At a Glance
- Tasks: Create impactful communication strategies and engage with media and stakeholders.
- Company: Join IBM, a leader in technology and innovation.
- Benefits: Enjoy a supportive environment with growth opportunities and a focus on personal development.
- Other info: Collaborate in a dynamic setting with a focus on creativity and strategic thinking.
- Why this job: Be part of a team that shapes IBM's reputation and drives meaningful conversations.
- Qualifications: Strong communication skills and experience in media relations are essential.
The predicted salary is between 36000 - 60000 £ per year.
At IBM, work is more than a job - it\'s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you\'ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world\'s most challenging problems? If so, let’s talk.
Role and Responsibilities
IBM is seeking an experienced External Relations Professional with the right experience, expertise and enthusiasm to join the Corporate Affairs team and focus on building IBM’s reputation and voice across the UK and Ireland.
The successful candidate will be responsible for developing external communications strategies, executing campaigns and driving conversations with key internal and external stakeholders including media, analysts, influencers, subject matter experts, business leaders and more. They will play a key role in driving awareness of IBM’s strategic priorities that support business growth while reinforcing our leadership in the tech industry.
Core responsibilities
- Fostering strong, collaborative relationships with colleagues to team on fast-breaking developments and longer-term market awareness opportunities.
- Understanding the UKI media landscape and IBM’s key target audiences to develop and execute effective external communications strategies, activities and plans, in collaboration with IBM business leaders as well as with outside agencies.
- Working hand-in-hand with IBM UKI spokespeople and subject matter experts to progress client stories, thought leadership and information that supports external positioning, as well as internal engagement and pride.
- Taking a data driven approach to media relations: working with colleagues to analyse audiences, strategies, engagement and results to understand strategic positioning, key messages and impact of activities. Ability to flex and evolve activities and tactics where needed.
- Developing an understanding of the IBM UKI business portfolio, alongside how we partner with sales and marketing to build external communications initiatives that help drive IBM’s overall strategy and growth initiatives.
Education
- Required education: None
- Preferred education: Bachelor\\\'s Degree
Technical and professional expertise
- Strong written and verbal communication and social media skills.
- Proven experience of working across UKI media with contacts in national and trade publications.
- Strong experience in media relations with cross-UKI media network. Proven results in external communications planning and execution with the ability to communicate in a rapidly evolving environment.
- A nose for news. Finding, developing and launching great stories.
- The ability to build communications strategies that reach intended audiences and directly advance objectives, while collaborating effectively and serving as a trusted advisor with partners, stakeholders and leadership.
Additional qualifications
- Ability to operate in complex environments – including effective collaboration with peers at the country, regional, and global levels, to help build, contribute to and execute creative external communications plans.
- Strategic communication and project management skills and ability to work on simultaneous high visibility projects.
- Strong writing and storytelling capability with a passion for breaking down complex topics into consumable, understandable and applicable content, including client-facing content, news releases, media pitches, bylines, visual presentations, digital assets, etc.
- Creative thinker who innovates and can develop and execute new, effective ways of communicating. Knowledgeable about broader external communications trends and how different mediums are evolving.
- Growth minded and willing to adjust ways of working and communication approaches based on current business needs and results.
Your Life at IBM
In a world where technology never stands still, we understand that dedication to our clients\' success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
About IBM
IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Other relevant job details
- Job Title: External Relations Professional
- Job ID: 51678
- City / Township / Village: London
- State / Province: London
- Country: United Kingdom
- Work arrangement: Onsite
- Area of work: Enterprise Operations
- Employment type: Regular
- Position type: Professional
- No Travel
- Company: (8660) IBM United Kingdom Limited
- Shift: General (daytime)
- Is this role a commissionable/sales incentive based position?:
Enterprise Operations External Relations Professional Professional London, GB employer: IBM
At IBM, we foster a dynamic and inclusive work culture that empowers our employees to innovate and grow. As an External Relations Professional in London, you'll have the opportunity to collaborate with industry leaders, develop impactful communication strategies, and contribute to meaningful projects that shape the future of technology. With a strong commitment to employee development and a supportive environment, IBM is an excellent employer for those looking to make a difference in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Enterprise Operations External Relations Professional Professional London, GB
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like IBM. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like IBM, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research IBM inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Enterprise Operations External Relations Professional Professional London, GB
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of IBM. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at IBM.
How to prepare for a job interview at IBM
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
