deep understanding of GP business models, fundraising strategies, and distribution goals, translating these into targeted marketing initiatives.
- Foster strong, trusted relationships with iCapital’s GP clients and support GP fundraising and sponsorship efforts, particularly around proprietary events.
- Support and help shape agendas for iCapital’s proprietary global and regional conferences, ensuring content is relevant, compelling, and aligned with GPs’ immediate priorities as they target the wealth channel.
- Ensure coherent integration between GP-sponsored content, broader event narratives, and iCapital’s positioning.
Cross-Functional Collaboration
- Act as a key point of coordination between International Marketing & Communications, Asset Manager Solutions, Events, and regional stakeholders.
- Contribute to international marketing planning, prioritization, and execution across regions.
- Collaborate closely with the US headquarters-based team members of iCapital’s Marketing & Communications Organization.
Qualifications & Experience
- 7–10+ years of experience in marketing, business operations, asset management, or financial services, with exposure to GPs, private markets, or alternatives.
- Experience balancing operational ownership with externally facing marketing and partnership work.
- Demonstrated ability to translate complex GP or business needs into clear, actionable marketing initiatives.
- Experience contributing to regional or international marketing plans across multiple geographies.
- Strong stakeholder management and communication skills.
- The role works across time zones with periodic travel for conferences and key partner engagements (frequency to be discussed during the process).
- Someone who takes ownership and feels energized by autonomy, while keeping information flow high within the team.
Why This Role Matters
This role ensures that iCapital’s international marketing efforts are focused, well-coordinated, and highly relevant to asset managers. By combining business operations ownership with asset manager marketing, the role strengthens GP relationships, supports fundraising, and ensures regional marketing plans are executed effectively. We believe the best ideas and innovation happen when we are together. Employees in this role will work in the office four days, with the flexibility to work remotely one day (Friday).
Business Operations, Asset/Marketing Manager - Assistant Vice President / Vice President employer: iCapital
iCapital is an exceptional employer that fosters a dynamic and collaborative work culture, particularly in the vibrant cities of Zurich and London. With a strong emphasis on employee growth, we offer numerous opportunities for professional development and cross-regional collaboration, ensuring that our team members are well-equipped to drive impactful marketing initiatives. Our commitment to innovation and teamwork, combined with flexible working arrangements, makes iCapital a rewarding place to build a meaningful career in the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Business Operations, Asset/Marketing Manager - Assistant Vice President / Vice President
✨Tip Number 1
Network like a pro! Reach out to people in the industry through LinkedIn or at events. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you fit into their vision, especially around asset management and marketing.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role's requirements. Highlight your operational skills and how they can benefit the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you're serious about joining the team.
We think you need these skills to ace Business Operations, Asset/Marketing Manager - Assistant Vice President / Vice President
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in business operations and marketing. We want to see how your skills align with the role, so don’t hold back on showcasing relevant achievements!
Showcase Your Understanding of GPs:Since this role involves working closely with asset managers, it’s crucial to demonstrate your understanding of GP priorities and fundraising strategies. Use specific examples from your past experiences to illustrate your knowledge.
Be Clear and Concise:When writing your application, clarity is key! Keep your language straightforward and avoid jargon. We appreciate a well-structured application that makes it easy for us to see your qualifications at a glance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at iCapital
✨Know Your GPs
Before the interview, dive deep into understanding the business models and fundraising strategies of the General Partners (GPs) relevant to the role. This knowledge will help you translate their needs into actionable marketing initiatives during your discussion.
✨Showcase Your Operational Skills
Be prepared to discuss your experience in planning, prioritisation, and execution within international marketing. Highlight specific examples where you've successfully translated strategic objectives into clear operating plans and timelines.
✨Build Relationships
Emphasise your ability to foster strong relationships with stakeholders. Share examples of how you've collaborated with cross-functional teams or managed client relationships, particularly in a marketing or asset management context.
✨Prepare Insight-Driven Updates
Since the role involves reporting and KPI tracking, come ready with insights from your past experiences. Prepare concise updates that demonstrate your ability to analyse data and present it effectively to senior management.
