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For Companies At a Glance
- Tasks: Lead a dynamic team to execute impactful global marketing campaigns and drive sales strategies.
- Company: Join IBM, a leader in AI-powered cloud solutions with endless opportunities.
- Benefits: Full-time role with competitive salary and growth potential in a tech-driven environment.
- Why this job: Be at the forefront of innovation, shaping the future of cloud infrastructure.
- Qualifications: 7+ years in marketing with team management experience; passion for tech is a plus.
- Other info: Collaborative culture focused on creativity and achieving measurable success.
The predicted salary is between 48000 - 84000 £ per year.
Introduction
A career in IBM Software means you\’ll be part of a team that transforms our customer\’s challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world\’s leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp\’s offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM\’s cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.
Your Role And Responsibilities
At HashiCorp, an IBM Company, we build the infrastructure that enables innovation. Our suite of multi-cloud infrastructure automation products are the underpinnings of the largest enterprises in the world, who rely on our solutions to provision, secure, connect, and run their critical applications to deliver crucial services, communications tools, and entertainment platforms to the world. We’re building a once-in-a-generation infrastructure company with a unique approach: rather than focusing on specific technologies, we build products and solutions that support real-world workflows spanning the multiple cloud environments that nearly every organization worldwide is using today.
About The Team
Our Global Integrated Campaigns & Program team drives worldwide strategies to engage prospects and customers and generate demand for our prioritized products and solutions. We lead the Go to Market (GTM) strategy and partner closely with Product Marketing, the Worldwide Field Organization, Corporate Marketing, Growth Marketing, Partner Marketing, DevRel, and others to bring full-funnel campaigns and programs to life, optimizing performance and business impact.
About The Role
We are seeking a Team Manager, Sales Campaigns & Lead Engine Programs to lead a team of four in executing high-impact, global marketing programs. This role oversees both Sales Plays & Lead Engine Programs – translating campaign strategy into scalable sales motions and outreach activation across global segments – and Corporate Segment Programs, which engage long-tail accounts through digital, field, and ABM-aligned programs. This is a hands-on leadership role for a strategic thinker who thrives in both team collaboration and execution at scale.
In This Role You Can Expect To
Operationalize Sales Plays to Activate Campaigns
- Translate campaign strategy into scalable, persona-based sales plays for the Worldwide Field Organization (WWFO).
- Develop, manage, and track Sales Plays: account targets, messaging, BOMs, and cross-organization synergy plays (e.g., IBM, Red Hat, HashiCorp).
- Work closely with Sales teams (WWFO, SDRs, Corporate Segment Account Managers) and their leadership to ensure campaign alignment, account targeting, messaging, and lead follow-up.
- Update existing campaigns and build new sales plays for Solutions-level campaigns in partnership with Campaign Managers.
- Launch new sales play campaigns aligned to GTM priorities.
- Prepare sales toolkits, and pipeline acceleration motions in partnership with SDR and CAM teams.
- Act as the primary point of contact for SDR and Corporate Sales, providing monthly readouts and driving adoption of marketing programs.
Optimize the Lead Engine & Funnel Management
- Partner closely with Marketing Operations to manage and optimize lead workflows, scoring, routing, and lifecycle processes.
- Implement lifecycle automation to accelerate speed-to-lead and increase conversion.
- Build and optimize personalized chatbot experiences, including meeting bookers and targeted offers.
- Develop Outreach performance scorecards, A/B testing strategies, and AI-based content optimization in partnership with Campaign Managers.
- Maintain and update messaging libraries for practitioner and decision-maker campaigns in alignment with campaign themes and value propositions.
- Oversee lead lifecycle performance, including volume, conversion, and funnel health.
- Prepare monthly/quarterly reporting (MBRs/QBRs) on campaign and sales performance, delivering actionable insights for optimization.
Scale Corporate Segment Marketing
- Serve as primary point of contact for Corporate Segment marketing programs, leveraging Campaign Playbooks as sources of truth.
- Plan and execute virtual workshops, tactic sessions, and first- and third-party corporate events as needed for the Corporate segment.
- Enable SDRs and CAMs with messaging, templates, sequences, and pre/post-event sales packages.
- Partner with Growth Marketing, Digital teams, etc. on content syndication and outreach automation efforts for Corporate segment, including messaging committees and A/B testing.
- Scale personalized prospect and customer experiences across campaigns.
Partner with peers on program execution, product launches, and accelerated outbound campaigns.
Education And Experience
Preferred Education
Bachelor\’s Degree
Required Technical And Professional Expertise
- 7+ years of relevant experience overseeing high-velocity and scaled marketing campaigns and 2+ years of experience managing small teams.
- Experience developing and executing global programs with diverse stakeholders.
- Proven track record of achieving measurable success against funnel metrics and KPIs.
- Experience collaborating closely with diverse Sales teams and Marketing Operations.
- Background in multiple marketing disciplines, including sales campaigns, demand generation, lead funnel optimization, and performance marketing
Preferred Technical And Professional Experience
- Experience at high-growth tech companies.
- Experience marketing cloud services or enterprise software.
- Experience targeting decision-maker audiences.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Sales and Business Development
Industries
- IT Services and IT Consulting
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Team Manager, Sales Campaigns & Lead Funnel - HashiCorp employer: IBM
Contact Detail:
IBM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Team Manager, Sales Campaigns & Lead Funnel - HashiCorp
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to show up with questions that demonstrate your interest in their mission and values. It’s all about making that personal connection!
✨Tip Number 3
Practice your pitch! You need to be able to articulate your experience and how it aligns with the role. We suggest rehearsing with a friend or in front of a mirror until you feel confident and natural.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. We recommend mentioning something specific from your conversation to remind them of your great chat.
We think you need these skills to ace Team Manager, Sales Campaigns & Lead Funnel - HashiCorp
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Team Manager role. Highlight your experience in managing marketing campaigns and leading teams, as this is what we’re looking for. Show us how your skills align with our mission at HashiCorp!
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use metrics and examples to demonstrate how you’ve successfully driven sales campaigns or improved lead funnels in your previous roles. Numbers speak louder than words!
Be Authentic: Let your personality shine through in your application. We value curiosity and innovation, so share your passion for technology and how you approach challenges. A genuine voice can make a big difference in standing out!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to track your application and ensure it reaches the right people. Don’t miss out on this opportunity!
How to prepare for a job interview at IBM
✨Know Your Stuff
Make sure you understand HashiCorp's products and how they fit into IBM's cloud solutions. Familiarise yourself with their multi-cloud infrastructure automation offerings and be ready to discuss how your experience aligns with their goals.
✨Showcase Your Leadership Skills
As a Team Manager, you'll need to demonstrate your ability to lead and inspire a team. Prepare examples of how you've successfully managed teams in the past, focusing on collaboration, execution, and achieving measurable results.
✨Be Data-Driven
Since this role involves optimising lead funnels and campaign performance, come prepared with metrics from your previous campaigns. Discuss how you've used data to drive decisions and improve outcomes, showcasing your analytical skills.
✨Engage with the Interviewers
Don't just answer questions; engage in a conversation. Ask insightful questions about the team dynamics, current challenges, and future projects at HashiCorp. This shows your genuine interest and helps you assess if it's the right fit for you.