Sales Specialist - Europe & Africa in England
Sales Specialist - Europe & Africa

Sales Specialist - Europe & Africa in England

England Full-Time 36000 - 60000 £ / year (est.) No home office possible
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IBS Software

At a Glance

  • Tasks: Drive sales and win new clients in Hospitality, Tourism & OTA across Europe & Africa.
  • Company: Dynamic consulting firm focused on digital transformation in the travel sector.
  • Benefits: Home office flexibility, competitive salary, and opportunities for professional growth.
  • Why this job: Join a team shaping the future of hospitality with innovative tech solutions.
  • Qualifications: 5+ years in sales within hospitality or IT services, strong relationship-building skills.
  • Other info: Ideal for self-starters eager to make an impact in a fast-paced environment.

The predicted salary is between 36000 - 60000 £ per year.

Region: Europe & Africa

Reports to: Sales Director Europe & Africa

Mission: Win new logos in Hospitality, Tourism & OTA

Location: Home office-based in Europe

Job Description Summary

We are looking for an experienced, dynamic, organized, self-starter to join as senior hunter who can open and win new customers within the Hospitality, Tourism and OTA sector across Europe & Africa for our Consulting and Digital Transformation Unit (CDx). You will combine deep industry understanding with strong IT services sales capabilities to shape transformation initiatives across Data & AI, digital engineering, cloud modernization, platform integration and operations. This also requires a good understanding of market and competition to develop appropriate sales strategies.

You will proactively engage with relevant target stakeholders, from Project Managers and Procurement Specialists up to CIOs, CTOs, CDOs, COOs and Digital/Operations leaders, and understand their business challenges, position IBS CDx solutions, and drive opportunities from first meeting to contract signature in close collaboration with our Practice leads and Sales Support teams. If you thrive on breaking into new accounts, building senior relationships, and shaping meaningful digital transformation deals in the travel and hospitality ecosystem, this role is for you.

Core Purpose of the Role

  • The role supports the regional growth plan
  • Drive and generate sales pipeline and new revenue
  • Break into strategic accounts (Hotels, Resorts, OTAs, Travel Experiences, etc.)
  • For new accounts, this role will focus on hunting and nurturing business opportunities by developing effective relationships with key decision makers and influencers in target accounts.
  • Bring strong domain credibility in Hospitality/Tourism
  • Combine this with IT services selling capability (AI, digital engineering, modernization, managed services)
  • Develop responses to qualified prospective enquiries, RFPs and RFIs.
  • Maintain detailed and accurate pipeline and sales activity forecasting and reporting.
  • Work closely with the different CDx practices and ensure that they participate in the customer interactions.
  • Provide customer and market feedback to the stakeholders on the various offerings that IBS has.
  • Formulate Marketing, Branding and Regional strategies to improve IBS image and CDx awareness in the region/country.
  • This is a pure hunter — not a farmer role

Ideal Candidate Background

Domain Expertise (must-have)

  • The candidate should come from the industry or have sold heavily into the industry, as Credibility in front of CIO/CTO/Head of Digital is key:
  • 5+ years in selling to:
  • Major hotel chains and/or Hospitality Management Companies
  • OTAs
  • Hospitality tech companies (PMS, CRS, RMS, distribution systems)
  • Travel experience providers
  • Understands core hospitality systems:
    • PMS
    • CRS / Channel Managers
    • Loyalty & Guest Experience Platforms
    • Digital operations & automation in hotels
    • Online distribution challenges
    • Revenue management & occupancy business models
  • Relationships with key IT or business stakeholders in Europe based airlines will be an added advantage
  • IT Services & Transformation Selling (must-have)

    • The candidate must be able to sell:
    • Digital engineering
    • Cloud migration/modernization
    • AI/ML use cases (personalization, pricing, forecasting, chatbot/guest journey automation)
    • Testing, integration, platform engineering
    • Managed services & long-term transformation programs
  • Ability to manage 6–18-month cycles
  • RFP navigation confidence
  • Comfort shaping technical opportunities
  • Strong in consultative sales
  • Highly structured in planning and pipeline creation
  • Comfortable opening doors without large brand support
  • Minimum qualification

    • Candidate should be a graduate in Economics, Engineering / Technology or Science and preferably with a management education
    • Should have an overall experience of at least 10 years with a minimum of 3 years in direct sales.
    • Candidate must have a track record of developing business relationships with senior executives in the target domains to drive business growth.
    • Candidates should have strong communication ability
    • Self-driven

    Sales Specialist - Europe & Africa in England employer: IBS Software

    As a Sales Specialist at our company, you will be part of a dynamic and innovative team that values collaboration and personal growth. We offer a flexible home office-based work environment across Europe, enabling you to balance your professional and personal life while driving impactful digital transformation in the Hospitality and Tourism sectors. With a strong focus on employee development and a culture that encourages initiative and creativity, we empower you to build meaningful relationships and shape the future of our industry.
    IBS Software

    Contact Detail:

    IBS Software Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Sales Specialist - Europe & Africa in England

    ✨Tip Number 1

    Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know in Hospitality, Tourism, and OTA, the better your chances of landing that dream role.

    ✨Tip Number 2

    Do your homework! Research potential employers and their challenges. When you know what they need, you can tailor your pitch to show how you can help them win new customers and drive transformation.

    ✨Tip Number 3

    Practice your pitch! Whether it’s a casual chat or a formal interview, being able to clearly articulate your experience and how it relates to their needs is key. We want to hear you shine!

    ✨Tip Number 4

    Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team in the Consulting and Digital Transformation Unit.

    We think you need these skills to ace Sales Specialist - Europe & Africa in England

    Sales Strategy Development
    Relationship Building
    Consultative Sales
    Domain Expertise in Hospitality and Tourism
    IT Services Sales
    Digital Engineering
    Cloud Migration
    AI/ML Use Cases
    RFP Navigation
    Pipeline Management
    Market Analysis
    Stakeholder Engagement
    Communication Skills
    Self-Motivation
    Business Development

    Some tips for your application 🫡

    Show Your Passion for the Industry: When writing your application, let your enthusiasm for the Hospitality, Tourism, and OTA sectors shine through. We want to see that you’re not just looking for a job, but that you genuinely care about making an impact in this space.

    Tailor Your Experience: Make sure to highlight your relevant experience in IT services sales and how it connects to our mission. We love seeing candidates who can draw clear lines between their past roles and the responsibilities of the Sales Specialist position.

    Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Focus on what makes you a great fit for the role and how you can contribute to our growth in Europe and Africa.

    Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!

    How to prepare for a job interview at IBS Software

    ✨Know Your Industry Inside Out

    Before the interview, dive deep into the Hospitality, Tourism, and OTA sectors. Understand the latest trends, challenges, and key players. This knowledge will help you speak confidently about how your experience aligns with their needs.

    ✨Showcase Your Sales Success

    Prepare specific examples of your past sales achievements, especially in IT services and digital transformation. Be ready to discuss how you’ve successfully navigated long sales cycles and closed deals with senior executives.

    ✨Understand Their Solutions

    Familiarise yourself with the company's offerings, particularly in AI, cloud modernization, and digital engineering. Being able to articulate how these solutions can address potential clients' pain points will set you apart.

    ✨Build Rapport with Key Stakeholders

    Think about how you can connect with various decision-makers, from CIOs to procurement specialists. Prepare questions that demonstrate your interest in their business challenges and how you can help solve them.

    Sales Specialist - Europe & Africa in England
    IBS Software
    Location: England
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