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- Tasks: Drive pipeline growth through innovative digital marketing strategies and campaigns.
- Company: Join IBM, a leader in technology and innovation.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make an impact by shaping marketing strategies that resonate with Canadian audiences.
- Qualifications: Experience in demand generation and marketing analytics is essential.
- Other info: Collaborative culture where your ideas are valued and career growth is supported.
The predicted salary is between 36000 - 60000 £ per year.
At IBM, we believe technology shapes the world. We’re a catalyst for that innovation, driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story, shaping IBM’s brand, capturing attention in the market, and sharing our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork, where your ideas matter and your growth is supported. Join us, and help bring innovation to life.
Your Role And Responsibilities: We’re looking for a Canada Demand Strategist for Growth Marketing to drive pipeline growth through high-impact omni-channel digital demand programs and targeted outbound account activation. In this role, you’ll own end-to-end marketing execution for persona and product-aligned journeys, localizing and personalizing campaigns for the Canadian market, optimizing channel mix, and partnering closely with Sales and Partners to accelerate lead-to-opportunity conversion.
Responsibilities:
- Develop Demand Generation Strategies: Design and execute demand generation strategies that deploy buyer journey narratives addressing buyer needs and wants, integrating inbound and outbound touches to drive sales opportunities.
- Apply Analytics: Apply data using tools such as Salesforce and Marketo to better profile, target, and retarget prospects, ensuring marketing objectives are strategically aligned across the buyer's journey.
- Execute Campaigns: Deploy integrated inbound and outbound marketing omni-channel campaigns, dynamically adapting them to deliver higher quality responses and improve conversion rates.
- Drive Growth: Develop marketing strategies designed to drive growth, leveraging account- and technology-based marketing tactics across geographies or within a specific geography.
- Optimize Customer Experience: Design the full customer experience, using data-driven insights to inform strategic decisions and optimize marketing efforts.
Success Measures (KPIs): Opportunity conversion to pipeline, lead velocity / lead aging and deal acceleration, new pipeline creation targets (across all routes, aligned products, and segments), 4X next quarter pipeline build, FY revenue target attainment.
Preferred Education: Master’s Degree.
Required Technical And Professional Expertise:
- Demand Generation Strategy Development: Experience with designing and executing modernized demand generation strategies that deploy buyer journey narratives addressing buyer needs and wants.
- Marketing Analytics Application: Experience with applying analytics to profile, target, and retarget prospects, ensuring marketing objectives are strategically aligned across the buyer's journey.
- Integrated Marketing Execution: Experience with deploying integrated inbound and outbound marketing campaigns, adapting them to deliver higher quality responses and improve conversion rates.
- Data-Driven Marketing: Experience with leveraging data-driven insights to inform strategic decisions and optimize marketing efforts.
- Account-Based Marketing: Experience with account- and technology-based marketing tactics, either across geographies or within a specific geography.
- Experience collaborating cross-functionally with Paid Media, Web, Innovation Studio, Email/Automation, and Social teams to deliver campaign performance goals.
- Experience supporting key events (virtual and F2F) by building integrated demand plans and post-event follow-up strategies to improve conversion.
- Experience with lead passing with Digital Sales, ensuring leads are routed to skilled, high-converting partners to improve yield and conversion rates.
Preferred Technical And Professional Experience:
- Data Analysis Tools: Exposure to data analysis tools and technologies to analyze campaign performance, track buyer behavior, and measure response rates. Experience with sales and marketing tools such as Salesforce and Marketo preferred.
- Content Creation Platforms: Exposure to content creation platforms to develop and distribute marketing content across various channels.
- Geographic Market Knowledge: Exposure to marketing strategies and tactics tailored specifically to the Canadian market.
Growth Marketing Demand Strategist - Canada in Markham employer: IBM
Contact Detail:
IBM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Demand Strategist - Canada in Markham
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at local events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how you can contribute to their goals, especially in growth marketing strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Growth Marketing Demand Strategist - Canada in Markham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Growth Marketing Demand Strategist role. Highlight your experience with demand generation strategies and how they align with the Canadian market. We want to see how you can bring your unique skills to our team!
Showcase Your Analytics Skills: Since data-driven marketing is key, don’t forget to mention your experience with tools like Salesforce and Marketo. Share specific examples of how you've used analytics to drive marketing success. We love numbers that tell a story!
Be Creative in Your Campaign Examples: When discussing your past campaigns, focus on your creativity and adaptability. Describe how you’ve integrated inbound and outbound marketing efforts to achieve high-quality responses. We’re all about innovative ideas that make an impact!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our awesome team at IBM!
How to prepare for a job interview at IBM
✨Know Your Buyer Journey
Make sure you understand the buyer journey narratives that IBM focuses on. Research how they address buyer needs and wants, and be ready to discuss how you would design demand generation strategies that resonate with the Canadian market.
✨Showcase Your Analytical Skills
Be prepared to talk about your experience with analytics tools like Salesforce and Marketo. Highlight specific examples where you've used data to profile, target, and retarget prospects effectively, ensuring alignment with marketing objectives.
✨Demonstrate Integrated Marketing Experience
IBM values integrated campaigns, so come armed with examples of how you've successfully executed omni-channel marketing strategies. Discuss how you adapted campaigns based on performance metrics to improve conversion rates.
✨Emphasise Collaboration
Since this role involves working closely with Sales and Partners, share experiences where you've collaborated cross-functionally. Talk about how you’ve built integrated demand plans and followed up post-events to enhance lead conversion.
