12-Month University Placement (2026-27) Marketing Intern
12-Month University Placement (2026-27) Marketing Intern

12-Month University Placement (2026-27) Marketing Intern

Placement 25000 - 25000 ÂŁ / year (est.) No home office possible
IBM

At a Glance

  • Tasks: Join our dynamic Marketing team to drive innovative campaigns and enhance customer experiences.
  • Company: IBM, a leader in technology and innovation with a collaborative culture.
  • Benefits: ÂŁ25,000 salary, 25 days holiday, and exclusive discounts at major retailers.
  • Why this job: Gain real responsibility and impact while learning from industry leaders in a supportive environment.
  • Qualifications: Must be studying at a UK university and on track for a 2:1 degree.
  • Other info: Opportunity for hands-on experience with leading marketing tech and networking across the business.

The predicted salary is between 25000 - 25000 ÂŁ per year.

At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

We are seeking interns to join a busy, innovative, and outcome‑focused Marketing team driving IBM’s digital and physical marketing‑led campaigns across the UK and Ireland. Based in our York Road office in London, you’ll collaborate with colleagues in the UK & Europe, blending creativity with analytics to deliver standout customer experiences and measure real business impact. This 12‑month placement is perfect for motivated, curious, tech‑savvy students who want real responsibility, real impact and real development, contributing to marketing projects and seeing how a global organisation operates.

What You’ll Do

  • Assisting with the coordination and delivery of proprietary and third‑party events, providing on‑site support, and helping with post‑event follow‑ups.
  • Getting hands‑on with platforms like Rainfocus (event process hub), Seismic, and w3 publisher, and maintaining the online event calendar.
  • Analysing and tracking event and pipeline performance using online tools to access data; your Excel skills (including pivot tables) will be very helpful for turning data into insights.
  • Sharing weekly updates in the UKI Event Execution Management System and keeping our online event community hub current.
  • Scheduling team calls, organising content, and coordinating other IT resources to power IBM’s large events.
  • Taking responsibility for the marketing storeroom—upkeeping the online portal and booking system for marketing‑owned assets and managing shipments and returns.

Why this role matters

You’ll help shape customer experiences that resonate, while learning how to evaluate return on investment and demonstrate the success of marketing in supporting IBM’s business objectives. It’s a chance to build skills quickly, contribute to real outcomes, and see your work in action at high‑impact events.

What’s in it for you?

  • Access online learning tools, training sessions, and development opportunities designed to help you grow.
  • Be supported by two managers plus a network of Early Professionals and HR colleagues.
  • Make connections across the business with leaders, interns and teams from every area of IBM.

What You’ll Bring

You communicate clearly—tailoring messages to your audience—and you’re organised, collaborative, and accountable. You’re proactive, comfortable troubleshooting, and you use your initiative to move work forward. You sweat the details and back your ideas with data. You have proven proficiency in Excel and PowerPoint, and you’re good with data—able to analyse and manipulate it to extract meaningful insights.

Two role pathways

  • Event Intern - You’ll focus on event planning and execution for in‑person and digital experiences, provide on‑site support, manage event tools and calendars, and help drive post‑event actions that turn engagement into outcomes.
  • Field Marketing Intern - You’ll support a broad range of field marketing activities, track pipeline and event performance, provide weekly system updates, manage the event community hub, and help lead other ITs in support of IBM’s large events—while overseeing our marketing asset operations.

Impact, learning, and collaboration

You’ll work with supportive teams, gain hands‑on experience with leading marketing and event tech, and see the tangible impact of your work—right from IBM’s York Road office in London. You’ll also join our Early Professional Community – known for being supportive, social, and collaborative. Occasional travel may be required for events or projects.

Competitive Benefits

  • ÂŁ25,000 salary
  • 25 days holiday + public holidays
  • IBM Rewards: discounts at major retailers.

Required Technical And Professional Expertise

This is an undergraduate position and as such, you should meet the following criteria:

  • Studying at a UK University.
  • Completing an undergraduate degree and on track for a 2:1 (minimum).
  • Due to graduate in 2028 – you must return to university to complete your final year after placement.
  • Live within a commutable distance of your base location (London) as you will be required on site.
  • Eligible to work in the UK full time for the duration of your internship (no visa sponsorship available).

12-Month University Placement (2026-27) Marketing Intern employer: IBM

At IBM, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. As a Marketing Intern based in our York Road office in London, you'll have access to extensive learning opportunities, supportive mentorship, and the chance to make a real impact on high-profile marketing projects. With competitive benefits and a commitment to employee growth, IBM is the perfect place for motivated individuals looking to launch their careers in a dynamic environment.
IBM

Contact Detail:

IBM Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land 12-Month University Placement (2026-27) Marketing Intern

✨Tip Number 1

Network like a pro! Reach out to current and former interns at IBM through LinkedIn or university connections. Ask them about their experiences and any tips they might have for standing out during the interview process.

✨Tip Number 2

Prepare for your interviews by researching IBM’s recent marketing campaigns and initiatives. Show us that you’re not just interested in the role, but that you understand how you can contribute to our innovative projects.

✨Tip Number 3

Practice your communication skills! Since this role involves collaboration and clear messaging, consider doing mock interviews with friends or mentors to refine how you present your ideas and experiences.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining the IBM team!

We think you need these skills to ace 12-Month University Placement (2026-27) Marketing Intern

Event Planning
Data Analysis
Excel Proficiency
PowerPoint Proficiency
Communication Skills
Organisational Skills
Collaboration
Proactivity
Troubleshooting
Attention to Detail
Initiative
Marketing Knowledge
Customer Experience Focus
Digital Marketing Tools

Some tips for your application 🫡

Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Marketing Intern role. Highlight any relevant coursework, projects, or previous internships that showcase your creativity and analytical abilities.

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how you can contribute to our team. Be sure to mention specific projects or experiences that demonstrate your proactive approach and attention to detail.

Show Off Your Data Skills: Since this role involves analysing data, make sure to mention your proficiency in Excel and any experience you have with data analysis. Share examples of how you've used data to drive decisions or improve outcomes in past projects.

Apply Through Our Website: We encourage you to apply directly through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!

How to prepare for a job interview at IBM

✨Know Your Stuff

Before the interview, dive deep into IBM's marketing strategies and recent campaigns. Familiarise yourself with their brand story and how they engage with clients. This will not only show your enthusiasm but also help you tailor your answers to align with their values.

✨Show Off Your Skills

Since this role requires strong Excel skills, be ready to discuss your experience with data analysis. Prepare examples of how you've used Excel in past projects, especially with pivot tables, to turn data into actionable insights. This will demonstrate your ability to contribute right away.

✨Be a Team Player

IBM values collaboration, so highlight your teamwork experiences. Share specific instances where you worked with others to achieve a common goal, especially in marketing or event planning. This will showcase your ability to fit into their culture of openness and trust.

✨Ask Smart Questions

Prepare thoughtful questions about the role and the team. Inquire about the types of events you'll be involved in or how success is measured in their marketing campaigns. This shows your genuine interest and helps you understand how you can make an impact during your placement.

12-Month University Placement (2026-27) Marketing Intern
IBM

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