Parnterships Manager, Sports & Entertainment (UK) in City of Westminster

We are seeking a dynamic and results‑driven Partnerships Manager to join our team. This individual will be responsible for leading, developing, implementing, and executing activation strategies that drive brand awareness, engagement, and revenue opportunities for IBM.

Responsibilities

• Manage partnership activations across paid, owned, and earned channels, as well as B2B hospitality programs, to enhance IBM’s brand visibility and engagement aligned with IBM’s strategic priorities.
• Work closely with leaders across hospitality, marketing, communications, and technical partnerships to ensure consistent messaging and successful campaign execution.
• Collaborate with a robust set of internal and agency partners to deliver best‑in‑class marketing and event activation plans, including advertising, social media, case study videos, immersive experiences, and event collateral.
• Track, analyze, and report on the performance of activations, making data‑driven recommendations to optimize future efforts.
• Support the management of large‑scale sports & entertainment budgets, ensuring the optimal allocation of resources, alignment with internal tracking and reporting processes, and spending that is on or under target.
• Represent IBM within the sports & entertainment partnerships industry to deepen relationships, knowledge, and development to continue to be on the cutting edge of client experience.

Qualifications

• 10+ years of experience in partnerships, brand management, experiential marketing, or sports marketing, with a proven track record of successful campaigns.
• Preferred technical and professional experience.
• Experience working in a matrixed organization with large, global cross‑functional teams.
• Strong communication, presentation, and interpersonal skills.
• Excellent project management, with the ability to manage multiple initiatives and deadlines simultaneously.
• Data‑driven mindset with the ability to analyze marketing metrics and adjust strategies accordingly.
• Experience with sports sponsorships, activations, marketing, and event planning.
• Creative thinking and an ability to develop innovative marketing solutions.
• Bachelor’s degree in Marketing, Business, Sports Management, or a related field (MBA or relevant certifications a plus).

IBM is committed to creating a diverse environment and is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status. IBM is putting technology innovation and consulting expertise to work in the world of sports and entertainment, transforming fan experiences. Across golf, tennis, motorsports, football, and music, our solutions allow our partners to deliver world‑class digital experiences.