At a Glance
- Tasks: Create engaging, SEO-optimised content for various digital platforms.
- Company: Join ICAAL, an award-winning digital marketing agency in Southampton.
- Benefits: Enjoy a competitive salary, flexible work-life balance, and exciting perks.
- Other info: Work in beautiful offices with a vibrant team and great transport links.
- Why this job: Launch your digital marketing career in a supportive, creative environment.
- Qualifications: 3+ years of agency experience in SEO and exceptional writing skills required.
The predicted salary is between 22400 - 33600 £ per year.
Plan, build and optimise SEO campaigns within a fast-paced agency environment, creating high-converting content and landing pages that turn client traffic into measurable leads using data and AI-driven tools.
About Us
ICAAL is an award-winning, AI-first digital marketing agency and Google Premier Partner, based in beautiful Grade 2* listed offices in Southampton’s city centre. We specialise in performance-led SEO, PPC and web experiences that generate measurable leads for installers, home-improvement brands and other growth-focused clients across the UK and internationally. Our goal is to be the AI-native lead generation partner for our clients, using tools like AEO, GEO and our proprietary AIDA platform to stay ahead of how search is changing.
We’re currently seeking a Senior SEO Executive with proven experience in optimising sites and campaigns for lead generation. You’ll work closely with the Hub Lead and Account Managers to plan, launch and optimise high-intent and SEO-friendly websites and landing pages that turn traffic into enquiries.
If you’re data-driven, comfortable in Google Analytics, and understand how to use search, copy and UX to drive form fills and phone calls, we want to hear from you. At ICAAL, you’ll be part of a supportive, ambitious team that embraces AI tools to work smarter, test faster and scale what works.
We offer a healthy work/life balance and an excellent working environment with a fantastic team of collaborative people. Our commitment to training and development – including hands-on exposure to AI-powered marketing workflows – supports your career progression and enhances job satisfaction. You’ll be joining a successful and forward-thinking company that actively invests in its people, technology and premises.
The Opportunity
This role is ideal for an ambitious digital marketer who cares about results more than vanity metrics. You’ll bring hands-on experience in SEO and a clear track record of using digital channels to generate leads and enquiries rather than just traffic.
Embedded in one of our Hubs within the Digital Marketing team, you’ll work on a diverse portfolio of performance-focused campaigns, using AI-powered optimisation workflows to move faster from insight to action. You’ll help turn strategy into execution: planning, building and optimising campaigns that drive high-intent traffic, form fills and phone calls.
We’re not looking for a pure “content person”, but for someone who can pair strong copy with a commercial mindset and a test-and-learn approach. You’ll write and optimise landing pages and on-site content, then use analytics to understand what’s working and iterate for better conversion.
You’ll work with AI-powered workflows, Google Analytics and our in-house toolset, learning how to structure experiments, track performance and report clearly on impact. With support from experienced Hub Leads and SEO Managers, you’ll build the foundations of a career in performance marketing and technology.
We’re searching for someone who is curious, comfortable tackling new optimisation challenges, and able to manage multiple live campaigns without dropping the ball. If you enjoy blending creativity with data and want to learn how an AI-first, Google Premier Partner agency approaches lead generation, this is the right step.
Key responsibilities
Lead-focused content and copy
- Write and optimise landing pages and on-site content designed to convert visitors into qualified enquiries.
SEO and on-site optimisation
- Collaborate with SEO specialists to plan content that targets high-intent keywords and drives organic leads.
- Optimise meta data, internal linking and on-page elements in line with ICAAL’s AEO, GEO and SEO best practices (full training provided).
- Upload and manage content in WordPress, ensuring tracking, forms and CTAs are implemented correctly.
Client communication and workflow
- Support and lead client calls where needed to report on performance, agree objectives, and capture lead-quality feedback and commercial context.
- Manage your workload across multiple accounts, keeping tasks updated and deadlines visible to the Hub.
- Work closely with the Graphics and Web teams to ensure creative, UX and copy align for maximum conversion.
Requirements
We are seeking a digitally savvy marketer with a strong interest in lead generation and performance:
- Demonstrable hands-on experience with SEO (in-house, agency or consultancy).
- Understanding of how traffic, conversion rate and cost per lead fit together in a basic funnel.
- Ability to craft clear, persuasive copy for ads, product and landing pages.
- Comfortable working with data in tools like Google Analytics, Looker Studio or similar (training provided).
- Familiarity with content management systems (ideally WordPress) and on-page SEO fundamentals.
- Awareness of how AI tools can support research, ideation, content and optimisation, with a willingness to learn more.
Personal attributes
- Motivated by results, not just outputs, with an interest in testing and continual improvement.
- Able to work under pressure and manage multiple deadlines without sacrificing quality.
- Clear, confident communicator, comfortable working with both colleagues and clients.
- Self-driven, proactive about upskilling in SEO and AI-powered marketing.
Why Work for Us?
- Fantastic Remuneration and Benefits Package – From £28,000 per annum, 23 days paid holiday plus 8 bank holidays, enhanced company sick pay and an attractive pension opportunity.
- Professional Development – Enhanced training and development programme with in-house training, a personal development plan with industry accreditations and certifications, a career progression plan, and industry learning days.
- Work Environment – Beautiful Grade 2* listed offices in central Southampton, spacious and air-conditioned workplace, excellent transport links, and a vibrant location near retail and hospitality hubs.
- Staff Wellbeing – Exciting social events calendar, with free teas, coffees and healthy snacks. Free Perkbox discount scheme membership with hundreds of discounts from leading brands including department stores and fashion brands.
This role is not for you if…
- You see yourself purely as a content writer and have little interest in SEO or campaign performance.
- You’re uncomfortable working with numbers, dashboards and targets such as CPL, CPE or conversion rate.
- You prefer fixed routines over testing, learning and changing direction based on data.
How to Apply
To apply, please send your covering letter and CV. Please note that this is a full-time, office-based role in our Southampton offices.
Our Interview Process
- Telephone We will review your application and a member of our team may contact you to discuss your application further.
- Assessment We may follow up with an interview or arrange an assessment day at our offices.
- Offer We’ll call you shortly after the assessment day/interview to let you know whether you have been successful or not.
Join us at ICAAL and help shape the next generation of AI-powered, performance-driven digital marketing. We’d love to hear from you.
Senior SEO Executive in Southampton employer: ICAAL
ICAAL is an exceptional employer located in the heart of Southampton, offering a vibrant work environment within beautifully restored Grade 2* listed offices. With a strong commitment to employee development, we provide extensive training opportunities and a supportive culture that encourages creativity and collaboration. Our focus on work/life balance, alongside a comprehensive benefits package, ensures that our team members thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior SEO Executive in Southampton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ICAAL and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ICAAL are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ICAAL on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ICAAL. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior SEO Executive in Southampton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ICAAL. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ICAAL:Show us that you’ve done your homework! In your application, briefly mention what you admire about ICAAL’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ICAAL
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ICAAL will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ICAAL, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
