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- Tasks: Lead international marketing operations and asset manager partnerships to drive impactful campaigns.
- Company: Join a dynamic team at iCapital, a leader in financial services.
- Benefits: Flexible work options, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and teamwork.
- Why this job: Make a real difference in global marketing strategies and asset management.
- Qualifications: 7-10 years in marketing or business operations with strong stakeholder management skills.
The predicted salary is between 80000 - 100000 £ per year.
We are seeking an AVP / VP – Business Operations & Asset Manager Marketing Manager (International) to join our International Marketing & Communications team, based in Zurich or London and reporting directly to the Head of International Marketing & Communications. This is a dual-mandate role combining business operations of the international marketing team with Asset Manager (GP) marketing and partnership responsibility.
This person will own the operating mode and support the delivery of International Marketing (plans, prioritization, KPIs) while partnering with Asset Manager Solutions to translate GP priorities into campaigns and event/conference programs that support fundraising.
Operating mode: The role operates at the intersection of international marketing execution, asset manager solutions, and regional coordination. It requires a strong understanding of GP priorities, fundraising objectives, and distribution challenges, particularly as GPs target the global wealth channel. The successful candidate will translate GP needs into clear, executable marketing initiatives and operational action plans, while also supporting fundraising for iCapital’s proprietary, GP-sponsored events and shaping compelling agendas for iCapital’s flagship conferences. A strong emphasis is placed on supporting the build-out and execution of regional marketing plans, ensuring alignment between global strategy, regional priorities, and operational delivery.
Key Responsibilities
- Support planning, prioritization, and execution discipline across International Marketing initiatives.
- Translate strategic objectives into clear operating plans, timelines, and deliverables, ensuring accountability across stakeholders.
- Help coordinate and shape regional marketing plans and go-to-market priorities in partnership with the Head of International Marketing & Communications and regional teams.
- Support budgeting, forecasting, and resource planning for international marketing programs.
- Identify opportunities to streamline processes and improve cross-regional coordination and effectiveness.
- Serve as a trusted operational partner to the Head of International Marketing & Communications, supporting decision-making and execution at pace.
- Support reporting and KPI tracking for International Marketing, preparing concise, insight-driven updates and presentation materials for senior management and monthly alignment calls with client-facing teams.
Asset Manager (GP) Marketing, Partnerships & Events
- Partner closely with iCapital’s Asset Manager Solutions teams across EMEA, APAC, LATAM, and Canada to align GP priorities with marketing execution.
- Build a deep understanding of GP business models, fundraising strategies, and distribution goals, translating these into targeted marketing initiatives.
- Foster strong, trusted relationships with iCapital’s GP clients and support GP fundraising and sponsorship efforts, particularly around proprietary events.
- Support and help shape agendas for iCapital’s proprietary global and regional conferences, ensuring content is relevant, compelling, and aligned with GPs’ immediate priorities as they target the wealth channel.
- Ensure coherent integration between GP-sponsored content, broader event narratives, and iCapital’s positioning.
Cross-Functional Collaboration
- Act as a key point of coordination between International Marketing & Communications, Asset Manager Solutions, Events, and regional stakeholders.
- Contribute to international marketing planning, prioritization, and execution across regions.
- Collaborate closely with the US headquarters-based team members of iCapital’s Marketing & Communications Organization.
Qualifications & Experience
- 7–10+ years of experience in marketing, business operations, asset management, or financial services, with exposure to GPs, private markets, or alternatives.
- Experience balancing operational ownership with externally facing marketing and partnership work.
- Demonstrated ability to translate complex GP or business needs into clear, actionable marketing initiatives.
- Experience contributing to regional or international marketing plans across multiple geographies.
- Strong stakeholder management and communication skills.
- The role works across time zones with periodic travel for conferences and key partner engagements (frequency to be discussed during the process).
- Someone who takes ownership and feels energized by autonomy, while keeping information flow high within the team.
Why This Role Matters
This role ensures that iCapital’s international marketing efforts are focused, well-coordinated, and highly relevant to asset managers. By combining business operations ownership with asset manager marketing, the role strengthens GP relationships, supports fundraising, and ensures regional marketing plans are executed effectively. We believe the best ideas and innovation happen when we are together. Employees in this role will work in the office four days, with the flexibility to work remotely one day (Friday).
Business Operations and Asset Manager Marketing Manager - Assistant Vice President / Vice President employer: iCapital
Contact Detail:
iCapital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Operations and Asset Manager Marketing Manager - Assistant Vice President / Vice President
✨Tip Number 1
Network like a pro! Reach out to people in the industry through LinkedIn or at events. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you fit into their vision, especially around asset management and marketing.
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your experience and how it aligns with the role. Keep it concise but impactful.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. And remember, apply through our website for the best chance!
We think you need these skills to ace Business Operations and Asset Manager Marketing Manager - Assistant Vice President / Vice President
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in business operations and asset management. We want to see how your skills align with the role, so don’t hold back on showcasing relevant achievements!
Showcase Your Communication Skills: Since this role involves a lot of collaboration, it’s crucial to demonstrate your strong communication abilities. Use clear and concise language in your application to reflect how you can effectively convey ideas and work with various stakeholders.
Highlight Your Strategic Thinking: We’re looking for someone who can translate complex needs into actionable plans. In your application, share examples of how you’ve successfully developed and executed marketing strategies or operational plans in the past.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at iCapital
✨Know Your GPs
Before the interview, dive deep into understanding the business models and fundraising strategies of the General Partners (GPs) relevant to the role. This knowledge will help you translate their needs into actionable marketing initiatives during your discussion.
✨Showcase Your Operational Skills
Be prepared to discuss your experience in business operations and how you've successfully managed marketing initiatives in the past. Highlight specific examples where you translated strategic objectives into clear operating plans and timelines.
✨Emphasise Cross-Functional Collaboration
This role requires strong collaboration across various teams. Share examples of how you've effectively worked with different stakeholders in previous roles, particularly in international settings, to achieve common goals.
✨Prepare Insightful Questions
At the end of the interview, ask insightful questions about the company's current marketing strategies and how they align with GP priorities. This shows your genuine interest in the role and helps you gauge if the company is the right fit for you.