At a Glance
- Tasks: Lead global marketing strategy and drive revenue growth in a fast-paced fintech environment.
- Company: Join a dynamic fintech holding group revolutionising trading technology.
- Benefits: Competitive salary, profit sharing, work visa sponsorship, and career advancement opportunities.
- Other info: Collaborative culture where your ideas are valued and nurtured.
- Why this job: Make a real impact in a pivotal role while living in beautiful Bali.
- Qualifications: 5+ years in leadership roles with expertise in B2B and B2C marketing.
The predicted salary is between 100000 - 150000 £ per year.
Our client is a fast-growing fintech holding group delivering cutting-edge trading technology and data infrastructure to global institutional clients.
The company powers a portfolio of ventures across the B2B and B2C spectrum from custom trading platforms to high-performance Saa S products and financial analytics tools.
The Chief Marketing Officer (CMO) is responsible for developing and executing the company’s global go-to-market and revenue strategy.
You will lead the marketing, sales, and growth functions across the entire ecosystem aligning brand, messaging, sales execution, and customer success into a high-performing commercial engine.
This role requires deep experience in both B2B and B2C marketing, a strategic mindset, and a strong grasp of financial industry client expectations.
- Commercial & Revenue Leadership
- Own and execute the global go-to-market and revenue strategy across all business lines.
- Build and scale an integrated sales organization targeting institutional clients (hedge funds, brokers, prop firms, financial service providers).
- Define and manage revenue forecasting, pipeline management, CAC/LTV models, and growth KPIs across ventures.
- Personally lead enterprise and strategic deals, including long sales cycles, contract structuring, and high-value negotiations.
- Establish pricing, packaging, and monetization frameworks for Saa S, enterprise services, and licensing models.
- Marketing & Brand Strategy
- Develop and protect a premium global brand aligned with institutional trust, performance, and technological excellence.
- Own end-to-end full-funnel marketing strategy: awareness, demand generation, conversion, retention, and expansion.
- Lead digital, content, performance, product, and brand marketing initiatives across B2B and B2C channels.
- Oversee the creation of high-impact narratives, thought leadership, and sales collateral that simplify complex financial technology.
- Ensure consistent messaging across all products, regions, and customer segments.
- Product & Growth Marketing
- Lead product marketing for new launches and existing products, including positioning, ICP definition, and value articulation.
- Partner closely with Product, Engineering, and Data teams to align market demand with roadmap priorities.
- Drive adoption, usage, and retention strategies across Saa S and B2C products.
- Implement data-driven experimentation frameworks to continuously optimize acquisition and conversion.
- Partnerships & Ecosystem Development
- Build and manage strategic partnerships, including channel partners, co-marketing agreements, integrations, and licensing deals.
- Develop alliances with technology providers, brokers, liquidity providers, and fintech platforms.
- Identify new distribution channels and ecosystem opportunities that accelerate scale.
- Leadership, Governance & Collaboration
- Build, mentor, and lead high-performing marketing, sales, and growth teams across regions.
- Define team structure, hiring plans, performance metrics, and incentive models.
- Collaborate closely with the Office of CEOs and executive team on company strategy, fundraising narratives, and investor materials.
- Represent the company externally with clients, partners, and at industry events.
- KPI
- Revenue growth and market expansion across all ventures
- Enterprise deal velocity, win rate, and average contract value
- Brand positioning and credibility within institutional finance
- Sales and marketing efficiency (CAC, pipeline quality, conversion rates)
- Successful product launches and adoption metrics
Qualifications
- Minimum 5 years in a leadership role as a CRO, CMO, or VP of Sales/Marketing in fintech, Saa S, or a financial services-oriented company.
- Demonstrated experience in building and scaling integrated sales and marketing teams.
- Expertise in both B2B enterprise sales and B2C product marketing, preferably in a tech or finance environment.
- Proven track record in negotiating large, complex institutional deals.
- Strategic thinker with operational execution strengths and strong stakeholder management skills.
- Experience working in or willingness to relocate to Bali is preferred.
Benefits
- Competitive salary and benefits package.
- Work visa sponsorship for the successful candidate.
- The opportunity to live and work in one of the world’s most desirable locations.
- A pivotal role in the growth and success of a dynamic fintech group.
- Profit sharing and performance-based incentives.
- Collaborative and supportive work environment where your ideas are valued.
- Opportunities for professional development and career advancement.
- #J-18808-Ljbffr
Chief Marketing Officer (CMO) employer: IBMC
At IBMC, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Remote Operations Manager, you'll enjoy the flexibility of working from anywhere in Europe while being part of a dynamic team that values your contributions and supports your professional growth through continuous learning opportunities. Join us to make a meaningful impact in the fast-paced world of proprietary trading, where your expertise will be recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Marketing Officer (CMO)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IBMC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IBMC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IBMC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IBMC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Chief Marketing Officer (CMO)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IBMC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IBMC:Show us that you’ve done your homework! In your application, briefly mention what you admire about IBMC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IBMC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IBMC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IBMC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
