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- Tasks: Create and execute innovative marketing campaigns that drive growth and engagement.
- Company: Join IBM, a leader in tech innovation and cloud solutions.
- Benefits: Flexible remote work, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact by shaping global marketing strategies in a dynamic environment.
- Qualifications: 4+ years in marketing with a focus on campaign strategy and execution.
- Other info: Work with diverse teams and cutting-edge technology to drive success.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Growth Marketing Manager II (Global Campaigns) role at IBM
Overview
Introduction: A career in IBM Software means you\’ll be part of a team that transforms our customer\’s challenges into industry-leading solutions. We are curious, focused on delivery, excellence, and customer outcomes. This position involves contributing to HashiCorp\’s offerings, now part of IBM, to empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM\’s cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.
Your Role And Responsibilities
At HashiCorp, an IBM Company, we build the infrastructure that enables innovation. Our suite of multi-cloud infrastructure automation products support real-world workflows spanning multiple cloud environments.
- Campaign Strategy and Planning:
- Develop full-funnel campaign strategies aligned with business objectives targeted toward decision-maker audiences.
- Collaborate with cross-functional teams to define campaign goals and target audience.
- Plan and execute integrated campaigns across channels including digital, events, web, social, email and content marketing.
- Cross-Functional Collaboration:
- Drive alignment with Marketing and cross-functional partners across Product Marketing, Corporate Marketing, Growth Marketing, Partner Marketing, DevRel, the Worldwide Field Organization and others to drive strategy and gather requirements.
- Content Development and Messaging:
- Work with content creators to develop compelling content for practitioner and decision-maker audiences.
- Ensure consistent messaging and brand positioning across all campaign materials.
- Create and optimize emails, content pages, and event program materials for different buyer journey stages.
- Lead Generation and Nurturing:
- Implement lead generation tactics to acquire high-quality leads.
- Design and execute lead and account nurturing campaigns to guide prospects through the funnel.
- Collaborate with the sales play team to align marketing with lead conversion goals.
- Project Management:
- Use Asana as the primary project management tool to plan, organize, and execute campaigns.
- Run a campaign pod, including sprints, to ensure timely delivery of milestones.
- Develop detailed project plans, timelines, and budgets; identify and mitigate risks that may impact timelines or quality.
- Campaign Performance Analysis:
- Monitor and analyze campaign performance metrics with Marketing Operations to measure success.
- Provide regular KPI reports and data-driven recommendations for optimization.
- Identify opportunities for continuous improvement and innovation in campaign strategies.
This job can be performed from anywhere in the US.
Qualifications
Education
Bachelor\’s Degree
Required Technical And Professional Expertise
- 4+ years of relevant experience overseeing high-velocity and scaled marketing campaigns.
- Demonstrated experience in developing and executing global programs with diverse teams and engaging stakeholders.
- Proven track record in formulating and implementing campaign strategies that achieve measurable funnel metrics and KPIs.
- Diverse background across marketing disciplines including demand generation, integrated marketing, campaigns, and performance marketing.
- Exceptional organizational and project management skills with the ability to handle multiple complex projects simultaneously.
Preferred Technical And Professional Experience
- Experience at high-growth tech companies.
- Experience marketing cloud services and/or software solutions.
- Experience marketing towards a decision-maker audience.
Other
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: IT Services and IT Consulting
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Growth Marketing Manager II (Global Campaigns) employer: IBM
Contact Detail:
IBM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager II (Global Campaigns)
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can open doors you didn’t even know existed.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in growth marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Growth Marketing Manager II (Global Campaigns)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Growth Marketing Manager role. Highlight your campaign strategy experience and any relevant metrics you've achieved in previous roles.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about marketing and how your background makes you a great fit for our team. Be sure to mention specific projects or campaigns you've worked on that relate to the job description.
Showcase Your Collaboration Skills: Since this role involves cross-functional collaboration, share examples of how you've successfully worked with different teams in the past. This will show us that you can drive alignment and achieve common goals.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture!
How to prepare for a job interview at IBM
✨Know Your Campaign Strategies
Make sure you understand the full-funnel campaign strategies that align with business objectives. Be ready to discuss how you've developed and executed similar campaigns in the past, especially those targeting decision-maker audiences.
✨Showcase Cross-Functional Collaboration
Highlight your experience working with various teams, such as Product Marketing and Sales. Prepare examples of how you've driven alignment and gathered requirements from different stakeholders to achieve successful outcomes.
✨Demonstrate Content Development Skills
Be prepared to talk about your experience in creating compelling content for different buyer journey stages. Discuss how you've ensured consistent messaging and brand positioning across all campaign materials.
✨Emphasise Project Management Expertise
Familiarise yourself with project management tools like Asana, as this role involves planning and executing campaigns. Share specific examples of how you've managed multiple complex projects simultaneously, including timelines and budgets.