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- Tasks: Lead a team to create impactful marketing strategies for innovative cloud solutions.
- Company: Join IBM, a leader in AI-powered software solutions with a global impact.
- Benefits: Enjoy competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Shape the future of cloud technology while collaborating with top industry experts.
- Qualifications: 7+ years in product marketing with strong storytelling and communication skills.
- Other info: Work remotely from anywhere in the US and be part of a dynamic team.
The predicted salary is between 48000 - 72000 £ per year.
Senior Manager, Solutions Product Marketing
Join to apply for the Senior Manager, Solutions Product Marketing role at IBM
Introduction
A career in IBM Software means you\’ll be part of a team that transforms our customer\’s challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world\’s leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp\’s offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM\’s cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.
Your Role And Responsibilities
About the Team The Solutions Product Marketing (PMM) team at HashiCorp plays a central role in defining, positioning, and launching cross-product solutions that solve meaningful business problems for our customers. We work closely with product, sales, partner, technical field organization, and campaign teams to develop clear, compelling messaging frameworks and scalable go-to-market strategies aligned to customer needs. As part of the Portfolio and Platform Product Marketing Group, our mission is to drive solution adoption, accelerate pipeline, and help position HashiCorp as the infrastructure automation leader.
About the Role This person will partner with senior leaders across product marketing, sales, product management, and field enablement to ensure impactful and strong messaging development (Messaging and Positioning Frameworks – MPFs), working closely with individual product PMMs to align solution messaging with product-specific narratives, craft compelling solution narratives, and drive market activation across key buying centers.
The ideal candidate is a strong writer, a builder and storyteller at heart, with a deep understanding of enterprise audiences and B2B sales engagement, and an operator who thrives in a complex, fast-paced environment. Experience in a large enterprise company and comfort working across multiple product areas is essential.
Key Responsibilities
- Lead and mentor a team of Solutions and Technical Product Marketing Managers (PMMs) to deliver high-impact messaging frameworks, sales plays, and go-to-market strategies.
- Guide the development of MPFs for high-priority solution areas aligned to HashiCorp\’s value pillars (risk, speed, and cost).
- Collaborate with product marketing, revenue marketing, and campaigns teams to drive consistent messaging across content, web, events, and demand programs.
- Partner with product and sales leaders to define and evolve solution narratives that span multiple products and align to enterprise buyer challenges.
- Drive high-quality deliverables such as positioning briefs, pitch decks, sales enablement materials, and customer-facing content.
- Work closely with revenue enablement to ensure solution messaging is well understood and adopted across the field.
- Support cross-functional initiatives related to new product introductions, market expansion, and partner go-to-market motions.
This job can be performed from anywhere in the US
Education and Experience
Preferred Education
Bachelor\’s Degree
- Required Technical And Professional Expertise
- 7+ years in product marketing or solutions marketing
- Proven ability to uplevel insights and outcomes to executive leadership through reporting, dashboards, strategic communications, and confident presentation skills.
- Proven experience developing and driving messaging frameworks and go-to-market strategies for solutions that span multiple products.
- Exceptional writing, storytelling, and positioning skills.
- Experience operating within or across large organizations with complex product portfolios.
- Preferred Technical And Professional Experience
- 12+ years in product marketing or solutions marketing – ideally in B2B enterprise software (cloud infrastructure, security, or developer tools a plus).
- Familiarity with HashiCorp products, hybrid cloud, cloud-native technologies, and/or security and compliance solutions.
- Experience building scalable marketing programs and messaging architectures at the platform level.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Information Technology
Industries
- IT Services and IT Consulting
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Senior Manager, Solutions Product Marketing employer: IBM
Contact Detail:
IBM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Solutions Product Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can get you in the door.
✨Tip Number 2
Prepare for those interviews by researching the company and its products. We want you to be able to speak confidently about how your skills align with their needs, especially in product marketing and solutions.
✨Tip Number 3
Practice your storytelling skills! We believe that being able to narrate your experiences and achievements in a compelling way can really set you apart from other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Manager, Solutions Product Marketing
Some tips for your application 🫡
Show Off Your Storytelling Skills: As a Senior Manager in Solutions Product Marketing, your ability to craft compelling narratives is key. Make sure your application showcases your writing prowess and storytelling abilities, as this will resonate with us at StudySmarter.
Tailor Your Application: Don’t just send a generic CV and cover letter! Tailor your application to highlight your experience in product marketing and how it aligns with the role. We love seeing candidates who take the time to connect their skills with our needs.
Highlight Your Collaborative Spirit: This role involves working closely with various teams, so be sure to mention your experience in cross-functional collaboration. We want to see how you’ve partnered with others to drive successful outcomes in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at IBM
✨Know Your Stuff
Make sure you have a solid understanding of HashiCorp's products and how they fit into IBM's cloud solutions. Brush up on the latest trends in cloud infrastructure and security, as well as the specific challenges enterprise customers face. This will help you speak confidently about how you can contribute to their goals.
✨Craft Your Story
As a Senior Manager, you'll need to be a great storyteller. Prepare examples from your past experiences that showcase your ability to develop messaging frameworks and go-to-market strategies. Think about how you can illustrate your impact on previous teams and projects, especially in complex environments.
✨Engage with the Team
During the interview, show your enthusiasm for collaboration. Discuss how you've worked with cross-functional teams in the past, particularly in product marketing and sales. Highlight your experience mentoring others and how you can lead the Solutions PMM team to success.
✨Ask Insightful Questions
Prepare thoughtful questions that demonstrate your interest in the role and the company. Inquire about the current challenges the Solutions Product Marketing team is facing or how they measure success in their messaging frameworks. This shows you're not just interested in the position but also in contributing to the team's objectives.